News

Week of June 29 Evening News Ratings: World News Tonight Wins Short Week

CBS Evening News fell below the 4 million-viewer mark

Rapid delivery cements itself as a ‘mainstream’ grocery option, report says

The fulfillment method has established a loyal user base that uses it for a full range of everyday household needs, Coresight found.

Brookshire Brothers rolls out AI tool for planning promotions

The Texas-based grocer said the tech implementation will help it better execute deals and measure their performance.

Thrifting, consumer habits may help shift textile recycling challenges

A resurgence of secondhand shopping, new sorting methods and policy initiatives are all poised to help shift the needle on textile waste, speakers at a NERC webinar said.

Back-to-school shoppers head to mass merchants, department stores

Consumers are worried about their personal finances and plan to shop accordingly as value and affordability steer the market, according to Deloitte.

Destination XL board rejects go-private offer — again

The retailer's board recommended shareholders reject an updated offer from Zodiac Partners, calling it an opportunistic move on DXL’s current market pressures.

Cresta Launches Training Simulator, Using AI Agents to Provide Dynamic Training to Human Agents

Simulated customers powered by Cresta’s AI Agent technology let agents practice conversations grounded in real conversation data to decrease onboarding time, improve employee retention, and increase agent performance. Cresta, the leading customer experience AI platform, announced the launch of Cresta Training Simulator, an agentic training product for human agents that replaces scripted role-play with live, […]

Getty Images Extends Creative and Editorial Subscriptions to Individual Professionals

New single-seat plans bring Getty Images’ world-class creative and editorial visual content to individual creators, marketers, and editorial professionals Getty Images, a preeminent global visual content creator and marketplace, announced new single-seat Creative and Editorial image subscriptions. The plans give independent professionals the same subscription-based access to Getty Images’ premium visuals that the world’s top […]

New York Times and Other News Outlets Accuse OpenAI of Lying in Discovery, Demand Legal Sanctions Against AI Giant

The New York Times and several news outlets on Thursday filed a motion for sanctions against OpenAI, accusing the company of concealing its ability to search the training datasets and output logs for its models for more than two years as they sought company documents. The motion’s plaintiffs included the Times, the Daily News, the […]

How Aéropostale entertains Gen Alpha with a creator-led mini-series

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.

Sociable: Meta adds updated disclosure tags for AI-generated ads

The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.

Heinz calls foul on small condiment packets in social World Cup effort

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

How Mastercard’s Approach to TV is Evolving

Mastercard is still using a lot of TV in its marketing mix, according to Rustom Dastoor, the company's Executive Vice President, Head of Marketing and Communications for the Americas. However, the way the brand approaches TV is changing. Rather than buying 30-second ad spots, Mastercard is using TV "as a bridge towards social media." In Read More

Verizon - World Cup - 60s

Heinz - Tapeover - 37s

Airbnb hires a new creative VP from OpenAI

Airbnb hired Michael Tabtabai as VP of creative after he spent 11 months in a similar role at OpenAI.

Adidas, Apple, Coinbase, Levi’s and Nike earn Emmy nominations for best ad

Smuggler’s Mark Molloy and Somesuch’s Kim Gehrig each have two spots among the six finalists.

Genesis x Netflix The Hawk - 30s

Mike’s Hard Lemonade x Netflix The Hawk - 45s

How Amsive’s audience-led approach drove a 40% rise in customer growth

Amsive commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining organizations that adopted an audience-led marketing model across channels. The study found a 40% increase in annual customer growth driven by performance marketing and 134% ROI over three years.

Can Content Drive Performance?

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.

How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026

For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz […] The post How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026 appeared first on AdExchanger.

The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video

Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video appeared first on AdExchanger.