News
20,374 articles covering the AdTech ecosystem
VodafoneThree Leans on Streaming Bundling for New TV Offering
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced the launch of a new TV offering, which will go live next month. The move will add another major player to the UK's pay-TV market, alongside the likes of Sky, Virgin Media O2, and Read More
“Behavioural Remedies Are Only Worth What the Enforcement Behind Them is Worth” – Industry Reacts to Google Avoiding Ad Tech Break-Up
Yesterday's ruling that Google does not have to sell off AdX brings a somewhat anticlimactic end to the prospect of the search giant's ad tech business being broken up. The decision follows Judge Leonie Brinkema's ruling last year that Google had wilfully monopolised both the publisher ad server and ad exchange markets. The judge has Read More
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment
Following on from her recent look into the podcast market in MENA, Charlotte McEleny chats to Rasha Hamzeh about the AI future of audio… The post “We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment appeared first on ExchangeWire.com.
How Lowe’s Turned Its NFL Sponsorship Into a Play for Gen Z
As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways
Roomvu Launches ‘Found’ to Help Agents & Brokers Rank on AI Search
The free AI visibility tool helps real estate professionals rank high on ChatGPT and Gemini Roomvu, the AI-driven video marketing platform that automates social media for real estate professionals, launched Found by Roomvu. It’s a free visibility tool that not only shows professionals how they appear across Google and AI assistants, but hands them a […]
Genesys Enhances Agentic Virtual Agent Amid Growing Enterprise Adoption
Faster development, advanced AI reasoning, new voice innovations and deepened enterprise connectivity enable virtual agents to act across business systems and resolve more complex customer requests Genesys®, a global leader in agentic orchestration for customer experience (CX), announced advancements to Genesys Cloud™ Agentic Virtual Agent that will help organizations automate more complex customer interactions with […]
AI Slop Cleanup Job Listings Up 87%, Report Says via @sejournal, @MattGSouthern
The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work. The post AI Slop Cleanup Job Listings Up 87%, Report Says appeared first on Search Engine Journal.
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hanzeh on podcasting’s AI moment
Following on from her recent look into the podcast market in MENA, Charlotte McEleny chats to Rasha Hanzeh about the AI future of audio… Rasha Hanzeh sits on both sides of the MENA audio question, advising brands at The Inhouse and [...] The post “We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hanzeh on podcasting’s AI moment appeared first on ExchangeWire.com.
2027 Ad Age A-List & Creativity Awards—eligibility, categories and deadlines
Recognizing the agencies, executives, brands and creative work shaping advertising and marketing, with new categories for agency comebacks and sports-driven campaigns. Final deadline is Dec. 1, 2026.
How brands can catch problematic creator ads before they go live
In the wake of Good Good Golf's disastrous Callaway ad, Ad Age spoke with experts from each stage of the creator ad approval pipeline about how brands can strengthen their content review processes to avoid similar controversies.
ADWEEK Commerce Advantage: Back-to-School Trends Point to What Marketers Can Really Expect for the Holidays
Inflation and the labor market could result in soft consumer spending.
AI Didn’t Shrink Marketing Teams. It Exposed the Empires.
