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16,665 articles covering the AdTech ecosystem
Adobe’s CMO on agentic tools for marketers and responsible AI governance
Chief marketer Lara Balazs spoke with Ad Age about Adobe's new agentic AI tools and the marketing pain points they seek to address.
How 11 agencies will define success at Cannes Lions
Agencies share how they’re approaching Cannes Lions this year—from airport billboards to beach takeovers—as costs rise.
2026 Healthcare Marketing Impact Awards entry guide—eligibility, categories and deadlines
Get eligibility rules, categories, deadlines and fees for the 2026 Healthcare Marketing Impact Awards, plus what judges value and how to prep a strong entry.
WhatsApp documentary spotlights Arsenal and England star Bukayo Saka
The project follows the soccer star’s rise and the support network that helped shape his journey.
Commerce media’s next phase will be defined by choice instead of scale
Sustaining long-term success in today’s market requires real differentiation.
Anthropic x Atlassian Williams F1 Team - Team thinking, visualized by Claude - 30s
Claude’s new F1 design project visualizes the thinking behind auto racing
Mother campaign brings Anthropic’s partnership with the Atlassian Williams F1 Team to life in a spot and on helmets and race suits.
Indeed - Jobs Need People - 30s
ESPN - Super Bowl Toy Story - 60s
ESPN unveils ‘Toy Story’ inspired spot on the road to the 2027 Super Bowl
Toy versions of network personalities take center stage in the newest chapter of Disney’s “We’re Going” campaign.
Watch the newest commercials from Vuori, Ray-Ban Meta, Oura and more
Oura calls attention to the Oura Ring’s designation as the Official Wearable of U.S. Soccer.
Raylo - Something Better Always Comes Along - 60s
How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push
Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead
Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors
Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.
AI and Advertising: Protecting Creativity in an Automated World
OMD's Jim Cowsert sits down with Voya Financial's Kim Einan to discuss how AI strengthens human talents.
Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market
Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.
Why the NWSL Could Be a Big Winner at the Men’s World Cup
The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producer
He had been with CBS News for 37 years.
How to activate first-party data across the B2B journey
Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys. The post How to activate first-party data across the B2B journey appeared first on MarTech.
Customer portals, more AI in HubSpot’s April update
April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know. The post Customer portals, more AI in HubSpot’s April update appeared first on MarTech.
Why “it’s just SEO” could cost the industry billions
Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. The post Why “it’s just SEO” could cost the industry billions appeared first on MarTech.
Salesforce pushes agentic marketing from planning to pipeline
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. The post Salesforce pushes agentic marketing from planning to pipeline appeared first on MarTech.
Don’t Take Customers At Face Value
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to […] The post Don’t Take Customers At Face Value appeared first on AdExchanger.