News

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its AgenticOS platform, as agentic media buying moves from experimentation into a validated behavioral shift in digital advertising. What launched at CES with a single campaign is now running end-to-end autonomous agentic campaigns across […]

Fama Technologies Granted U.S. Patent on Foundational AI-Powered Social Media Screening Technology

The patent, which has a priority date of November 2015, covers Fama’s core method, system, and machine learning architecture used for searching, analyzing, and classifying online activity. Fama Technologies, Inc., the pioneer and market leader in AI-powered online screening, today announced that the United States Patent and Trademark Office (USPTO) has allowed all claims in […]

Oprah Inks Amazon Deal for Her Podcast, Book Club and Original TV Show

Oprah Winfrey, the “Queen of Talk,” is bringing her podcast, book club and old episodes of “The Oprah Winfrey Show” to Amazon under an exclusive multiyear deal. Under the deal with Winfrey’s Harpo Productions, Amazon’s Wondery podcast network will have video and audio distribution and ad-sales rights to “The Oprah Podcast” across all channels. The […]

Viral Comedian Matt Buechele Launching Podcast ‘That Sounds Like a Lot,’ About Culture, Politics and the ‘Increasingly Strange Rhythms of Modern Life’

Matt Buechele’s new podcast “That Sounds Like a Lot” might have music. It might veer into absurdity. But he promises it will always deliver laughs. Buechele’s weekly video podcast, produced by Vox Media and creator studio AND Media, will premiere Friday, May 1, featuring an interview with comedian Zach Zimmerman. Guests on upcoming episodes will […]

The pros and cons of adding AI to first-party experiences

Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

The High CPC Paradox: When Expensive Clicks Are A Sign Of Success

Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better. The post The High CPC Paradox: When Expensive Clicks Are A Sign Of Success appeared first on Search Engine Journal.

Coca-Cola appoints Whalar for first work starring Cole Palmer

Whalar produces first work launching Cole Palmer as brand ambassador

Fridge Raiders ad shows disastrous Polar expedition saved by meat snack

Joint created the campaign, which is its first major one for the brand since being appointed last year.

Pinterest Launches CTV Audiences Following tvScientific Acquisition

First announced in December 2025, Pinterest's acquisition of tvScientific, a CTV performance advertising platform, marked a surprising development in the rise of performance TV, while signalling the social sharing site's most signficant move into the CTV space. Following the completion of the takeover back in February, today Pinterest has announced the launch of its audiences Read More

Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance Audio’ Tool

Audion, an AI-powered advertising platform specialising in digital audio, announces USD$15m (£11m) in Series B funding. This will enable it to build on its UK and European growth with a launch in the United States; it will also accelerate the [...] The post Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance Audio’ Tool appeared first on ExchangeWire.com.

Columbia Sportswear - Sauna Product Test - 55s

Columbia Sportswear - Balloon Product Test - 55s

Columbia Sportswear stages extreme tests to showcase its summer gear

The “Engineered for Whatever” platform continues with two spots featuring extreme heat and rainfall.

Parker Bohlen

Parker Bohlen has joined Criteo as SVP, Managing Director Performance Media, Americas.

Week of April 13 Cable News Ratings: Cable News Networks See Drops

A slower news week resulted in all cable networks seeing week-to-week decreases.

Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region

Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America

Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending

Marketing does not advance through opinion. It advances through building knowledge.

Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In

TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.

What marketers need to know from Google Cloud Next ’26

The biggest takeaway is Google's strategy for embedding its Gemini AI models into tools marketers already use. The post What marketers need to know from Google Cloud Next ’26 appeared first on MarTech.

Confident marketing starts with better data

Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation. The post Confident marketing starts with better data appeared first on MarTech.

Why contextual collaboration is replacing personalization

Prebuilt campaigns are losing ground to continuous decisioning. Marketing teams need systems that respond as context evolves. The post Why contextual collaboration is replacing personalization appeared first on MarTech.

Advertisers are flying blind on ChatGPT ads — Adthena wants to change that

Adthena has launched ChatGPT AdBridge -- a tool which aims to turn clients' existing Google Ads accounts into ready-to-run ChatGPT campaigns.

Pinterest debuts audience extension offering on CTV

Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.