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20,374 articles covering the AdTech ecosystem
How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015, which, earlier this month, raised a $100 million in financing from the bank Macquarie Group. The digital-native ecommerce brand […] The post How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt) appeared first on AdExchanger.
Why Google’s ad business escaped a breakup
The reasoning behind the latest decision to spare Google a breakup
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing […]
Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
The Trouble With AI Mania; Show Me The Receipts
Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest in ChatGPT ads – but the channel is so new that advertisers have “limited controls” over what content their ads […] The post The Trouble With AI Mania; Show Me The Receipts appeared first on AdExchanger.
Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era
The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.
Fragmentation Is a Feature, Not a Bug: Comcast’s Hopkins on Premium Video’s Next Chapter
AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology executive. The real challenge, they say, lies not in the fragmentation itself but in building systems that make navigating it […]
Fewer Signals, Better Signals: Roku Bets on Data Quality to Make CTV a Performance Channel
CANNES, France – As streaming captures nearly half of all U.S. TV viewing time, advertisers are drowning in data signals – yet still struggling to prove that CTV campaigns actually drive business outcomes. Roku thinks the answer isn’t more data; it’s better data, shared more deliberately. That philosophy is reshaping how the company approaches its […]
Pharma Marketers Say ‘Creepy’ Personalization Is Out – Context and Journey Are In
CANNES, France – Do you want to serve a physician a targeted ad based on their treatment of a current patient? Most pharma marketers know that’s a compliance violation waiting to happen. According to those Beet.TV spoke with, the key now is to target the context and the mindset, not the individual data point. “Personalization […]
Kroger taps Walmart tech veteran as store operations chief
Editor’s note: This story is developing and will be updated. Dive Brief: Kroger announced Wednesday that Mark Ibbotson will join the grocer as executive vice president and chief store operations officer on Sept. 14. A former top executive at Walmart, Ibbotson brings decades o...
Google Responds To Sitemap SEO Technique That Forces Daily Crawling via @sejournal, @martinibuster
Google's Mueller comments on a sitemap SEO method that forces search engines to crawl and index web pages every day. The post Google Responds To Sitemap SEO Technique That Forces Daily Crawling appeared first on Search Engine Journal.
What’s next in content operations? Agents (what else?)
Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems. The post What’s next in content operations? Agents (what else?) appeared first on MarTech.
The Next AI Protocol Won’t Save Your SEO Strategy via @sejournal, @billhunt
Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol. The post The Next AI Protocol Won’t Save Your SEO Strategy appeared first on Search Engine Journal.
Google Adds Gemini 3.8 Flash To AI Mode via @sejournal, @MattGSouthern
Google added Gemini 3.8 Flash to AI Mode's model menu on release day. The post Google Adds Gemini 3.8 Flash To AI Mode appeared first on Search Engine Journal.
EE partners Educating Yorkshire headteacher for online safety sessions
Parents can attend one-to-one appointments with EE to help manage young people’s online safety.
Marketing has never known more. So why does business think so little of it?
Ian Whittaker asks whether advertising’s obsession with measurement is partly to blame for its declining influence in the boardroom.
Publicis pulls out of Coca-Cola global media pitch after PepsiCo win
Move comes as French agency group wins PepsiCo's global media account.
PepsiCo appoints Publicis Groupe to global media without a pitch
Omnicom was the incumbent, having held the global media account for over 25 years.
Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules
Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly. The post Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules appeared first on AdExchanger.
Ollie’s Bargain Outlets will plow $15M into lower prices
The retailer aims to protect its low-price leadership, as Q2 comps fell in a highly competitive environment and tough consumer backdrop.
Yext Pushes AI Visibility From Measurement to Action
AI visibility is creating a new scale problem for multi-location brands: individual locations need to remain accurate, active and relevant across more digital surfaces than ever. Yext’s latest expansion reflects a broader shift from monitoring AI discovery to actively managing it. Knowing whether a brand appears in ChatGPT, Gemini or other AI-driven discovery experiences is […] Yext Pushes AI Visibility From Measurement to Action first appeared on Street Fight.
PepsiCo shifts global media to Publicis in a blow to Omnicom
PepsiCo spent $1.7 billion on global media in 2025, according to COMvergence, making it a significant account loss for Omnicom.
Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch
As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch