News
20,229 articles covering the AdTech ecosystem
UK Ad Industry Counts Potential Cost of Junk Food Ad Ban Rule Tweak
Despite significant pushback from the industry, new rules came into force in the UK at the start of this year which place significant restrictions on ads for unhealthy food and drink products. These rules, which bar TV ads for less healthy food and drink products (LHFs) before a 9pm watershed, and completely block online ads, Read More
Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno®
Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format. The campaign marks a significant milestone in digital [...] The post Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno® appeared first on ExchangeWire.com.
Adelaide Introduces the AU Ecosystem for Creative Partners to Align Creative & Media Quality
Duolingo is launching AU guarantees powered by Adelaide, giving advertisers a contractual commitment to a minimum level of media quality across its in-app inventory using AU, Adelaide’s omnichannel metric that predicts a placement’s likelihood of capturing attention and driving business [...] The post Adelaide Introduces the AU Ecosystem for Creative Partners to Align Creative & Media Quality appeared first on ExchangeWire.com.
AudioStack Adds Inworld to its Voice Roster
AudioStack, the agentic audio production platform for media and advertising, has announced Inworld as its newest voice partner, bringing the platform's total roster of voice, music, and sound providers to nineteen. The addition gives customers a wider set of regional [...] The post AudioStack Adds Inworld to its Voice Roster appeared first on ExchangeWire.com.
Global Chief Commercial Officer Mike Gordon to Step Down in 2027
Global, the Media and Entertainment group, today (15th September, 2026) announced that its chief commercial officer, Mike Gordon, is stepping down from the role in 2027 after 18 years at the media group. He will remain on the Global Board [...] The post Global Chief Commercial Officer Mike Gordon to Step Down in 2027 appeared first on ExchangeWire.com.
3 ways to make AI safer in a live ad account by Optmyzr
Automation layering techniques can be deployed to successfully make AI-driven PPC safer. The post 3 ways to make AI safer in a live ad account appeared first on MarTech.
Why marketing keeps redrawing its org chart
Every marketing org structure solves a different problem. The challenge is knowing when your current model has stopped solving yours. The post Why marketing keeps redrawing its org chart appeared first on MarTech.
ChatGPT Ads are a tactical bet, not a platform strategy
Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google. The post ChatGPT Ads are a tactical bet, not a platform strategy appeared first on MarTech.
Blockchain development companies in the UK: A market overview
The United Kingdom has become one of Europe’s most active hubs for blockchain innovation. London alone hosts hundreds of fintech and Web3 startups, while government-backed initiatives and a mature financial sector continue to attract both talent and investment into distributed ledger technology. Businesses looking to build on blockchain, whether for supply chain transparency, decentralised finance, […]
Over 41,000 attend IBC 2026
IBC 2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam – welcoming 41,225 attendees – including Advanced-Television – from 170 countries and more than 1,300 exhibitors. “IBC’s superpower is the power to convene our industry,” commented Mike Crimp, CEO of IBC. “Our […]
Space42, Viasat formally establish Equatys
Mark Dankberg, Chairman and CEO at Viasat and Karim Michel Sabbagh (MD at Space42) were both on the industry leaders keynote stage at the Paris World Space Business Week and explained in some detail their joint plan for a new mega-constellation of up to 2,800 low Earth orbiting satellites. The pair have committed to a […]
Survey: Poor indoor mobile connectivity hitting UK economy
Poor indoor mobile connectivity could be costing the UK economy £103 billion (€120.3bn) a year, according to senior decision-makers surveyed by Freshwave, with public sector respondents estimating £63 billion of this impact falls on their sector. This highlights a clear opportunity for business and government to bolster national productivity. This is according to connectivity infrastructure-as-a-service […]
Prime Video US adds on-demand news clips
All customers in the US, with or without a Prime membership, can already access local, national, and world news coverage from major providers with a free dedicated news destination accessible directly from the Prime Video homepage. And now, Prime Video is introducing curated playlists of on-demand news clips for the biggest national and local stories. […]
Report: Vodafone TV needs sharper differentiation
Vodafone TV’s October launch in the UK will strengthen VodafoneThree’s UK fixed-mobile convergence strategy by filling a key pay-TV gap and extending TV access to mobile-only customers, suggests Globaldata, the intelligence and productivity platform. The move could accelerate multiplay adoption and support 5G+ and broadband cross-selling, but the British telco needs stronger operator-specific benefits and […]
Channel 4 Sales to become Paramount’s UK ad sales partner
Channel 4 and Paramount have jointly announced that, from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a portfolio of Paramount brands in the UK, including its public service network, 5. The long-term commercial partnership, valued at over £300 million (€350m), is the first time that advertising for the two PSBs […]
Tis the Season: Here’s How to Make it Sing
Rachel Said breaks down how to get the most out of Q4.
Conversational AI Technology Transforms Commercial Breaks Into Real-Time, One-to-One Viewer Engagement Across Broadcast and Streaming Content
Brand Engagement Network Inc. (“BEN”), together with Cataneo, announced at IBC2026 its conversational advertising technology, designed to transform traditional commercial breaks into real-time, one-to-one interactions where viewers can engage directly with AI agents embedded within broadcast and streaming content. The technology enables a shift from passive advertising toward interactive engagement, allowing viewers to converse with […]
Zendesk Introduces Specialized AI Agents Purpose-built for Your Business
New Industry and Custom Agents understand your business, and take action across the systems you use to move your business forward. Zendesk introduced Specialized AI Agents, purpose-built for the work that matters most to a specific business or industry. They combine industry expertise with each company’s unique knowledge, workflows and connected systems to take action […]
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
Anthropic Shares Power Prompts That Improve AI Results via @sejournal, @martinibuster
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks. The post Anthropic Shares Power Prompts That Improve AI Results appeared first on Search Engine Journal.
What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety
In her latest column, mobile expert Peggy Anne Salz looks at the importance of providing a safe ads in an in-app environment, and how the danger is sometimes carefully hidden... The post What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety appeared first on ExchangeWire.com.
Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed
Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all… The post Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed appeared first on ExchangeWire.com.
The most valuable thing a company owns is the thing no one owns
Brand is a company’s most valuable asset. But, surprisingly, it’s also the one with no clear owner.
How QuikTrip dreamed up its viral in-stadium MLB hot dog game
Laughlin Constable devised the “Home Bun” contest, where fans have to pair a hot dog and a bun before time runs out.