News
20,229 articles covering the AdTech ecosystem
Inside Apple and TBWA\MAL’s decade-long journey to stay one step ahead
On their 10th anniversary at MAL, Katrien De Bauw and Brent Anderson unpack the secrets to their ongoing success.
Inside fast food’s big bet on experimental restaurant concepts
KFC Open House, Taco Bell Live Más Café and the now-closed CosMc’s show how chains create new concepts to test ideas that can eventually migrate to their main businesses.
Four Female Endorsers Left Holding the Bag for Ads Gone Wrong
For those who charged that Sydney Sweeney’s nude appearance on behalf of Novig was little more than a stereotype-affirming flesh play, here’s a piece of news: It wasn’t a male, […]
Former Magnite Exec Adam Soroca Named PebblePost CEO
The hire comes as PebblePost bets beyond direct mail, expanding into CTV, display, online video, mobile app and audio
GReminders Launches MCP Server, Delivering Meeting Operations and Household Data Across Claude, ChatGPT, and Copilot
Available first in the Claude Directory, GReminders leverages the open Model Context Protocol (MCP) to bring smart scheduling and CRM proxy data to top AI workspaces. GReminders, a premier meeting management platform for financial advisors and professional services, announced the release of its Model Context Protocol (MCP) server, now available in the Claude Directory and […]
Superhuman Acquires Fathom, AI Notetaker
Fathom will bring meeting intelligence to the Superhuman suite, connecting conversations with email, documents, and AI assistance. Superhuman, the AI productivity platform bringing AI to wherever people work, announced that it has acquired Fathom, an AI meeting partner trusted by hundreds of thousands of companies to capture, search, and act on what happens in meetings. […]
Copado Brings Governed AgentOps Directly to Salesforce Developers with Agentia Headless
New developer experience brings Copado pipelines, testing and governance into the IDE and terminal, allowing Salesforce developers to put AI agents to work without changing tools or sacrificing control. Copado, the leader in AI-powered AgentOps for business applications, announced Agentia Headless, a new developer experience that brings governed AI agents directly into the tools developers […]
Brillio Joins Salesforce’s Forward Deployed Engineering Partner Network
Recognition highlights Brillio’s growing leadership in enterprise scale Agentforce implementations and agentic AI delivery Brillio, The Enterprise AI Accelerator, announced that it has joined the Salesforce Forward Deployed Engineering (FDE) Partner Network, an invitation-only program that brings together a select group of partners recognized for their Agentforce implementation strength, deep industry expertise, and proven ability […]
Omneky Plugin Now Available on the Grok Bot Marketplace
Grok users can research, generate, and launch ad campaigns through Omneky’s AI Growth Agent without leaving the chat Omneky, the autonomous AI growth platform, announced that its plugin is live on the Grok Bot marketplace. Grok users can now install Omneky and run performance marketing campaigns from inside a Grok conversation. With the plugin installed, […]
Beasley Media Group Combines AI, Data and Local Expertise to Serve Advertisers
Companywide deployment of Futuri’s TopLine Enterprise combines Beasley data, market intelligence, and AI agents to strengthen the sales process and deliver greater value to local advertisers. Beasley Media Group has deployed Futuri’s TopLine Enterprise AI revenue intelligence platform across all of its markets as part of a multiyear agreement designed to enhance the company’s sales […]
Local Services Ads To Performance Max: What To Audit Before Migration via @sejournal, @hethr_campbell
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality. The post Local Services Ads To Performance Max: What To Audit Before Migration appeared first on Search Engine Journal.
Digest: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit
In today’s Digest, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for AI payments. The post Digest: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit appeared first on ExchangeWire.com.
1,300 OneWeb satellites set for orbit
Eutelsat Chief Executive Jean-François Fallacher, speaking at the World Satellite Business Week in Paris on September 14th, said that the operator will have some 1,300 OneWeb satellites in orbit by 2030. Fallacher added that Eutelsat was boosting the number of OneWeb satellites in orbit in order to “strengthen” the OneWeb fleet. He told delegates that […]
The Meta Settlement Defined Which Online Experiences Are “Appropriate” For Teens. Here’s What Advertisers Need To Know
Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement […] The post The Meta Settlement Defined Which Online Experiences Are “Appropriate” For Teens. Here’s What Advertisers Need To Know appeared first on AdExchanger.
If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context
Good marketing tools need to be accessible across teams and account for a company's unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill. The post If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context appeared first on AdExchanger.
Mariska Hargitay Wins, Brands Got Involved Early, and More Emmys Takeaways
Hargitay, brands, and Taylor Swift win the 78th Emmys.
Ad Tech Briefing: AI is reinforcing Big Tech’s grip on advertising growth
Why advertising’s AI boom favors Google, Meta and Amazon, even if marketers are uneasy.
As more surfaces become ad inventory, the economics get complicated
Ads now invade fridges, dashboards and AI search, testing consumers’ tolerance and the value exchange.
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.
Kroger’s ad business sees most profit growth since 2021
Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They're using that concern to make their case for more media dollars.
Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process
Google tests out a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs. The post Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process appeared first on AdExchanger.
Streamers on the runway: Kai Cenat brings his apparel brand to New York Fashion Week
For a recent stream, Kai Cenat traded his famous bedroom setup for a Big Apple catwalk. The Bronx-born creator returned to his hometown during New York Fashion Week (NYFW), when he unveiled the first pieces to emerge from his apparel brand Vivet. Vivet, named after the Latin verb meaning "to live," has been in the works for more than a year. During an extended hiatus from his blockbuster Twitch account, Cenat traveled to Italy to meet with expert tailors, and he also consulted with designers in Atlanta. The result is a brand that pairs Cenat's cocksure sensibilities with the trappings of haute couture. Visit Tubefilter for more great stories.