Last updated Apr 27, 2026 by RSS Ingestion
TV agency Marketing Architects announces a new media-buying capability that automatically directs media dollars toward TV placements with the highest concentration of a brand’s target audience. TV advertising agency Marketing Architects announces Reach Index Optimization (RIO), a new capability built directly into Annika®, its proprietary media-buying AI. “TV works because it reaches people at scale. This is about […]