Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying

CANNES, France — You probably know those crackling fireplace videos on YouTube. The CPM is dirt cheap, the reach is massive, and absolutely nobody is watching most of the year. It’s the perfect illustration of advertising’s oldest problem: buying eyeballs that aren’t actually looking. That disconnect between reach and impact is exactly what attention measurement […]

Last updated Aug 4, 2026 by ATDb automated enrichment