Fragmentation Is a Feature, Not a Bug: Comcast’s Hopkins on Premium Video’s Next Chapter

AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology executive. The real challenge, they say, lies not in the fragmentation itself but in building systems that make navigating it […]

Last updated Sep 2, 2026 by ATDb automated enrichment