“Behavioural Remedies Are Only Worth What the Enforcement Behind Them is Worth” – Industry Reacts to Google Avoiding Ad Tech Break-Up

Yesterday's ruling that Google does not have to sell off AdX brings a somewhat anticlimactic end to the prospect of the search giant's ad tech business being broken up. The decision follows Judge Leonie Brinkema's ruling last year that Google had wilfully monopolised both the publisher ad server and ad exchange markets. The judge has Read More

Last updated Sep 3, 2026 by ATDb automated enrichment