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Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode […] The post Healthy Growth In The Age Of AI appeared first on AdExchanger.

Brands are becoming media companies (again). This time they mean it.

Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.

A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers […] The post Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock appeared first on AdExchanger.

A leading property maintenance franchise is expanding into the United States, highlighting how home services brands are turning fragmented local trades into scalable franchise platforms. Vancouver-based Gorilla Property Services announced today that it has partnered with Franchise FastLane to accelerate franchise development across the U.S. The move positions the company inside one of the fastest-growing […] Gorilla Property Services Eyes U.S. Franchise Expansion first appeared on Street Fight.

On today’s episode of “Daily Variety” podcast, we’ll hear from Variety’s Antonio Ferme and Harper Mays on how the two assembled Variety’s 10 Creators to Watch list this year reflecting fast-rising, entertainment-centered social media stars. And Variety’s Payton Turkeltaub explains why so many people are taking their TV with cocktails and friends as watch party […]

The sports fandom playbook reveals where avid fandom concentrates and how brands can turn that passion into performance.

Brand marketers enjoy a better quality of life, according to a new survey.

CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'

Jack Conte, co-founder and CEO of creator-monetization platform Patreon, shared a lengthy rumination on artificial intelligence and the future of creative work in a new video. In the 43-minute video posted Tuesday, Conte argues that the future of creativity will remain human at its core, even as AI becomes ubiquitous. He says that the key […]

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on the rules first. “Standardization is needed or needed to be adopted in several areas,” Katsur said during an interview with [...]

SAN JUAN, Puerto Rico — Gaming environments provide real-time, in-the-moment opportunities that could represent retail media’s ideal application, enabling brands to connect shopper behavior with gamer mindset during specific game states and moments of need. “Gaming might be one of the ultimate environments for retail media to pay off on its promise. It’s very much [...]

CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.

Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of sustainable revenue. The post A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth appeared first on Search Engine Journal.

A federal judge granted Amazon a preliminary injunction barring Perplexity's Comet AI agent from accessing Amazon accounts and ordering data destroyed. The post Amazon Wins Preliminary Injunction Against Perplexity’s Comet appeared first on Search Engine Journal.

A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value. The post B2B Buyers Trust Peers Over AI Chatbots, Report Finds appeared first on Search Engine Journal.

Mark Penn’s holding company reported full-year net revenue of $2.43bn for 2025.

Greg Armshaw joins wearemighty as Head of Sales for SecretSauce, an enterprise AI platform that encodes brand identity, tone and rules to ensure every asset stays on brand at scale. Armshaw brings nearly a decade of experience at McCann Worldgroup as Regional CIO and Chief Technology Catalyst, helping lay the groundwork for what became IPG Craft. Most recently Senior Strategy Director at Brightcove, he will now lead enterprise GTM for SecretSauce.

2026 A List good behavior

2026 A List values partnerships

duPont REGISTRY Group (DRG) announced that Cristina Cheever has been appointed Chief Marketing Officer. Cheever is a seasoned auto & lifestyle marketing executive with a track record of elevating world class luxury & auto brands. She will lead DRG’s global marketing strategy as the company accelerates its evolution into the premier ecosystem for the ultra luxury auto lifestyle. Prior to joining DRG, Cheever held leadership roles at Robb Report, Porsche Cars North America & Aston Martin.