There’s an unspoken rule in the C-suite: the size of your organization is the measure of your importance. Nobody frames it that way. They say “scale” and “category leadership” and “center of excellence.” But the math is simple. More people, more budget, more complexity mean more power. Nowhere has this been more true, or more […]
MathCo Announces Transformation to an AI-Native Model, Marking 10 Years of Building Enterprise Intelligence
Aims to build a workforce of 4,000+ AI-native professionals, including Forward Deployed Engineers (FDEs) across India and the US MathCo to expand the model across its client base, helping organizations work smarter, faster, and more efficiently, targeting 3X growth Unveils Thinking Architecture, an AI framework designed to help global organizations scale enterprise AI and accelerate […]
RankYak Launches AI Platform That Handles Every Stage of SEO for Small Businesses and Agencies
The platform researches keywords, writes and publishes articles daily, and keeps existing pages ranking, with no in-house SEO team required RankYak, an AI SEO platform for small businesses and agencies, announced its official launch. The platform handles every stage of search engine optimization for a website: keyword research, content planning, daily article writing and publishing, […]
Intrado and Carahsoft Partner to Expand Access to Mission-Critical Emergency Communications and Safety Solutions for the Public Sector
Agreement Provides Government, Education and Public Safety Organizations with Simplified Procurement Access to Intrado’s 9-1-1 and Mass Notification Solutions Intrado, a leader in emergency communications and safety technology, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider, announced a partnership. Under the agreement, Carahsoft will serve as Intrado’s Master Government Aggregator, making Intrado’s Emergency Response […]
CaliberMind Launches Activations, Connecting Audiences Directly to Marketing and Advertising Platforms
New capability enables marketers to push audiences directly into 170 + tools like Google Ads, LinkedIn Ads, MAPs with buyer touchpoints as interoperable signals CaliberMind, an Integrate company, the premier GTM intelligence and marketing analytics platform, today announced release of Activations, a new capability that connects CaliberMind’s multi-touch attribution insights directly into an interoperable revenue generation […]
Canva partners with EBANX and Capitec Pay to unlock cardless subscriptions for South Africans
Via the integration with EBANX, Canva becomes the first merchant on Capitec Pay’s new recurring A2A payment Canva, the global visual communication platform, has become the first international company to offer recurring subscription payments to South African customers via Capitec Pay, the account-to-account payment method built by South Africa’s largest personal bank Capitec. The milestone is […]
Data Ladder Launches Web-Based DataMatch Enterprise for Entity Resolution
REST API, Docker-based deployment, Entity Graphs and Live Search bring entity resolution into modern data workflows Data Ladder, a provider of entity resolution, data matching and data quality software, announced the availability of a new web-based release of DataMatch Enterprise. The release moves the platform beyond its legacy Windows desktop experience to a server-based web […]
Moore and RMI Direct Marketing Announce Strategic Alliance
RMI recommends clients transition list management and brokerage services to Moore’s AudienceFirst Media. Moore, the leading constituent experience management (CXM) company, and RMI Direct Marketing announced a strategic alliance through which RMI is recommending that its clients transition their list management and brokerage services to AudienceFirst Media, a division of SimioCloud, a Moore company. This […]
NameHero Launches HeroicGuard, Email Security That Stops Phishing Before It Hits the Inbox
Protect every mailbox on a domain starting at $2.96 a month. No message cap. No mailbox move. One MX change. NameHero today announced HeroicGuard, the company’s email security and spam filtering service. HeroicGuard sits in front of existing mail (HeroicMail, Google, Microsoft, or another provider), scans inbound and outbound traffic in real time, and stops […]
Wayne County Businesses Now Have a Local Partner for Web Design, SEO & Marketing That Tracks Real Results
Instant Web Tools, LLC helps local businesses stop guessing which marketing works — by putting their website in front of ready-to-buy customers and tracking… Local businesses across Wayne County looking to attract more customers who are already searching for their products and services now have a dedicated partner in Instant Web Tools, LLC, a Richmond, […]
Google AI Mode Prices Differ From Product Carousel For Same Items via @sejournal, @MattGSouthern
Data finds Google AI Mode rarely shows the same products as the regular results carousel, and often lists a different seller when it does. The post Google AI Mode Prices Differ From Product Carousel For Same Items appeared first on Search Engine Journal.
Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village
In today’s Digest, we look at OpenAI’s new Astra model being powerful enough to trigger its own safety alarms, Havas naming Patrick Affleck to lead its newly unified UK & Ireland Village, and the EU court rejecting Opera’s challenge over [...] The post Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village appeared first on ExchangeWire.com.
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales appeared first on AdExchanger.