News

PHD UK names Vicky Radcliffe CIO as Chris Walsh steps down

Walsh was chief commercial and operations officer at PHD UK.

Neverland wins Hostelworld creative account

The review was overseen by the brand’s new chief marketing officer Richard Bowden.

Adland’s culture obsession is an obscene corporate vanity exercise

For some, "culture" is a final throw of the dice to describe what they do in a way that anyone would give a shit about but a focus on vibes won't grow brands.

Pick of the Week: Twix hits the right notes

Adam & Eve\TBWA created the ad.

Chaka Sobhani, Matt Gay, Zoe Hamilton and James Brook-Partridge on judging at Cannes Lions

Campaign asks UK-based Cannes Lions judges about their experiences.

Coca-Cola UK marketing chief Elodie Peribere departs

Peribere has led the brand's marketing in Great Britain and Ireland since 2023.

'Brands value asset creation over creativity' – IPA research

Overall, nine out of 10 brand leaders are seeing commercial value from their agency partnerships.

HSBC Innovation Banking makes shroom for bar at London Climate Action Week

Unbound created the activation.

IAB Releases Redefining Media Types Standard for Public Comment

In Public Comment Until August 8 NEW YORK, July 9, 2026 — Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical standards needed for wide adoption. The public comment period … Continued The post IAB Releases Redefining Media Types Standard for Public Comment appeared first on IAB.

Vevo Launches Nostalgia-Based Buying Capability

Vevo, the world’s leading music video network, today (9th July, 2026) announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by new consumer research exploring how nostalgia shapes emotional connection [...] The post Vevo Launches Nostalgia-Based Buying Capability   appeared first on ExchangeWire.com.

Grandmas test out the revamped ChatGPT Voice in OpenAI’s new ads

The in-house campaign shows how the updated tech leads to smoother, more human exchanges.

Why the audience should always be the strategy

As marketing more fully embraces AI, the brands that best understand their audiences and build strategy around them will else from there.

OpenAI - The All-New ChatGPT Voice - 3m34s

Colle McVoy Lands Allegiant as Sun Country Merger Reshapes Its Brand

Shared Minnesota ties helped the Stagwell agency beat out competitors to guide the airline's brand through complex ownership shift

Reebok Ties Its Basketball Comeback to a Class of Rising Stars

Reebok's new campaign starring rookies aims to reestablish the brand in basketball culture.

Why your CAC keeps rising while deals don’t improve

The missing link between awareness and trust may explain why higher acquisition costs aren't producing better business outcomes. The post Why your CAC keeps rising while deals don’t improve appeared first on MarTech.

You’re using AI to scale the wrong part of GTM

Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals. The post You’re using AI to scale the wrong part of GTM appeared first on MarTech.

10X Digital Launches 10X Luma™, AI Visibility Platform That Helps Brands Get Found in AI and Search

New differentiated platform combines AI Visibility scoring, competitive intelligence, SEO, earned media and content as a holistic lead gen approach. As more buyers turn to artificial intelligence platforms such as ChatGPT, Gemini, Claude and Perplexity to research products, services and vendors, 10X Digital today announced the launch of 10X Luma™, a new AI Visibility platform […]

Observe.AI Featured as Leading on the CMP Prism for Voicebot/Conversational IVR Showcasing Capability in Customer Contact and CX Technology

Observe.AI proudly announces its placement on the CMP Prism, for Voicebot/Conversational IVR. The CMP Prism is an independent, analyst-led evaluation framework that benchmarks customer contact technology solutions against industry standards. CMP Prisms are updated twice annually to reflect the latest advancements, provider performance, and market shifts in customer contact technology. Observe.AI’s agentic platform brings together AI […]

IBM Advances Enterprise AI Software Development with Multi-Agent Capabilities and Specialized Modernization Workflows

Latest IBM Bob Updates Help Enterprises Deliver Production-Ready Software Fast IBM Bob is Built to Optimize the Cost of AI-Driven Development Beyond the Model IBM Bob Now Offers Pre-Built, Customizable Enterprise Workflows for IBM Z, IBM i, Plus Java Modernization IBM announced major updates to IBM Bob, its agentic software development platform, including new multi-agent capabilities, […]

Generative Engine Optimization Goes Mainstream: The 2026 AI-Visibility Landscape

As buyers shift from search to AI answers, a new category of generative engine optimization platforms has exploded. Here is the 2026 landscape and what’s new. A new software category has appeared almost overnight. As consumers increasingly get answers from ChatGPT, Perplexity, Google’s AI and other assistants instead of scrolling ten blue links, brands have […]

CiteLens Study: SEO Decides AI Citations on Google and Perplexity, Not ChatGPT

CiteLens studied four AI engines across 320 queries: Google AI Mode and Perplexity follow SEO ~90%; ChatGPT ignores rankings and brand size entirely. As buyers increasingly get answers from AI chatbots instead of ten blue links, a new benchmark from AI-visibility platform CiteLens delivers an uncomfortable message to marketers: there is no single “AI SEO.” The […]

USEReady Appoints Vivekanandan Srinivasan to Lead Snowflake AI Adoption Practice

Vivek, a Snowflake Data Superhero and published author on Snowpark, brings deep enterprise data and GenAI experience to the role. USEReady, a global AI, data, and analytics company, today announced the appointment of Vivekanandan Srinivasan as Practice Leader, Snowflake AI Adoption practice. In this role, Vivek will lead USEReady’s Snowflake-aligned service delivery and drive go-to-market efforts. Vivek […]

TIME Partners with Contentstack to Advance Its Digital Publishing Platform

The iconic brand is building the future of AI-driven digital audience experiences with Contentstack AXP Contentstack, the CMS pioneer redefining agentic digital experiences, today announced that TIME, one of the world’s most trusted and influential media brands, has leveraged the Contentstack Agentic Experience Platform to give its world-class journalism a modern digital foundation to support […]