News
11,286 articles covering the AdTech ecosystem
Campaign Tech Awards 2026: shortlist revealed
Winners will be announced on Thursday 4 June.
New Balance celebrates running communities with London Marathon experience
Exposure created the activation.
LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey
LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for 'overall experience' with a score of 90.5%, reflecting its [...] The post LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey appeared first on ExchangeWire.com.
Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel
Stagwell, the global challenger network transforming marketing through AI, today (27th April, 2026) announced a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure [...] The post Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel appeared first on ExchangeWire.com.
From impressions to impact: rethinking advertising at scale
The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer’s Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould, president of U.S. advertising sales go-to-market at Warner Bros. Discovery, to explore how the company is evolving its approach to deliver both scale and measurable outcomes.
Customers want personalized marketing. Why can’t most brands deliver? by Adobe
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works. The post Customers want personalized marketing. Why can’t most brands deliver? appeared first on MarTech.
Warehouse-native CDPs vs standalone platforms explained
Choosing between your data warehouse and a packaged CDP depends on control, speed and operational complexity. The post Warehouse-native CDPs vs standalone platforms explained appeared first on MarTech.
Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for […] The post Even PayPal Ads Has Its Own ID Now appeared first on AdExchanger.
Commerce media is hot. Your strategy is still lukewarm.
Commerce media is hot — but most strategies are still lukewarm. Are you falling behind?
Complete guide to building a revenue-generating eCommerce CX
Learn how to deliver value and build loyalty at every stage of the customer journey.
In commerce media, the hardest part is getting to “ship it”
Commerce media has no shortage of ideas. The real challenge is getting them to ship.
SignalMelo Launches Social Listening Platform Built to Turn Signal Overload Into Weekly, Owner-Ready Decisions
New workflow combines Discussions, Discovery, and SEO Radar to help growth teams prioritize what to read, reply to, and escalate SignalMelo announced the launch of its social listening and social media monitoring platform designed for growth, marketing, community, and demand generation teams. Instead of adding more alerts to already crowded dashboards, SignalMelo is built to […]
Battle SEO Launches Local Command Directive™ Combining Authority SEO Digital PR and AI Search Optimization
Battle SEO’s Local Command Directive™ has been launched for local businesses that need stronger search visibility without being left to manage a patchwork of separate marketing services. Through the program, Authority SEO, Digital PR, Google Business Profile work, citation building, Local SEO, on-page SEO, and visibility across Google, Maps, and AI-assisted search platforms are combined within […]
AI Simultaneous Interpretation Platform ‘TransGull’ Launches Enterprise Solution ‘TransGull Enterprise’
Breaking language barriers across organizations and accelerating global business growth Say Wow, Inc. announced the official launch of its enterprise-focused AI translation and communication platform, “TransGull Enterprise,” on April 24, 2026. Centered on real-time simultaneous interpretation, TransGull Enterprise integrates video translation and text translation capabilities to enable seamless multilingual communication in global business environments. Through a unified […]
Ocean Outdoor rejects Lovehoney ads for Lesbian Visibility Week
Campaign was created by John Doe.
Surf, paddle, swim, dive
There’s a middle way when it comes to technological advances.
The Meta and Google ruling isn't just an online safety story – it's an advertising one
Spending on social media platforms is funding harm inflicted on audiences.
Brands report higher satisfaction with indies than holdco rivals
TRR data seen by Campaign reveals divide in client satisfaction.
KitKat heist: how VML turned real crime into meme gold
After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.
Born Social CEO Ben Tyson steps down
Tyson will remain a board advisor to Croud, owner of Born Social.
DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions
DAIVID, the creative intelligence platform, and ADIN.AI, the AI-native operating system for digital marketing, have partnered to put AI-driven creative insights at the heart of media and budget decisions – enabling advertisers to predict performance and optimise campaigns as they [...] The post DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions appeared first on ExchangeWire.com.
Why Little Caesars, Starbucks and Burger King are deploying ChatGPT apps
Restaurant chains such as Starbucks, Burger King and Little Caesars are among the most active developers on ChatGPT, looking to build experiences that hook customers on AI.
How agencies are reshaping junior-level roles and training in the AI era
Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff.
20 brands catching millennials’ attention right now
Intuit tops the rankings and GLP-1 drugs gain ground.