News

Plus, how CMOs can protect their north star while experimenting boldly.

The lifetime achievement award honors Credle’s four-decade career.

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better,  – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across […] The post Advertisers Should Think Of Video Holistically. Consumers Already Do. appeared first on AdExchanger.

The Australian-founded fashion brand has a successful partnership with Nordstrom and is ready for additional growth.

The apparel brand will open eight stores across Florida, Texas, Minnesota, Tennessee and North Carolina throughout this year and into 2027.

James Schisler resigned from his role while the company is in the process of being acquired by Bed Bath & Beyond Inc.

The struggling department store is simplifying promotions and adding value-priced merchandise to appeal to its lower- to middle-income customer. But is it going far enough?

New AI-powered platform empowers marketers and creators to boost engagement by 3x with instant, high-fidelity animated visuals. Gifr.ai today announced the debut of its advanced generative AI platform, designed to transform static images into professional-grade GIFs in seconds. By automating the animation process, Gifr.ai streamlines digital production and slashes creation time, offering a scalable solution […]

Along with new agentic AI workflows, the new model is already powering faster localization for dozens of Deepdub GO enterprise customers  Deepdub, a foundational voice AI company pioneering expressive voice technologies, announced the launch of its latest AI speech model Phantom X 3.2, designed to redefine the standards of dubbing and real-time voice agents. With […]

As mobile internet ubiquity reshapes global commerce, the traditional reliance on desktop computers and lengthy email chains in cross-border trade is rapidly fading. A new era of “Mobile B2B” has arrived, where foreign trade professionals manage inquiries, negotiations, and orders entirely via smartphone. At the forefront of this transformation is Ecer.com, a leading mobile B2B marketplace. By […]

New offering adds Extract Transform Load capabilities to the Precisely Data Integrity Suite’s Data Integration service Precisely, the global leader in data integrity, announced a new OEM partnership with Matillion, the intelligent data integration platform, bringing cloud-native Extract Transform Load (ETL) capabilities to the Precisely Data Integrity Suite. The new offering enables organizations to move, transform, […]

Expanding beyond generative assistance to agentic execution, Firstup AI orchestrates communication and action to drive productivity, engagement, and efficiency–from the corporate office to the frontlines Firstup, the pioneer of intelligent communication and engagement platforms for the workforce, introduced Firstup AI, a comprehensive AI suite purpose-built to drive strategic outcomes across the enterprise, from safety, compliance, […]

Designed to provide enterprise-grade accuracy, Actian AI Analyst uses a Semantic Knowledge Graph to provide business context needed to address AI hallucinations Actian, the data and AI division of HCLSoftware, introduced the Actian AI Analyst (formerly Wobby), a conversational analytics solution featuring the Steward Agent that intelligently generates and provides ongoing maintenance of the semantic […]

Revolutionary Platform Leverages Behavioral Excellence from Top Performers and Deploys Company-Wide Intelligence from Day One Spearfish, the pioneering AI-first contact center contextual intelligence platform, officially launched to address the $87 billion contact center market. Founded by veteran entrepreneurs Ray Bohac and Matt Madzia, Spearfish transforms how companies extract, analyze, and deploy customer service intelligence by […]

Content Monetization Protocol (CoMP) establishes a standardized approach for AI systems and content owners to enable commercial agreements, reduce risk, and support a sustainable global information supply chain; available for Public Comment Until April 9, 2026  IAB Tech Lab, the global digital advertising technical standard-setting body, announced the release of the CoMP (Content Monetization Protocol) Specification […]

Buildout Inc. announced the launch of Buildout CRM, marking the final step in delivering its vision of a fully unified, AI-powered workflow engine for commercial real estate brokerages. With CRM now integrated into Buildout Suite, brokerages can manage the entire deal lifecycle within one shared system and one data layer. The launch represents a strategic shift […]

Certified AITS Agency Partner brings diagnostic-driven AI search visibility strategy to growth-focused brands Jordan Digital Marketing (JDM), an independent digital marketing agency specializing in elite account performance for high-growth B2B and B2C lead gen clients, announced the launch of its AEO Kickstart Program, a structured growth initiative designed to help brands increase visibility in AI-driven search […]

Whalar Group, a growing player in talent representation for the creator economy, is taking a big swing at building a network TV-like weekly schedule of creator-led series. The company has launched Lighthouse Studios as an entertainment production arm to complement the Lighthouse content development and creation hubs that Whalar has established in Brooklyn and the […]

Serena Pitt and Joe Amabile, the fan-favorite married couple who hooked up on ABC’s “Bachelor in Paradise,” are launching a weekly podcast series about their life after the TV cameras stopped rolling. The duo’s new podcast “Not Married to This” premieres March 12 on all SiriusXM, Spotify, Apple Podcasts, YouTube and other major audio platforms. […]

The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

Wieden & Kennedy New York created the campaign.

Actress has been recruited as retailer’s chief compliments officer.

RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced its partnership with The Trade Desk, a global leader in demand-side advertising technology.  RAAS LAB’s strategic AI intelligence can now be accessed programmatically via The Trade Desk’s [...] The post RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising appeared first on ExchangeWire.com.