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Future of Marketing Briefing: The ad industry’s next mediapalooza is loading

Mediapalooza is coming. This time it might actually mean something.

Platforms’ AI dilemma: scale without sameness

Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.

Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.

To manage 300,000 creators, Unilever automates everything but the relationship

Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.

Intuit’s Shape-Shifting Media; OpenAI Studies Abroad

Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The idea behind SMB MediaLabs, which launched in 2023, was to retarget QuickBooks customers around the web. Then, just last month, […] The post Intuit’s Shape-Shifting Media; OpenAI Studies Abroad appeared first on AdExchanger.

Why Challenger Brands Win by Solving Different Problems

The biggest opportunities for challenger brands often come from solving problems established competitors have overlooked. This founder perspective explores why educating the market, not simply promoting a product, can be the key to winning in saturated markets. Americans spent over $121 billion on shoes last year, according to the Footwear Distributors & Retailers of America, […] Why Challenger Brands Win by Solving Different Problems first appeared on Street Fight.

Watch the newest commercials from Secret, HBO Max, Progressive and more

Secret says its Secret Clinical antiperspirant deodorant offers “100-hour protection in 100-degree heat.”

Mike and Ike - We Got’chew BTS - 14s

Mike and Ike - Left on Read - 15s

Mike and Ike - Name Game - 15s

Mike and Ike - No WiFi - 15s

Mike and Ike - Slack Attack - 15s

Anthropic invites the hard questions about AI in latest Claude campaign

Mother London’s new spot comes as Anthropic is collecting public concerns and promising transparent follow-up.

Claude - There’s Hope in Hard Questions - 90s

Week of June 29 Morning News Ratings: CBS Mornings Grows Ahead of Holiday

GMA had gains in the Adults 25-54 demo.

Hasbro debuts Play-Doh for adults

The toy company is entering into adult crafting and home decor with the launch of Blooms by Play-Doh.

Levi’s World Cup virality could boost Q3

Meanwhile the denim maker posted strength in direct-to-consumer and wholesale in the second quarter.

Are grocers making smart investments in back-end AI?

Retailers should lean into tech partnerships to alleviate operational pain in the short term, while laying the rails for agentic operations, experts said.

CEOs fear they’re underinvesting in AI

More than half of chief executives are concerned their businesses will fall behind due to limitations in technology foundations, according to a new survey.

Meta introduces AI-powered room visualization feature

With the new Meta AI tool, users can see what real products look like in their spaces, compare options and buy items through the brands’ websites.

Movers & Shakers: AMV BBDO, Dentsu Creative, Leo UK, Mediasense, Uncommon, Feral, Wonderhood and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Pitch Update: Coca-Cola, Booking.com, Fujifilm, Skechers, Haier, Brook Taverner, Spire Healthcare and more

Campaign's weekly round-up of pitches, reviews and account wins.

Pablo MDs Harriet Knight and Hannah Penn depart

Knight and Penn became joint managing directors in 2021.

Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Virgin Voyages’ Nathan Rosenberg

Plus, why the real marketing happens after the experience.