Channel 4 Sales to become Paramount’s UK ad sales partner
Articleadvanced-television.com
Channel 4 and Paramount have jointly announced that, from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a portfolio of Paramount brands in the UK, including its public service network, 5. The long-term commercial partnership, valued at over £300 million (€350m), is the first time that advertising for the two PSBs […]
Last updated Sep 15, 2026 by ATDb automated enrichment
Loading relationships...