Streamers on the runway: Kai Cenat brings his apparel brand to New York Fashion Week

For a recent stream, Kai Cenat traded his famous bedroom setup for a Big Apple catwalk. The Bronx-born creator returned to his hometown during New York Fashion Week (NYFW), when he unveiled the first pieces to emerge from his apparel brand Vivet. Vivet, named after the Latin verb meaning "to live," has been in the works for more than a year. During an extended hiatus from his blockbuster Twitch account, Cenat traveled to Italy to meet with expert tailors, and he also consulted with designers in Atlanta. The result is a brand that pairs Cenat's cocksure sensibilities with the trappings of haute couture. Visit Tubefilter for more great stories.

Last updated Sep 15, 2026 by ATDb automated enrichment