News

Twitch says its ads–both pre- and mid-roll–aren’t getting longer. Viewers say otherwise.

When Dan Clancy took over as Twitch‘s CEO back in 2023, he ingratiated himself with the community by appearing on streams with a laid-back attitude and agreeing that the platform needed some changes. One of those changes was the prevalence of pre-rolls–the ads that play upfront when a viewer clicks in on a stream. Viewers […] Visit Tubefilter for more great stories.

Instagram invites users to tweak the algorithm with categorical tags

In recent years, social media companies have explored an interesting query: Do individual users understand their own tastes better than an algorithm does? A recent Instagram update puts that idea to the test. Adam Mosseri, the Head of Meta's photo and video-oriented social media hub, shared an Instagram post announcing new controls for Your Algorithm. That's the name of the six-month-old product that employs AI to bring more user choice to the Instagram Reels feed. To make Your Algorithm feel "feel more present and useful," Mosseri worte, Instagram is adding "quick signals" to the Reels UI. Visit Tubefilter for more great stories.

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Spruce - If Dogs Could Choose - 42s

Miroma Group Acquires Ad Results Media For Big U.S. Push

ARM oversees $750M in media investments annually.

NBCU Faces Major Merger Questions After Its Comcast Split

Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.

Presence Isn’t Impact: Kantar’s Bowles on Why CMOs Are Counting the Wrong Things

Stacking impressions across platforms might feel like progress. According to one senior research executive, it may actually be the problem. In a media landscape where every platform promises reach and every dashboard overflows with metrics, the real crisis for brand marketers isn’t a shortage of inventory – it’s a confusion of signals. CMOs are mistaking […]

Tomorrow’s Leaders will Connect People, AI and Ideas: Chief CEO Alison Moore

CANNES, France – By the middle of the Cannes Lions International Festival of Creativity, executives had settled into a familiar rhythm: praise AI, praise creativity, praise the Mediterranean and repeat as necessary. Alison Moore happily checked the first box. “If I didn’t say AI, there would be something wrong with me, right?” she joked in […]

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How Brands Can Build Creative Infrastructure for the AI Era

This post was created in partnership with Empathy Lab  The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much.  During an ADWEEK House […]

Streaming Is Becoming a Storefront

This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]

When Every Moment Becomes a Shopping Moment

This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]

Rewriting the Brand Discovery Playbook in the AI Era

This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]

Amazon’s Prime Day drives online sales in the US up 9.3%

E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.

What Google’s Search Agents Mean for MULO Businesses

Google’s new Search Agents could fundamentally change local discovery by moving from answering questions to finding businesses and completing transactions on behalf of consumers. This means location pages, booking flows, and local data consistency may soon matter more than rankings alone. Google is adding Search agents to Google Search, beginning with information agents that run […] What Google’s Search Agents Mean for MULO Businesses first appeared on Street Fight.

Danielle Brooks Launches ‘The InnerMission’ Podcast (EXCLUSIVE)

Award-winning actor and producer Danielle Brooks is launching the new video podcast, “The InnerMission.” The Grammy winner and Oscar, Emmy and Tony-nominated actor will interview guests in her home movie theatre, with the aim to “pause and dive deeper into the beautiful, messy and necessary in-between moments when life forces the curtains closed.” “Investing in […]

Tango brings back 90s tagline in revamped brand platform

It was created by VCCP Blue.

Xumo - Lauren Israel, Head of commercial design at Omnicom Media Group

Agentic AI, or Agentic BS?

At Cannes 2026, agentic was the buzzword that wouldn’t die as brands, agencies, media companies and adtech firms grappled with how AI agents are reshaping the way companies operate and work with one another.

A More Intelligent Advertising Ecosystem Is on the Horizon

This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems […]

How Marketers Can Deliver Outcomes Across Fragmented Journeys

This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]