News
11,365 articles covering the AdTech ecosystem
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Adthena has launched ChatGPT AdBridge -- a tool which aims to turn clients' existing Google Ads accounts into ready-to-run ChatGPT campaigns.
Pinterest debuts audience extension offering on CTV
Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.
Predictive Analysis And Performance Go Hand In Hand
Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads. The post Predictive Analysis And Performance Go Hand In Hand appeared first on AdExchanger.
Pinterest Is Ready For Its CTV Debut
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first on AdExchanger.
Simply Contact Launches AI Call Simulation Onboarding Program for Multilingual Contact Center Agents
The program cuts new agent onboarding time by 30% and doubles first-contact resolution readiness, arriving as global contact centers face a projected AI rehiring wave Simply Contact, a multilingual customer support provider managing more than 10 million customer interactions annually, recently launched an AI-powered call simulation training program designed to prepare contact center agents for complex, high-stakes […]
Marketing Architects Adds Reach Index Optimization for Smarter TV Buying
TV agency Marketing Architects announces a new media-buying capability that automatically directs media dollars toward TV placements with the highest concentration of a brand’s target audience. TV advertising agency Marketing Architects announces Reach Index Optimization (RIO), a new capability built directly into Annika®, its proprietary media-buying AI. “TV works because it reaches people at scale. This is about […]
Keeper Security Introduces Verify Mode and New Browser Controls to Prevent Phishing and Credential Misuse
New feature validates credential use at the point of entry, helping enterprises stop phishing attacks before credentials are exposed Keeper Security, the leading zero-trust and zero-knowledge identity security and Privileged Access Management (PAM) platform, announces the release of Verify Mode, a new anti-phishing capability in version 17.8 of its browser extension. Verify Mode provides real-time […]
Spotify Muscles Into Fitness Category, Inks Deal With Peloton for 1,400-Plus Workout Videos
Years before Spotify even launched, music was a core part of many people’s fitness routines. Now Spotify is expanding into the fitness category with an array of videos and guided workouts, available in the app alongside music, podcasts and audiobooks. Spotify’s new guided workout experiences will include more than 1,400 on-demand workout classes from Peloton […]
How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
Celsius unites sports, music and culture ahead of soccer-centric summer
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
AI visibility now depends on crawl access, server-rendered content, semantic HTML, and machine-readable structure beyond Googlebot. The post The Technical SEO Audit Needs A New Layer appeared first on Search Engine Journal.
Tesco campaign marks free fruit and veg initiative with generous giant
BBH London created the campaign.
AI isn’t replacing us. It’s convincing us we can replace each other
Used properly, AI doesn’t replace expertise, it amplifies it.
Campaign Tech Awards 2026: shortlist revealed
Winners will be announced on Thursday 4 June.
New Balance celebrates running communities with London Marathon experience
Exposure created the activation.
LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey
LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for 'overall experience' with a score of 90.5%, reflecting its [...] The post LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey appeared first on ExchangeWire.com.
Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel
Stagwell, the global challenger network transforming marketing through AI, today (27th April, 2026) announced a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure [...] The post Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel appeared first on ExchangeWire.com.
From impressions to impact: rethinking advertising at scale
The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer’s Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould, president of U.S. advertising sales go-to-market at Warner Bros. Discovery, to explore how the company is evolving its approach to deliver both scale and measurable outcomes.
Customers want personalized marketing. Why can’t most brands deliver? by Adobe
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works. The post Customers want personalized marketing. Why can’t most brands deliver? appeared first on MarTech.
Warehouse-native CDPs vs standalone platforms explained
Choosing between your data warehouse and a packaged CDP depends on control, speed and operational complexity. The post Warehouse-native CDPs vs standalone platforms explained appeared first on MarTech.
Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for […] The post Even PayPal Ads Has Its Own ID Now appeared first on AdExchanger.
Commerce media is hot. Your strategy is still lukewarm.
Commerce media is hot — but most strategies are still lukewarm. Are you falling behind?
Complete guide to building a revenue-generating eCommerce CX
Learn how to deliver value and build loyalty at every stage of the customer journey.
In commerce media, the hardest part is getting to “ship it”
Commerce media has no shortage of ideas. The real challenge is getting them to ship.