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20,765 articles covering the AdTech ecosystem
PulsePoint Launches Hatch, the First Agentic AI Platform Built for Healthcare Marketing
New conversational platform is natively built around AI from the ground up and wired directly into the company’s proprietary health data foundation PulsePoint, the leading technology company transforming health marketing, announced the launch of Hatch, its next-generation platform that brings AI to every stage of healthcare marketing. With Hatch, marketers, planners, and traders can ask […]
BigID Delivers the AI Sovereignty Standard Designed for Enterprise Growth
Vendor concentration risk, data residency law, and federal isolation mandates have made AI sovereignty a board-level requirement, and the category is still early. BigID gives enterprises a platform to scale AI initiatives without ceding control of their data. Sovereignty is now a board-level question, not just a defense-contractor pitch. Between AI vendor concentration risk, data […]
BigID Defines the Missing Governance Layer for Autonomous AI Agents
Agentic Access Control and Intent-Based Activity Monitoring give security teams a policy layer for agents and a live check on their behavior, matched against intent instead of static permissions BigID, the leader in data security and AI governance, announced Agentic Access Control and Intent-Based Activity Monitoring. The two capabilities answer the question dominating hallway conversations […]
EZ Texting Launches AI Assistants for SMS Marketing: Send texts, run campaigns using ChatGPT, Claude or any famous AI Tool
EZ Texting now allows Businesses to grow revenue by using AI Assistants, on your favorite AI Tool (ChatGPT, Claude), that support MCP (Model Context Protocol). EZ Texting, the SMS marketing platform trusted by more than 230,000 customers, announced the launch of its Model Context Protocol (MCP) servers. The new servers give businesses a way to […]
Zoice Avatar X Becomes a Global Leader in the AI Avatar Generator API Market
The flagship Zoice Avatar Xturns a single photo into a talking avatar video, serving developers across 40+ countries through a unified avatar creation API Zoice Avatar X, the flagship from AI avatar video platform Zoice, has become a global leader in the AI avatar generator API market. Zoice Avatar Xtransforms a single photo into a fully animated, talking […]
Matillion Names Data Integration Pioneer Girish Pancha as CEO to Lead the AI Data Automation Revolution
Sanjay Krishnamurthi joins as Chief Development Officer to lead product innovation and engineering, advancing Maia, Matillion’s AI Data Automation platform Matillion, the AI Data Automation company, announced the appointments of veteran enterprise data executive Girish Pancha as Chief Executive Officer and distinguished technology leader Sanjay Krishnamurthi as Chief Development Officer, strengthening the leadership team behind […]
PostOnce Surpasses 200,000 Published Posts and Expands Automated Posting Guide
The 2026 guide maps 72 automated posting routes across nine platforms and explains how creators can distribute and recycle content. Publishing one piece of content across several social networks often means repeating the same work: downloading files, rewriting captions, adjusting formats, and uploading each post separately. Before PostOnce, I was the person downloading the same […]
Nimblox Expands Website Modernization, WordPress and CRM Services
New service helps nonprofits, local governments, municipalities, and small businesses modernize websites, mobile apps, CRM tools, and Moodle learning platforms. Nimblox Inc., a Canadian strategy and technology consultancy founded in Ottawa with a business presence in Toronto, today introduced its Digital Modernization Practice for municipalities, local governments, nonprofit organizations and small and medium-sized businesses. We […]
The Top Low-Code Development Platforms According to the FeaturedCustomers Summer 2026 Customer Success Report
FeaturedCustomers releases the Summer 2026 Low-Code Development Platforms Customer Success Report. FeaturedCustomers published the Summer 2026 Low-Code Development Platforms Customer Success Report to give prospects better insight on which Low-Code Development Platforms would work best for their business according to real customer references. The highest rated vendors according to the Summer 2026 Low-Code Development Platforms Customer […]
Playable Solves the Sound-in-Email Problem, Bringing Controllable Audio to Inline AutoPlay Video Inside the Message
Playable enables brands to autoplay HD video on open with user-controlled sound & playback—keeping engagement in-message, attention on the CTA. No click-out. Playable’s video technology enables Brands to autoplay HD video on open and add user-controlled sound and playback keeping the user engagement in the message and attention on the CTA. Playable’s solution removes the […]
AI Can’t Recommend a Sunscreen. How Could It Possibly Book a Trip?
It’s summer holiday season, and Shirley Marschall is looking at AI and the paradox of choice… The post AI Can’t Recommend a Sunscreen. How Could It Possibly Book a Trip? appeared first on ExchangeWire.com.
Digest: Teads to Sue Google; Apple Challenges UK Encryption Data Demands
In today's Digest, we discuss Apple expanding its OpenAI data theft claims, Apple's challenge to the UK's encryption data demands, and the Australian ad market's return to growth. The post Digest: Teads to Sue Google; Apple Challenges UK Encryption Data Demands appeared first on ExchangeWire.com.
CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making […] The post CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control appeared first on AdExchanger.
The Rundown: Google’s legal woes with ad tech rivals
Teads files suit against Google’s ad tech suite, warns investors of potential retaliation, as industry awaits a looming remedies ruling in Google’s antitrust trial.
Inside the indie agencies founded by Omnicom and IPG’s former staffers
Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
Sony is scaling up its Playstation advertising ambitions
Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.
Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.
Barely Scraping The Surface; BMW Did What Now?
People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers. The post Barely Scraping The Surface; BMW Did What Now? appeared first on AdExchanger.
Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry
During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger. The post Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry appeared first on AdExchanger.
1440’s Tim Huelskamp: AI Content Explosion Creates Greater Demand for Human Curation, not Less
CANNES, France — This summer, artificial intelligence generated more content than humans for the first time — a milestone that most media companies view as a threat but that 1440’s CEO sees as a significant business opportunity. “The Cambrian explosion of AI content is going to lead to more slop and then more demand for […]
Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying
CANNES, France — You probably know those crackling fireplace videos on YouTube. The CPM is dirt cheap, the reach is massive, and absolutely nobody is watching most of the year. It’s the perfect illustration of advertising’s oldest problem: buying eyeballs that aren’t actually looking. That disconnect between reach and impact is exactly what attention measurement […]
AI Is Smart, but It Still Needs an Adult in the Room: Canvas Worldwide’s Anita Patil-Sayed
AMENIA, N.Y. — Artificial intelligence may be churning out marketing insights faster than a coffee machine at Cannes Lions but Anita Patil-Sayed isn’t ready to hand it the keys just yet. Speaking with Beet.TV contributor David Kaplan during the Beet Retreat Berkshires, Patil-Sayed, managing director and head of advanced analytics and measurement at Canvas Worldwide, […]
TBWA unveils new global visual identity
It was created by TBWA’s design studio Design by Disruption (DXD).