News
11,365 articles covering the AdTech ecosystem
Rightmove ad gives home-buying the green light
Neverland created the work.
Arthur Sadoun to earn potential €10.5m package after 20% salary hike
Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.
Five Guys UK hires Spin as retained social agency
Social shop was appointed without a pitch.
Adidas drops World Cup film starring Timothée Chalamet
Lola USA created the film.
Review of the Week: Anchor spreads joy with melted butter
The work has been created by Havas London.
How the Industry Can Exploit the Synergies Between CTV and DOOH
There are plenty of synergies between CTV and digital out-of-home says Will Jones, Senior Director, Advanced TV and Omnichannel Activation at Adform. They’re both very immersive formats which sit in real-world moments, and in some cases are targeted using the same parameters, such as geography. But to advance that opportunity, buyers need more information to Read More
AI SEO punishes lazy marketing strategies by Brick Marketing
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence. The post AI SEO punishes lazy marketing strategies appeared first on MarTech.
Creative Fabrica Selects Google Cloud to Help Scale its AI-Driven Content Creation
Creative Fabrica, a leading content platform and digital marketplace for everyday creators, announced a new collaboration with Google Cloud to accelerate its global growth and drive AI innovation in content creation. By leveraging Google Cloud’s Gemini Enterprise Agent Platform and latest AI models, Creative Fabrica is enhancing its creative platform to provide its 20 million-strong […]
Invoca First to Integrate With ChatGPT Ads to Help Advertisers Drive Revenue Growth From AI Search
New no-code integration enables marketing teams to prove how ChatGPT ad spend impacts business results and power optimizations and audience targeting to maximize appointments, sales, and revenue. Invoca, the AI-powered leader in revenue execution, announced a new no-code integration with the Conversions API for ChatGPT Ads. Marketers and their agency partners can now use Invoca to measure […]
Rakuten Advertising Launches Mirai, Affiliate Marketing’s First Advanced AI Optimization Agent
Initial capabilities enhance creation of affiliate offers and optimize them for peak performance in real time Leading performance intelligence partner Rakuten Advertising launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. The launch reflects Rakuten Advertising’s continued focus on developing proprietary AI capabilities that deliver smarter, more scalable […]
Nisan Schitrit Appointed CEO of YouAppi to Lead Next Phase of AI-Led Growth and Global Expansion
Former COO to lead YouAppi’s global expansion and innovation to accelerate its verticalized, AI-led growth strategy across mobile and Connected TV YouAppi, a leading mobile growth and Connected TV advertising platform and part of the Affle Group, announced the appointment of Nisan Schitrit as Chief Executive Officer. In this role, Schitrit will lead YouAppi’s next […]
AI.cc 2026 Update: Empowering Developers with a Seamless, Unified AI API Infrastructure
We spent four weeks testing AI.cc’s unified API platform against direct provider integrations across seven use cases, 300+ models, and real production workloads. Here’s what we found. The unified AI API market has grown from a niche developer convenience into mission-critical infrastructure. As of Q2 2026, no serious AI engineering team is managing a single-model stack. The […]
Headflood Integrates Agentic AI Engineering Into Small Business Workflows, Expanding Search and AI Visibility Services
Redding, California-Based Agency Bridges Traditional SEO and the Emerging AI Discovery Landscape for Growing Businesses Headflood Marketing, a full-service digital marketing and SEO agency headquartered in Redding, California, today announced the integration of agentic AI engineering principles into its core service offerings — redefining how small and mid-sized businesses manage their digital workflows and compete […]
Revelir AI, Behind Enterprise QA at Xendit & Tiket.com, Launches Revelir Insights – AI Analyst for Customer Experience
Revelir AI, a customer service AI company, today announced the launch of Revelir Insights, an AI analyst designed to explain why customer experience (CX) metrics move. The new product connects directly to Anthropic’s Claude, allowing CX leaders to query 100 percent of their support dataset in plain English. Every month, support teams at fintechs, travel […]
Polymemo Launches iOS and Android Apps for Its Multilingual Content Platform
Translation costs are covered by readers. Write, read, and communicate in 200+ languages with a new content ecosystem. Polymemo, Inc. (Headquarters: Kawasaki, Kanagawa, Japan; CEO: Yuichi Tada) today announced the launch of its iOS and Android mobile apps for “Polymemo,” a multilingual content platform. Polymemo breaks down language barriers by letting readers fund translations and […]
zSellify Launches AI-Powered Platform to Help Local Businesses Grow Their Online Presence
New AI-powered platform provides automated, done-for-you digital visibility solutions for beauty, wellness, and local service businesses. zSellify (zsellify.ai), a patent-pending AI infrastructure company, today announced the launch of its end-to-end platform designed to help local businesses build and maintain a complete online presence — automatically. The platform addresses a growing challenge facing millions of local businesses: […]
Polygon launches first full-scale Display & Video (DV) campaign in Nigeria, marking a new milestone for data-driven outdoor in Africa
Polygon, Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher network, has announced the launch of its first full-scale Display&Video 360 (DV360) campaign in Nigeria; a milestone that highlights the growing maturity of pDOOH across the continent. The campaign, executed in Lagos State for Schweppes, represents the first time a Google-based enterprise media buying […]
VML, PHD EMEA, Digitas and McCann in top five for biggest gender pay gaps in 2025
Largest pay gap across adland was 32.1%, according to government data.
Movers & Shakers: WPP, Mediaplus, Pinterest, McDonald's, Omnicom, McCann, TikTok and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Outdoor Media Awards shortlist revealed
One gold-winning campaign will be awarded the coveted Grand Prix, securing £150,000 of media space across Bauer Media Outdoor’s digital network.
Jellyfish UK MD Nick Fettiplace steps down
Fettiplace has been at Jellyfish for 14 years.
WBD Talks Up Global Ambitions and Streaming Bundles Following HBO Max’s International Rollout
Two weeks after Warner Bros. Discovery (WBD) shareholders voted to approve the US media company's sale to Paramount Skydance, WBD set out its global ambitions during yesterday's Q1 earnings call, with the rollout of HBO Max fuelling its international strategy. The company's CEO David Zaslav told investors that the combination of HBO Max with Paramount's Read More
11 NextGen media buyers to know—and the skills defining the future of the practice
These 11 media buyers possess the skills and know-how that the next generation of investors need to have.
AI agents are making media buying mistakes—how to catch and prevent them
As marketers charge ahead with integrating agents into their media buying systems, their tests are surfacing problems.