News
20,241 articles covering the AdTech ecosystem
1,300 OneWeb satellites set for orbit
Eutelsat Chief Executive Jean-François Fallacher, speaking at the World Satellite Business Week in Paris on September 14th, said that the operator will have some 1,300 OneWeb satellites in orbit by 2030. Fallacher added that Eutelsat was boosting the number of OneWeb satellites in orbit in order to “strengthen” the OneWeb fleet. He told delegates that […]
The Meta Settlement Defined Which Online Experiences Are “Appropriate” For Teens. Here’s What Advertisers Need To Know
Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement […] The post The Meta Settlement Defined Which Online Experiences Are “Appropriate” For Teens. Here’s What Advertisers Need To Know appeared first on AdExchanger.
If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context
Good marketing tools need to be accessible across teams and account for a company's unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill. The post If Marketers Want To Make The Most Of AI, They Need To Provide Brand Context appeared first on AdExchanger.
Mariska Hargitay Wins, Brands Got Involved Early, and More Emmys Takeaways
Hargitay, brands, and Taylor Swift win the 78th Emmys.
Ad Tech Briefing: AI is reinforcing Big Tech’s grip on advertising growth
Why advertising’s AI boom favors Google, Meta and Amazon, even if marketers are uneasy.
As more surfaces become ad inventory, the economics get complicated
Ads now invade fridges, dashboards and AI search, testing consumers’ tolerance and the value exchange.
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.
Kroger’s ad business sees most profit growth since 2021
Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They're using that concern to make their case for more media dollars.
Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process
Google tests out a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs. The post Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process appeared first on AdExchanger.
Streamers on the runway: Kai Cenat brings his apparel brand to New York Fashion Week
For a recent stream, Kai Cenat traded his famous bedroom setup for a Big Apple catwalk. The Bronx-born creator returned to his hometown during New York Fashion Week (NYFW), when he unveiled the first pieces to emerge from his apparel brand Vivet. Vivet, named after the Latin verb meaning "to live," has been in the works for more than a year. During an extended hiatus from his blockbuster Twitch account, Cenat traveled to Italy to meet with expert tailors, and he also consulted with designers in Atlanta. The result is a brand that pairs Cenat's cocksure sensibilities with the trappings of haute couture. Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/13/2026
T-Series is having an exceptionally strong showing in September 2026. YouTube's new policy for counting views seems to be benefiting the channel with the most views of all time, as T-Series just keeps getting richer. The Indian record label's primary YouTube hub collected 929.8 million weekly views during the second full week of September, bringing its lifetime total above 355 billion. India continues to be the most represented country in the Global Top 50. Other Asian nations, like Indonesia, Vietnam, and China, are well represented as well. That's a lot of creators climbing the charts in East, South, and Southeast Asia, and some fascinating trends are popping up as a result. Visit Tubefilter for more great stories.
A24 is making an SCP Foundation movie. That’s news to the SCP Foundation.
After the box office successes of Iron Lung, Backrooms, and Obsession, Hollywood is hoping it can cash in with creator-led horror films and internet-first horror IPs. The latest deal in this vein was announced in a Deadline exclusive Sept. 11. A24, it reported, will partner with Spooky Pictures and Image Nation Studios to release a […] Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/13/2026
Last week, Lucan Pevidor scored a Global Sub Top 50 hat trick by leading our YouTube subscriber ranking for the third week in a row. During the second week of September, the Brazilian creator made it four in a row. He easily outpaced the competition by adding 1.7 million weekly subscribers. The next two channels in the chart added a mere one million weekly subscribers. There are many content categories represented throughout the Global Sub Top 50. Family and gaming content remain universal, but Shorts has opened up wide opportunities for creators who may have previously struggled to reach tens of millions of fans (who doesn't?) Let's go ahead and dive into one of those categories: Travel documentaries. Visit Tubefilter for more great stories.
YouTube, Netflix, and Amazon team up to charm Capitol Hill over sports rights
Brace yourself: YouTube and Netflix are working together. Mom and Dad have temporarily set aside their content creator custody battle to unite as founding members of Streaming Access and Choice Alliance (SACA). They’re joined by fellow streamer/tech giant Amazon as well as TechNet, which describes itself as a “national, bipartisan network of tech CEOs & […] Visit Tubefilter for more great stories.
Pure Leaf, Tennis Pro Amanda Anisimova Team Up To Prove Power Of The Break
Anisimova is surprised by a "break conference" instead of the expected press conference, in a spot showing the benefit of time to reset.
ARIA backs projects to solve connectivity from stratosphere
The Advanced Research + Invention Agency (ARIA) is backing 18 new engineering projects with £70 million (€81.8m) over 3.5 years to develop aircraft capable of operating reliably and cost-effectively in the stratosphere, as part of its Enduring Atmospheric Platforms programme. The programme’s success will be defined by whether the aircraft can continuously supply 300W of […]
Ofcom: Broadcast news continues to cut through
Ofcom’s News Report 2026 reveals dramatic shifts in how news is being distributed and consumed across the UK’s fragmented media landscape. With a multitude of online intermediaries, commentators, influencers and specialist outlets, as well as traditional news brands and publishers competing for our attention, UK adults now encounter around 12 different sources for news on average each month, rising to 18 among 25-34-year-olds. Digital platforms and gatekeepers play an increasingly central role in how we discover news content. More […]
MMM Must Plug Directly Into Bidding Systems to Stay Competitive, Mutinex CEO Says
CANNES, France – Within six to 12 months, brands that fail to connect incrementality data directly into their programmatic bidding systems will find themselves at a structural disadvantage, according to the chief executive of a marketing measurement company. IAB’s 2026 Outlook Study found that 61% of buyers expect to focus more time and resources on […]
DoorDash Exec: Brands Should Unify Media and Promo Budgets to Unlock True Incrementality
CANNES, France – The age-old wall between advertising and promotions is crumbling. For decades, consumer packaged goods companies kept their media budgets in one silo and their trade and shopper marketing dollars in another, each measured by different teams with different metrics and different definitions of success. Now, as retail and commerce media networks mature, […]
New images show Meta’s next-gen VR device
The company may be promoting its artificial intelligence-enabled glasses right now, but it hasn’t entirely abandoned its metaverse ambitions.
Pinterest announces new deal with Nvidia
The partnership builds on an existing relationship between the two companies and will improve the app’s artificial intelligence-powered discovery process.
Court ruling on CSAM content sparks concerns
A recent decision in the U.S. about the legal use of artificial intelligence tools to generate virtual depictions of children has prompted some to rethink their approach to sharing content online.