News
11,365 articles covering the AdTech ecosystem
Gen Z prioritizes product quality—see creative ways to emphasize it in marketing
Patagonia, Milani Cosmetics and Bogg Bag are among the brands with standout product-quality marketing.
How YouTube creators are ushering in a new era of entertainment
Viewers show up for their trusted creators, opening a vast realm of opportunities for marketers.
How independent agencies can win new business at Cannes
Indies don’t need to outspend the networks. They need to out-operate them.
Breaking Down Agency Silos in the Age of Outcomes
As humans, our brains are hardwired to think in narratives. We often associate storytelling with creativity, but the same thought process applies to analytical thinking as well: noticing patterns, ideating, and drawing conclusions. Marketing professionals should also be thinking in narratives. In the digital age, connection and recognition are important to both consumers and brand […]
Thrad Sponsors ADSN: The Ad-Supported Network, Bringing Real-Time Ad Tech to Industry Conversations
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced its sponsorship of ADSN (The Ad-Supported Network), the weekly podcast and video network hosted by James Borow and Daniel Druger. The sponsorship backs one of the most credible independent [...] The post Thrad Sponsors ADSN: The Ad-Supported Network, Bringing Real-Time Ad Tech to Industry Conversations appeared first on ExchangeWire.com.
Emerging channels, cleaner pipes: Assembly’s Tom Cogan on where MENA programmatic is heading
Charlotte McEleny meets Tom Cogan, programmatic associate director at Assembly Global, to discuss the future of programmatic and how different channels excel in the MENA region... The post Emerging channels, cleaner pipes: Assembly’s Tom Cogan on where MENA programmatic is heading appeared first on ExchangeWire.com.
Digest: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright
In today’s Digest, we look at OpenAI expanding ChatGPT ads with a US-based manager and CPA bidding; Amazon taking aim at supply chain dominance; and publishers suing Meta over AI training copyright claims. The post Digest: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright appeared first on ExchangeWire.com.
Timothée Chalamet Builds His Dream Soccer Team in Adidas’ World Cup Short
The 5-minute spot kicks off the shoe brand's Tier-1 sponsorship of the tournament
VML, PHD, Digitas and McCann in top five for biggest gender pay gaps in 2025
Largest pay gap across adland was 32.1%, according to government data.
A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?
Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is that these alt IDs enable omnichannel ad targeting, leading buyers to prioritize bid requests that include them. But who’s checking to see whether the data […] The post A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong? appeared first on AdExchanger.
Omnicom quietly moves Flywheel and Omni into the media group
Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.
Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible's co-founder and owner.
The biggest creators feel growing pains as they try to build successful standalone companies
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.
Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’
Clip It To Win It If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […] The post Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’ appeared first on AdExchanger.
ISBA names Mark Given as president
He replaces Pete Markey, who resigned due to personal reasons in November.
Vox Media Welcomes a Bidding War
James Murdoch is the latest suitor to eye the empire. What does that mean for the rest of the portfolio?
Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Growth Did Not
On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February. The post Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Growth Did Not appeared first on AdExchanger.
Lamar Launches $2M Ronald McDonald House DOOH Partnership
As Digital Out of Home (DOOH) continues evolving beyond traditional billboard advertising, media operators are increasingly positioning their networks as flexible, community-connected platforms capable of supporting both brand performance and large-scale public awareness initiatives. This week, Lamar Advertising announced a yearlong partnership with Ronald McDonald House, committing more than $2 million in donated digital Out […] Lamar Launches $2M Ronald McDonald House DOOH Partnership first appeared on Street Fight.
Microsoft to Stop Developing Copilot for Xbox Console, ‘Winding Down’ on Mobile (Gaming News Roundup)
New Xbox CEO Asha Sharma has confirmed that Microsoft has stopped development of Copilot on console and to begin “winding down” use of the AI service for mobile gaming. Sharma took to X to reveal that Microsoft will retire features “that don’t align with where we’re headed.” Gaming Copilot, which was still in the beta […]
Bing Team Describes How Grounding Differs From Search Indexing via @sejournal, @MattGSouthern
Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas. The post Bing Team Describes How Grounding Differs From Search Indexing appeared first on Search Engine Journal.
Google Says AI Creative Should Help Brands Differentiate, Not Blend In via @sejournal, @brookeosmundson
Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale. The post Google Says AI Creative Should Help Brands Differentiate, Not Blend In appeared first on Search Engine Journal.