News

“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right things about your brand? What’s the best way to transition from SEO to AI Search Expert? 👆 Follow our lead. Register above, get 3 strategies & become the AI search expert your org needs. You aren’t just fighting for clicks anymore; you’re fighting to ensure that when an AI model speaks for your brand, it actually mentions you, […] The post “SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy appeared first on Search Engine Journal.

CeraVe - The New Face of Legs - 27s

Comcast Advertising | Road to 2026: Navigating the new era of political advertising

MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform appeared first on AdExchanger.

C&S launches new private brand

Sol Select features bilingual packaging on its more than 250 offerings.

Grocery shoppers are trading down to lower-priced retailers, report finds

Rather than just seeking cheaper brands, more shoppers are planning to switch retailers entirely, opting for less expensive stores, Alvarez & Marsal found.

Amazon’s latest AI feature allows shoppers to interact with product summaries

“Join the chat” enables real-time questions and answers while listening to AI-generated product summaries.

Ace Hardware releases AI assistant for store staff

Hey ARMA gives associates access to product knowledge, project advice and recommendations.

Target shuffles merchandising leadership with slate of new SVPs

The mass retailer continues to revamp its leadership team as it works to regain product authority.

Captello Launches Intelligent Scanner: Revolutionizing Event Data Capture with a Single Button

The world’s simplest and most powerful event scanner, now with AI-powered enrichment and conversation intelligence capabilities. Captello, a leader in event technology solutions, is proud to introduce its latest breakthrough: the Intelligent Scanner, designed to revolutionize how organizations capture and enrich event data. This groundbreaking scanning solution is designed to streamline event data capture by […]

Genpact and Google Cloud Expand Alliance to Bring Agentic Solutions to the Office of the CFO

Jointly deployed AI agents for enterprise finance move clients from fragmented AI pilots to agentic operations that compound and scale Genpact, an agentic and advanced technology solutions company, announced an expanded alliance with Google Cloud to build and scale agentic AI-led solutions for the Office of the CFO. The expanded alliance brings together Genpact’s deep […]

Smarsh Advances Compliance with AI Technologies That Cut Noise and Expose Risk Earlier

Innovations across Professional Archive, Call Recording and Analytics, and Capture enable financial firms to move from reactive review to proactive, intelligence-driven supervision Smarsh, the global leader in digital communications data and intelligence, announced new AI capabilities designed to reduce compliance noise, accelerate risk detection, and scale supervision. As message volumes surge, channels multiply, and regulatory […]

Nimble CRM Adds Web Chat, Closing the Loop from Website Visitor to Customer Relationship

The Team Relationship CRM now spans capture, engagement, nurture, and close — unified on a single contact record that the whole team can see. Nimble — The Team Relationship CRM for the whole company — today announced the launch of Nimble Web Chat, which enables real-time conversations with website visitors and automatically creates CRM contacts […]

NiCE Advances the Future of AI-First Customer Experience with ServiceNow

By unifying engagement intelligence with enterprise-wide workflows, NiCE and ServiceNow are moving CX from reactive support to proactive resolution NiCE announced the availability of its NiCE ServiceNow joint solution, closing the gap between front-office engagement and back-office execution. Organizations can trigger complex enterprise workflows the moment a customer interaction begins. The NiCE ServiceNow joint solution helps organizations move […]

InMobi Acquires MobileAction, a Leading AI Platform for iOS growth

Acquisition strengthens InMobi Advertising’s global brand and performance offering InMobi, a global technology company powering the future of agentic commerce and advertising, announced the acquisition of MobileAction, an AI-powered platform that helps app developers and marketers maximize visibility and reach new iOS app users. The financial terms of the transaction were not disclosed. Founded in […]

Matthew Hartley Launches Harmonic Wave, a New Platform for AI-Powered Media Experiences

Sarasota-based creator introduces a platform for structured, AI-driven media delivery Creator, musician, and software developer Matthew Hartley announced the launch of Harmonic Wave, a new platform designed to transform how media is delivered and experienced. Built for a new generation of creators and developers, Harmonic Wave moves beyond traditional streaming by enabling content to unfold […]

Sendbird Launches Agent Steward to Bring Full Autonomy and Ownership to AI Customer Experiences

Powered by the Delight.ai platform, new Trust OS 2.0 and Voice 2.0 capabilities enable AI systems to autonomously self-correct and engage customers proactively Sendbird Inc., the AI customer experience company powering conversations for over 300 million people every month, redefined AI accountability with the launch of Agent Steward on its Delight.ai platform. Designed to take full […]

Atento and Cresta Sign Strategic Partnership to Deliver Hybrid Human-AI Customer Experience Solutions

The multi-year, eight-figure agreement delivers market-leading AI Agents reinforcing Atento’s positioning as a leader in Business Transformation Outsourcing (BTO) by integrating cutting-edge technology with its deep consulting, transformation, AI services, and operational expertise. This strategic partnership accelerates both companies’ expansion across the Americas, uniting Cresta’s leadership in the U.S. with Atento’s market leadership in Latin […]

BBC’s Katty Kay and Anthony Scaramucci Are Taking Their ‘The Rest Is Politics: US’ Podcast on Seven-City Tour

Anthony Scaramucci, who had an extremely short-lived tenure as White House director of communications during Trump’s first time in office, and Katty Kay, BBC U.S. special correspondent, are hitting the road for the first North American tour of their “The Rest Is Politics: US” podcast. “The Rest Is Politics: US” live tour will hit seven […]

PBS Teams With Indie Film Producer ITVS for Independent Lens Creator Lab, Inaugural Lineup Revealed (EXCLUSIVE)

Indie film co-producer ITVS and PBS’s “Independent Lens” has revealed the lineup of content creators selected for their inaugural production fund and accelerator program, The Independent Lens Creator Lab. Per PBS and ITVS, the new initiative is a six-month program offering up to $36,000 in production funding, mentorship, and industry support.” Throughout the Creator Lab, […]

Beauty Influencer Golloria George Signs With UTA

Golloria George, a leading beauty and lifestyle digital creator, has signed with UTA for global representation in all areas. UTA said it will work to secure opportunities for her across digital media, brand partnerships and strategic business ventures. Golloria has more than 3.3 million followers on TikTok, over 1.1 million on Instagram and nearly 500,000 […]

MDRN Logic Launches Gaming Division Following Terry Hines & Associates Sale, Debuts With PlayStation-MLB Campaign (EXCLUSIVE)

Marketing agency MDRN Logic has launched a gaming division, Good Luck Have Fun (GLHF), following the company’s recent acquisition by Terry Hines & Associates. Led by CEO Erica Coates, GLHF debuted Thursday with a splashy first project: the PlayStation MLB “Future You” campaign featuring former pro baseball player Austin Schultz and comedian Justice Alexander (a.k.a. […]

Luna Bar strategizes new era with social ads starring Jessica Alba

The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.