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20,379 articles covering the AdTech ecosystem
impact.com Powers Minecraft’s First-Ever Affiliate Programme & Unveils Next-Generation AI Partnership Technology
impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft's launch of its first affiliate programme, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the second [...] The post impact.com Powers Minecraft’s First-Ever Affiliate Programme & Unveils Next-Generation AI Partnership Technology appeared first on ExchangeWire.com.
Thrad’s Advertisers in the Middle East & North Africa Go Live on ChatGPT as Ads Open Across the Region
Thrad, the ad network for AI conversations, is moving its first cohort of Middle East and North Africa advertisers live on ChatGPT today (2nd September, 2026) , as OpenAI opens ChatGPT Ads across the region. ChatGPT Ads opened across the Middle [...] The post Thrad’s Advertisers in the Middle East & North Africa Go Live on ChatGPT as Ads Open Across the Region appeared first on ExchangeWire.com.
Clash of Clans pits Cody Rhodes against John Cena in monthlong in-game hunt
Rhodes recruits players and fellow wrestlers to track down Cena’s village in a campaign from David New York.
One New Zealand encourages calling over texting in ‘Misinterpreted’ campaign
McCann ads show how texts, emojis and shorthand can create confusion across generations and relationships.
NFL Expands TikTok Playbook With Renewed Deal
The NFL and TikTok team up for expanded partnership.
“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV's brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely looking at premium video through a brand-building lens risks underestimating its ability to drive short-term sales - and providing the right metrics and cost structures are in place, there is further opportunity to use premium video as Read More
SuiteDSP Strengthens Programmatic Buying for Agencies Navigating the 2026 US Election Cycle
SuiteDSP, a global omnichannel demand-side platform, announced the expansion of its programmatic buying capabilities as agencies and media teams prepare for increased competition across the US advertising market ahead of the 2026 midterm elections. The expanded capabilities are designed to give [...] The post SuiteDSP Strengthens Programmatic Buying for Agencies Navigating the 2026 US Election Cycle appeared first on ExchangeWire.com.
Globo Selects Adform as One of Its Programmatic Platform Partners
Adform, the integrated advertising platform built for the agentic age, announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil. The partnership is enabled through GAMA DSP, providing access to [...] The post Globo Selects Adform as One of Its Programmatic Platform Partners appeared first on ExchangeWire.com.
Pasty Man uses a 90-year-old butt to make its case for sunscreen
The New York sunscreen brand illustrates its “90 Year Old Butt Theory” with one remarkably youthful rear.
What Dolly Parton’s career can teach marketers about staying relevant
Dolly Parton’s career offers six actionable lessons for brands to build authenticity, relevance and universal appeal.
Planters hires Martin to help Mr. Peanut win the protein wars
The Hormel Foods-owned brand hired Martin as its creative agency of record without a formal pitch.
Brand Genius? Colin Jost Is Just Happy He’s a ‘Non-Idiot’
Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming […]
Boathouse’s Tyler Adams Lives Life in the Fast Lane as a Supermoto Racer
The senior creative director spends his weekends riding and racing across California.
ADWEEK Tech Advantage: AI’s Honeymoon With Advertisers Gets a Reality Check
Brands, agencies and AI labs confront the less glamorous parts of the buildout—performance, control and who's actually accountable when it breaks.
Moloco Expands Board of Directors With Appointment of Rachel Glaser
Moloco continues to build out its Board with proven operators as the AI advertising company scales Glaser brings decades of financial leadership across public technology and marketplace companies, and will serve on the Audit Committee Moloco, a global leader in AI advertising, announced the appointment of Rachel Glaser to its Board of Directors. Glaser is […]
KNOREX Expands AI-Driven Advertising Suite with the Launch of KAI Assist and XPO MCP Server Integration
New conversational capabilities and Model Context Protocol (MCP) empower marketers to seamlessly manage, execute, and optimize cross-channel campaigns using natural language KNOREX, Ltd. (“KNOREX”; NYSE American: KNRX), a leading provider of AI-driven cross-channel programmatic advertising execution solutions, announced the launch of KAI Assistsm within its flagship advertising management execution platform, KNOREX XPO. With complete rollout by […]
Calix Welcomes Juergen Lindner as Chief Marketing Officer
With decades of experience leading global technology organizations, including driving ServiceNow’s agentic AI innovation, Juergen brings deep expertise in product, go-to-market, and business transformation as Calix extends the value of its AI-native platform for service providers and adjacent markets Calix, Inc. announced that Juergen Lindner has been appointed Calix chief marketing officer to lead its marketing […]
Muse Image, the Agentic Image Model from Meta, Is Now Available on fal
Muse Image plans, searches, and self-corrects before it renders, and ranks top-5 on Arena across text-to-image, single-image editing, and multi-image editing fal launched developer and enterprise access to Muse Image, the agentic image generation and editing model from Meta Superintelligence Labs, available now through Meta Model API on fal. Muse Image plans a request, calls […]
Sinch announces Mailgun Inspect for email testing on Salesforce’s AgentExchange
Sinch Mailgun, part of Sinch AB, (publ), released a new integration for Agentforce Marketing that allows marketers to test how emails render across inboxes and devices without leaving Salesforce. Built specifically for Agentforce Marketing, formerly known as Marketing Cloud Next, as a native Lightning Web Component, Mailgun Inspect enables marketing teams to preview and test […]
Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost
Rather than depending on generic LLMs, a new family of post-trained AI models allows marketers to use the right model for the right task Optimizely, the AI platform for marketing, announced a family of purpose-built, post-trained AI models built specifically for marketing work. In early testing, these models were able to achieve a 10x greater […]
Comcast Technology Solutions Unveils Next-Gen Video AI Applications for Broadcasters, Content and Streaming Providers, and Operators
Building on CTS’ VideoAI™ platform, new suite of end-to-end AI-powered workflow applications brings premium content processing capabilities to manage and monetize entire content libraries Applications include video verticalization, localization, smart chapters, metadata enrichment, quality control, and intelligent clip generation Designed to work across CTS’ portfolio, including Comcast Media360™, Comcast Sports360™, and standalone Cloud Video Platform […]
Quickbase Launches Form Builder to Help Field Teams Create Mobile Forms in Minutes
New FastField feature turns voice dictation, paper forms, PDFs, and written prompts into working mobile forms, giving field teams a faster, simpler, and more flexible way to put field data to work Quickbase, the intelligent operations platform, today launched AI Form Builder, a new FastField feature designed to give field teams a faster, simpler way to create mobile forms. The […]
OroCommerce Launches OroMomentum to Reset the Cost and Speed of Enterprise B2B Commerce
OroMomentum is already delivering 2x faster upgrades and cutting development and extension modernization time by 50% OroCommerce today announced OroMomentum, a major transformation in how customers implement, customize, upgrade, and realize value from OroCommerce. OroMomentum brings AI into the custom implementation of OroCommerce, reducing the time and cost required to build the capabilities each business […]
Fast Video Cataloger 10.3 Connects AI Assistants to Local Video Libraries
Version 10.3 links assistants such as Claude to a self-hosted video catalog through the Model Context Protocol, and adds Trained Tags: AI keywords you teach. Fast Video Cataloger has released version 10.3 of its Windows video cataloging software, connecting AI assistants such as Claude directly to users’ local video libraries through the Model Context Protocol […]