Are YouTube viewers treating long-form videos like Shorts?

A recent report published by the social media engagement platform Metricool delivered some telling results about YouTube's long-form videos. Those uploads, which once made up the entirety of the YouTube library, are still popular. The arrival of YouTube Shorts, however, seems to have changed the habits of the typical U.S. YouTube user. These ideas come from Metricool's 2026 YouTube Study, a broad survey of the titular video destination. By pulling data from 799,718 videos across 71,177 accounts, Metricool drew sweeping conclusions about the U.S. creator economy. Let's start with the uncomplicated good news: The line is still going up. Visit Tubefilter for more great stories.

Last updated Aug 4, 2026 by ATDb automated enrichment