“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby

CTV's brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely looking at premium video through a brand-building lens risks underestimating its ability to drive short-term sales - and providing the right metrics and cost structures are in place, there is further opportunity to use premium video as Read More

Last updated Sep 2, 2026 by ATDb automated enrichment