News
20,199 articles covering the AdTech ecosystem
Nintex Appoints Amy Payne as Chief Marketing Officer
Accomplished technology marketing leader joins Nintex to accelerate growth in agentic business orchestration Nintex, a global leader in process management and workflow automation, announced the appointment of Amy Payne as Chief Marketing Officer. Payne will lead Nintex’s global marketing organization, with responsibility for the company’s global marketing strategy and execution. Payne joins Nintex as the […]
StackAdapt Welcomes Shopify President Harley Finkelstein as Strategic Advisor
Accomplished entrepreneur and technology leader will advise StackAdapt as the company continues to scale its AI-powered advertising and orchestration platform globally StackAdapt, the leading AI advertising and orchestration platform, announced that Harley Finkelstein, President of Shopify, has joined the company as a strategic advisor. Finkelstein will work closely with StackAdapt’s leadership team as the company […]
SoftServe Establishes Local Presence in Saudi Arabia to Advance AI Innovation and Digital Transformation
New entity marks significant milestone in the company’s commitment to the Middle East region SoftServe, an AI and technology services company specializing in autonomous enterprises, announced the official launch of a new entity in Saudi Arabia, marking a significant milestone in the company’s commitment to the Middle East region and expanding its global presence to […]
Webflow Names Utkarsh Sengar Chief Technology Officer and Jin Lim Chief Engineering Officer
Two proven Webflow leaders will guide the agentic marketing platform’s technology strategy and engineering execution Webflow announced that Utkarsh Sengar has been promoted to Chief Technology Officer and Jin Lim to Chief Engineering Officer. In their expanded roles, they will lead Webflow’s technology strategy and engineering execution as the company scales Source by Webflow, the […]
X and Samba Partner to Quantify the Real-World Impact of Entertainment Advertising
Samba Analytics provides insights on X campaigns that drive media consumption on streaming platforms, linear TV and at movie theaters Samba, the global leader in media intelligence, announced a strategic partnership with X that will provide entertainment marketers with independent, third-party measurement for how advertising campaigns on the X platform influence real-world consumer behavior. Initial […]
Bygma Selects Stibo Systems to Strengthen Product Data and Documentation Across the Group, Starting in Denmark
One of the Nordic region’s largest building materials suppliers establishes a common, governed product master data foundation to support documentation, sustainability requirements, operational efficiency, and future use of AI Stibo Systems, the largest independent provider of master data management (MDM) and the company behind the trusted intelligence platform, announced that Bygma, one of the largest […]
Is the Press Less Free Under Donald Trump? 72% of Democrats Say Yes — but Only 15% of Republicans Agree
President Donald Trump has been antagonistic toward mainstream news organizations during both of his terms. But Americans’ feelings about whether the press is “less free” under the current Trump administration sharply differ along partisan lines. According to a new study released Tuesday by the Pew Research Center, 44% of all U.S. adults say the press […]
Jersey Mike’s kicks off NFL campaign as digital marketing spend surges
“Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and arrives following its debut as a public company in July.
Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar] via @sejournal, @lorenbaker
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended. The post Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar] appeared first on Search Engine Journal.
Week in Charts: Kraft Heinz Sees Encouraging “Early Signs” in Marketing Push, GTA VI Preview Drives Netflix Sign-Ups, and Search and Social Platforms Boost US Ad Growth
In this week's Week in Charts, Kraft Heinz sees encouraging "early signs" in marketing push, GTA VI preview drives Netflix sign-ups, and search and social platforms boost US ad growth. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Read More
Meet The AI Tool Helping Brands Like Benefit Cosmetics Unlock a New Kind of Creator
Startup Plot has launched Creator Intelligence, which helps brands find and vet influencers using AI.
Retail Giant Simon Bets on Real-World Connection to Revive Mall Culture
Simon, the largest shopping mall owner in the U.S., wants to reinforce malls as gathering places.
ACT welcomes European Democracy Shield vote
The Association of Commercial Television and Video on Demand Services in Europe (ACT) has welcomed the adoption by the European Parliament of its report on the European Democracy Shield (EUDS). ACT represents Europe’s commercial audiovisual champions – responsible, accountable, and invested in creating and distributing high-quality content for Europeans. They offer a model for how […]
Wundrful World of Christmas returns to UK at Immerse LDN
Following a successful London debut, Wundrful World of Christmas returns this winter for a bigger festive adventure at its new home, Immerse LDN at ExCeL London. Opening November 13th, the experience, designed especially for children aged 3–8, will once again transport families from London to the North Pole, before the adventure continues in the brand-new Elves’ […]
Wizstar Adds GPT Image 2.5 Flare and Sunburst to Its AI Creation Platform
Marketing and e-commerce teams can now generate and edit images with OpenAI’s latest image model — without leaving the workspace where they already produce AI video. Wizstar, an AI content creation platform for marketers, e-commerce businesses, and creators, added GPT Image 2.5 Flare and GPT Image 2.5 Sunburst to its platform. Both variants of OpenAI’s […]
Phrase Launches Atlas, Bringing Conversational AI to Global Product and Content Operations
Atlas turns the industry’s most powerful Language Intelligence Platform into its most intuitive interface, replacing hours of expert setup with a conversation Phrase, the world’s leading Language Intelligence Platform, announced the general availability of Atlas, a comprehensive conversational AI interface built directly into the Phrase Platform. This new, intuitive experience enables any team member to […]
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget via @sejournal, @brookeosmundson
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform. The post ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget appeared first on Search Engine Journal.
UK Ad Industry Counts Potential Cost of Junk Food Ad Ban Rule Tweak
Despite significant pushback from the industry, new rules came into force in the UK at the start of this year which place significant restrictions on ads for unhealthy food and drink products. These rules, which bar TV ads for less healthy food and drink products (LHFs) before a 9pm watershed, and completely block online ads, Read More
Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno®
Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format. The campaign marks a significant milestone in digital [...] The post Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno® appeared first on ExchangeWire.com.
Adelaide Introduces the AU Ecosystem for Creative Partners to Align Creative & Media Quality
Duolingo is launching AU guarantees powered by Adelaide, giving advertisers a contractual commitment to a minimum level of media quality across its in-app inventory using AU, Adelaide’s omnichannel metric that predicts a placement’s likelihood of capturing attention and driving business [...] The post Adelaide Introduces the AU Ecosystem for Creative Partners to Align Creative & Media Quality appeared first on ExchangeWire.com.
AudioStack Adds Inworld to its Voice Roster
AudioStack, the agentic audio production platform for media and advertising, has announced Inworld as its newest voice partner, bringing the platform's total roster of voice, music, and sound providers to nineteen. The addition gives customers a wider set of regional [...] The post AudioStack Adds Inworld to its Voice Roster appeared first on ExchangeWire.com.
Global Chief Commercial Officer Mike Gordon to Step Down in 2027
Global, the Media and Entertainment group, today (15th September, 2026) announced that its chief commercial officer, Mike Gordon, is stepping down from the role in 2027 after 18 years at the media group. He will remain on the Global Board [...] The post Global Chief Commercial Officer Mike Gordon to Step Down in 2027 appeared first on ExchangeWire.com.
3 ways to make AI safer in a live ad account by Optmyzr
Automation layering techniques can be deployed to successfully make AI-driven PPC safer. The post 3 ways to make AI safer in a live ad account appeared first on MarTech.