Fewer Signals, Better Signals: Roku Bets on Data Quality to Make CTV a Performance Channel

CANNES, France – As streaming captures nearly half of all U.S. TV viewing time, advertisers are drowning in data signals – yet still struggling to prove that CTV campaigns actually drive business outcomes. Roku thinks the answer isn’t more data; it’s better data, shared more deliberately. That philosophy is reshaping how the company approaches its […]

Last updated Sep 2, 2026 by ATDb automated enrichment