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20,374 articles covering the AdTech ecosystem
Submissions Open for ADWEEK Agency of the Year: Breakthroughs
The submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open. New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative […]
SNAP bans led to 12% decline in soda purchases
Recipients didn’t buy more sugary drinks with their own dollars, bucking a common theory held across the food industry, a new academic study found.
Dollar stores benefit as shoppers remain under pressure
Dollar General and Dollar Tree both saw strong consumable products sales growth during their latest quarters.
Boscov’s revamps e-commerce fulfillment operations
The company expects to reduce out-of-stocks and improve the omnichannel experience for customers through a unified inventory management system, CEO Jim Boscov said.
Williams-Sonoma AI assistants drive customer engagement — and conversions
Customers who use Olive, Williams Sonoma’s AI agent, convert at three times a higher rate than those who do not.
Sephora to pilot TikTok Shop experience
The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.
Kohl’s unites marketing, digital under new chief customer officer role
The position combines media, loyalty, digital commerce and other functions under one title. Chief Marketing Officer Christie Raymond will depart the company.
Axe vies for more mature brand positioning while nodding to Y2K roots
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
Entities Are The Foundation Of Modern SEO
GEO is just entity SEO with a new name. The foundations haven't changed in 15 years, but most brands still ignore them. The post Entities Are The Foundation Of Modern SEO appeared first on Search Engine Journal.
LoopMe Launches Brand Lift Integration with The Trade Desk
LoopMe, the global leader in brand performance, has today (2nd September, 2026) announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable [...] The post LoopMe Launches Brand Lift Integration with The Trade Desk appeared first on ExchangeWire.com.
Google avoids ad exchange sale as judge orders tech integration
The move saves the tech giant from a second bid to break it up.
J. Peterman appears to have folded
The quirky catalog retailer, made famous by “Seinfeld,” has stopped taking orders and faces allegations of violating Ohio consumer laws.
Givsly Extends AI-Powered Values-Based Audiences to Political Advertising
New offering lets campaigns and political action committees (PACs) reach voters based on shared values and issue priorities rather than blunt demographic categories. Givsly, a values-based marketing company, today announced that its AI-driven audience discovery solution is now available for political advertising. The expansion applies Givsly’s Values-Based Audiences — audience segments built using a vector […]
315-Person Study Finds Most Viewers Can’t Tell AI Video Editing From Human Editing, Yet Prefer It
Human-edited video won on engagement and trust, but 53.3% of viewers still mistook the AI-edited version for the human one. Editvideo.io, a subscription-based video editing service, today released the results of an independent study testing whether everyday viewers can tell the difference between video edited by a professional human editor and video edited entirely by […]
Archive Closes Funding Round to Scale AI-Native Creator Marketing, With Two of the Largest AI Labs Now Running on the Platform
Backed by Anti Fund, Florida Funders, Battery Ventures, Stripe, and Tiger Global, Archive also recently closed two seven-figure enterprise deals with global consumer brands. Archive, the AI-native creator marketing platform, announced the close of a strategic funding round. Led by Jake and Logan Paul and Geoffrey Woo’s Anti Fund and Florida Funders, it also included […]
Qlik Expands MCP Availability across AWS and Databricks Marketplace Bringing Trusted Business Context to Agents
New availability in AWS Marketplace and Databricks Marketplace makes it easier for customers to bring Qlik’s governed data, analytics context, and transformation capabilities into existing AI environments. Key takeaways: Brings Qlik MCP to the environments customers already use: Qlik MCP is now available in AWS Marketplace and Databricks Marketplace, extending access to Qlik’s governed intelligence in […]
Omilia Partners with Telarus to Bring Self-Learning Agentic CX to Enterprise Clients Across the U.S. and U.K.
Telarus’s nationwide network of technology advisors gains access to Omilia’s fully proprietary Agentic CX platform, including Voice and Chat Agents, Authentication Agents, and TalkGuard Omilia, the global leader in Self-Learning Agentic CX, announced a partnership with Telarus, one of the largest technology services distributors (TSDs) in the U.S. and U.K. Under the agreement, Telarus’s nationwide […]
Alchemer Launches Iris, an AI-Native Customer Experience Platform Built for Action
Unified feedback platform delivers a seamless experience across channels, bringing answers, guiding actions and moving work between systems Alchemer announced Alchemer Iris, its AI-native customer feedback and intelligence platform built to turn feedback into action across surveys, reviews, reputation management and other customer listening channels. Grounded in two decades of CX and market research expertise and […]
Celigo Ora Redefines How Enterprises Apply AI and Automation
Now generally available, Ora brings the power to build, manage and troubleshoot automation to every team, in plain language Celigo, the intelligent automation platform built for AI, announced the general availability of Celigo Ora, its natural language interface for building, managing and troubleshooting automations. Since the launch in beta, nearly a quarter million messages have […]
Enveil Partners With Carahsoft to Expand Delivery of Secure Cross-Silo Data Usage Capabilities
Partnership Will Enhance Data-Driven Outcomes in the Public Sector By Expanding the Availability of Privacy Enhancing Technologies Enveil, the pioneering Privacy Enhancing Technology company protecting Data in Use, announced a partnership with Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®. Under the agreement, Carahsoft will serve as Enveil’s Public Sector distributor, expanding the pathways […]
Local Media Consortium Launches AI Accelerator
New program will help local media companies assess AI readiness, identify opportunities for implementation, and shape future training, resources and services The Local Media Consortium (LMC) announced the launch of the AI Accelerator, a new program designed to help local media companies better understand, evaluate and implement artificial intelligence strategies that improve operations, strengthen business […]
SEOPulse Launches Enterprise AI Visibility Platform as Traditional Search Rankings Lose 50% Traffic to Answer Engines
New benchmark study reveals AI models agree on top brands in under 1.5% of queries, prompting SEOPulse to launch real-user session tracking for enterprise marketing teams across ChatGPT, Perplexity, and Gemini. SEOPulse.io announced the official launch of its AI Visibility & Intelligence Platform, built to help enterprise marketing teams capture brand citations inside generative AI […]
Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
YouTube Says Bigger Thumbnails Drove More Long-Form Views via @sejournal, @MattGSouthern
YouTube's Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once. The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search Engine Journal.