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20,378 articles covering the AdTech ecosystem
Local Media Consortium Launches AI Accelerator
New program will help local media companies assess AI readiness, identify opportunities for implementation, and shape future training, resources and services The Local Media Consortium (LMC) announced the launch of the AI Accelerator, a new program designed to help local media companies better understand, evaluate and implement artificial intelligence strategies that improve operations, strengthen business […]
SEOPulse Launches Enterprise AI Visibility Platform as Traditional Search Rankings Lose 50% Traffic to Answer Engines
New benchmark study reveals AI models agree on top brands in under 1.5% of queries, prompting SEOPulse to launch real-user session tracking for enterprise marketing teams across ChatGPT, Perplexity, and Gemini. SEOPulse.io announced the official launch of its AI Visibility & Intelligence Platform, built to help enterprise marketing teams capture brand citations inside generative AI […]
Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
YouTube Says Bigger Thumbnails Drove More Long-Form Views via @sejournal, @MattGSouthern
YouTube's Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once. The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search Engine Journal.
Google To Bring New Video Understanding Tech To Ask YouTube via @sejournal, @MattGSouthern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages. The post Google To Bring New Video Understanding Tech To Ask YouTube appeared first on Search Engine Journal.
Global Study: UK Consumers Accept Ads, Reject Tracking
New findings from DoubleVerify found that nearly half of UK consumers use ad blockers, while the majority have opted out of cookie tracking. The findings are based on a DV-commissioned global survey of 22,000 consumers across 22 markets, examining attitudes toward [...] The post Global Study: UK Consumers Accept Ads, Reject Tracking appeared first on ExchangeWire.com.
Newman’s Own and the Necessary Balance of Product and Purpose
New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging.
OpenAI’s audacious ad revenue claim
OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it projects for 2030. The post OpenAI’s audacious ad revenue claim appeared first on MarTech.
Marketers are media measurement’s biggest problem
Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you to lead. The post Marketers are media measurement’s biggest problem appeared first on MarTech.
CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too
With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment criteria that weigh what media buyers actually care about, rather than publicly-available marketing materials. CartographAI is the brainchild of former […] The post CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too appeared first on AdExchanger.
Studio71 Alum Joseph Marchese Joins Bent Pixels as Head of Creator Strategy and Business
Joseph Marchese has joined creator network Bent Pixels as executive VP of creator strategy and business as the firm revs up its portfolio of support services offered to attention-economy clients. Marchese spent the past 12 years as a senior executive at Studio71, another creator media firm that handled distribution and advertising sales representation for a […]
Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent via @sejournal, @martinibuster
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks. The post Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent appeared first on Search Engine Journal.
What Happens To PPC When You Stop Managing Google Ads Through Google Ads via @sejournal, @siliconvallaeys
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid. The post What Happens To PPC When You Stop Managing Google Ads Through Google Ads appeared first on Search Engine Journal.
Women's World Cup 2027: 'Don't treat it like a mini version of the men's tournament'
As the dust settles on the Men’s World Cup, brands are considering how to approach advertising for the women’s tournament, which takes place next summer.
Eurostar embarks on creative review
Adam & Eve\TBWA is the incumbent.
Havas rejigs UK Village model and appoints Patrick Affleck as CEO
New role in charge across media and creative.
Oxfam appoints creative agency for 2026 Christmas campaign
Decision follows three-way pitch.
Government comms supremo David Dinsmore to step down
The unexpected departure of the former chief operating officer at News UK comes less than a year after he took up the role.
LiveRamp hires ex-Mail Metro Media exec Hannah Barnett
Barnett was replaced by Claudine Collins at Mail Metro Media.
Disney+ Sky partnership boosts subscribers by 14.1% in Q2
Doug Whelpdale, head of insights at Barb, called it “by far the biggest change this quarter”.
MSQ hires Kit Altin as group chief strategy officer EMEA
Altin will report to Kate Howe, executive director at MSQ.
Ogilvy UK promotes Stephen Maycock to UK influence creative strategy lead
Maycock has also taken on the role of influence EU excellence lead for Open X.
Is the industry running dry on fresh thinking?
As a growing number of brands revives former taglines, and other ads show similarities to previous creative and cultural moments, Campaign asks adland about originality.
impact.com Powers Minecraft’s First-Ever Affiliate Programme & Unveils Next-Generation AI Partnership Technology
impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft's launch of its first affiliate programme, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the second [...] The post impact.com Powers Minecraft’s First-Ever Affiliate Programme & Unveils Next-Generation AI Partnership Technology appeared first on ExchangeWire.com.