News
16,355 articles covering the AdTech ecosystem
UNFI names new COO as it shakes up C-suite
The changes, which include promoting Matteo Tarditi to president and chief operating officer, aim to help align the distributor’s “leadership structure with the next chapter of UNFI’s value creation strategy,” CEO Sandy Douglas said.
Infobip Acquires SocketLabs to Expand Its Enterprise Email Infrastructure
Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip The global AI-first cloud communications platform Infobip, which is celebrating its 20th anniversary this year, announced the acquisition of SocketLabs, a US-based company building infrastructure for high-volume, multi-provider email. The acquisition reinforces Infobip’s position in the email infrastructure and […]
SeoSamba Launches LocalEko: Done-for-You Local Marketing That Runs in the Background for Agencies and Their Clients
SeoSamba announced the launch of LocalEko, an autonomous marketing and sales automation engine designed for marketing agencies, white-label providers. Built on the principle of done-for-you local marketing that runs in the background, LocalEko enables agencies to deliver continuous local SEO, content, and AI-driven visibility outcomes for clients – without requiring constant manual execution, tool management, or […]
ChatCut Launches Codex Plugin, Bringing a Full AI Video Editor Into Codex
Every edit returns as a real, editable timeline with Codex plugin by ChatCut, so users can keep directing the AI or take over the cut by hand. Today, ChatCut announced the launch of its Codex plugin, giving users access to a full AI video editor without leaving a Codex chat. With the Codex plugin, ChatCut users can […]
Netflix Inks Exclusive Deal for Video Episodes of Vox Media Podcasts ‘Unexplainable,’ ‘Switched on Pop’
Netflix is still signing checks to fill out its growing podcast lineup. The streamer’s latest pact is with the Vox Media Podcast Network, now owned by James Murdoch’s Lupa Systems, for exclusive rights to video versions of podcasts “Unexplainable” and “Switched on Pop.” Under the deal, video episodes of Vox’s “Unexplainable” and Vulture’s “Switched on […]
AI Platform Character.ai Introduces Suite of Microseries Focused on Anime, Horror, Action Adventure: ‘Deeper Connection Between Fans and Characters’
Character.ai is getting into the microseries game. The company, known for letting its users generate and engage with a suite of original and user-generated characters, is introducing “c.ai Series,” a collection of microseries created using characters native to the Character.ai platform. In a blog post Thursday, the company said c.ai Series differs from traditional microseries […]
Limited Podcast Series ‘Royal Swindle,’ About High Society Scam, Set From Blanchard House, USG Audio and Exactly Right Media (EXCLUSIVE)
Blanchard House, USG Audio and Exactly Right Media have set a new limited podcast about a high society scam. Titled “Royal Swindle,” it tells the story of two Australian women who infiltrated London high society, becoming toast of the town. Soon the women, who it also turns out are lovers, offer an “exclusive investment opportunity” […]
The Web Is Eating Itself And Your Metrics Look Fine via @sejournal, @DuaneForrester
Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search's strangest behavior, and where to place your bet. The post The Web Is Eating Itself And Your Metrics Look Fine appeared first on Search Engine Journal.
Avoiding a ‘lost generation’ in advertising
WPP's Kate Rowlinson discusses the consequences of replacing entry-level roles with AI.
Outvertising seeks new CEO as Chris Dunne steps down
LGBTQ+ advocacy group seeks new volunteer leader.
What does it take to be a chief client officer at an ad agency?
Being the person that clients trust with their problems, and the first agency exec they call when things are going wrong is no mean feat. Here’s a guide to the art of being a CCO at a creative agency.
Havas Play UK promotes Ross Taylor to CCO
Taylor joined Havas Play UK in 2024.
PHD UK names Vicky Radcliffe CIO as Chris Walsh steps down
Walsh was chief commercial and operations officer at PHD UK.
Neverland wins Hostelworld creative account
The review was overseen by the brand’s new chief marketing officer Richard Bowden.
Adland’s culture obsession is an obscene corporate vanity exercise
For some, "culture" is a final throw of the dice to describe what they do in a way that anyone would give a shit about but a focus on vibes won't grow brands.
Pick of the Week: Twix hits the right notes
Adam & Eve\TBWA created the ad.
Chaka Sobhani, Matt Gay, Zoe Hamilton and James Brook-Partridge on judging at Cannes Lions
Campaign asks UK-based Cannes Lions judges about their experiences.
Coca-Cola UK marketing chief Elodie Peribere departs
Peribere has led the brand's marketing in Great Britain and Ireland since 2023.
'Brands value asset creation over creativity' – IPA research
Overall, nine out of 10 brand leaders are seeing commercial value from their agency partnerships.
HSBC Innovation Banking makes shroom for bar at London Climate Action Week
Unbound created the activation.
IAB Releases Redefining Media Types Standard for Public Comment
In Public Comment Until August 8 NEW YORK, July 9, 2026 — Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical standards needed for wide adoption. The public comment period … Continued The post IAB Releases Redefining Media Types Standard for Public Comment appeared first on IAB.
Vevo Launches Nostalgia-Based Buying Capability
Vevo, the world’s leading music video network, today (9th July, 2026) announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by new consumer research exploring how nostalgia shapes emotional connection [...] The post Vevo Launches Nostalgia-Based Buying Capability appeared first on ExchangeWire.com.
Grandmas test out the revamped ChatGPT Voice in OpenAI’s new ads
The in-house campaign shows how the updated tech leads to smoother, more human exchanges.
Why the audience should always be the strategy
As marketing more fully embraces AI, the brands that best understand their audiences and build strategy around them will else from there.