7,489 articles covering the AdTech ecosystem
Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world. The post How To Prove PR Business Value With UTM Parameters & GA4 appeared first on Search Engine Journal.
As the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remains a costly stunt.
Dual appointment follows a competitive pitch.
The appointment follows a competitive pitch.
He begins in the role later this month.
As Publicis marks 100 years, CEO Arthur Sadoun tells Campaign Asia why rivals cutting jobs and betting on AI "synthetic" companies are getting it wrong.
Agency leaders comment on taste and ideas.
ADWEEK asked creative leaders to name AI tools that have transformed their work.
AI excels where structure already exists. Context graphs could help marketing capture decision logic and make AI systems more reliable. The post Why marketing needs a decision infrastructure for AI appeared first on MarTech.
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. The post IAB proposes new payment rules for AI content access appeared first on MarTech.
For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health. Who cares how funny or award winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in […] The post How Molson Coors Keeps Creative Effectiveness On Tap appeared first on AdExchanger.
Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared first on AdExchanger.
Open source collective reinvents web video players, with minimal adaptive bitrate player now 38kB gzipped vs. typical 200kB In an unprecedented convergence of competing open source projects, the teams behind Video.js, Plyr, Vidstack, and Media Chrome today released the beta of Video.js v10, a complete architectural rebuild of the world’s most popular open source video […]
As AI floods inboxes with generic outreach, TANDA Digital introduces the NPOT Methodology™ to help B2B companies design outreach offers prospects actually want. Artificial intelligence is rapidly reshaping the way businesses communicate with prospects, but it is also accelerating a major problem in B2B marketing: the collapse of traditional cold outreach. In a world where […]
WordPress security release 6.92 fixes 10 vulnerabilities but also causes some sites to crash, requiring bugfix release 6.9.3. The post WordPress Releases A Security Update Followed By A Bugfix appeared first on Search Engine Journal.
As the CTV market evolves, calls for transparency in the ecosystem are growing, as advertisers seek stronger signals to inform programmatic buys. Among these calls are buyers reporting a lack of visibility into content signals; labels as seemingly basic as genre are reportedly missing from around 70 percent of bid requests, according to research from Read More
Seedtag, the global Neuro-Contextual advertising company, today (11th March, 2026) announced the launch of Liz Agent, an agentic AI Platform designed to optimise media planning and campaign activation for brands and agencies. By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts [...] The post Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy appeared first on ExchangeWire.com.
NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers. As part of its continued investment in data-driven audio solutions, SoundCast is [...] The post NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe appeared first on ExchangeWire.com.
The partnership between ChatGPT and Criteo brings down the cost of entry for advertisers, and hints at more automation to come.
Celebrating the 2026 Leading Women Dominican Republic honorees.
CMO Dave Cohen discusses the protein boom in the beverage aisle and SkyPop's marketing gameplan.
Renee Lopes Halvorsen on how she landed the CMO job at Marine Layer and why career flexibility helped.
Until now, DraftKings has mostly relied on its in-house agency for big brand campaigns.
Get step-by-step guidance to enter the new categories in the 2026 Ad Age Small Agency Awards, including eligibility, deadlines and an entry checklist.