News
16,353 articles covering the AdTech ecosystem
Nostalgia sells, but there’s a catch
The subtle ability to be both nostalgic and future-facing will be increasingly important in an AI world.
Agency Brief—Visit California’s shift, marketers struggle to act on data
This week, we’ve got the exclusive on Visit California’s first brand agency change in two decades, plus a look at WFA and Ebiquity’s new report.
The best campaign of June 2026, according to Ad Age readers
Ad Age readers voted for their top creative campaign of June 2026 in a fierce competition.
Ads of the Week: 8 Campaigns That Caught Our Eye, From KFC to Reebok
KFC, Twix, Wendy’s, Reebok, and more are behind the week’s most notable ads.
IAS’s 21st Media Quality Report Shows How Proactive Optimization Turns Media Quality into a Performance Engine
As AI-generated content is rapidly evolving the media ecosystem across digital channels, new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth. Integral Ad Science (IAS), a leading global platform connecting AI-powered media quality to real business outcomes, released its 21st Edition of its Media Quality Report […]
Picsart’s Earn Program Crosses $1M in Creator Earnings Less Than 2 Months Since Launch
Picsart has welcomed over 80,000 creators to the Earn program, removing traditional monetization barriers by rewarding talent and output over follower count Picsart, the AI content creation platform where 100M+ creators worldwide make and monetise video content, announced that participants in its Earn with Picsart program have collectively earned more than $1M for the video content […]
TomorrowZone and Initium SoftWorks Partner to Bring Strategic Clarity to Digital Transformation and AI Initiatives
Initium SoftWorks and TomorrowZone have announced a partnership to help organizations bring greater strategic clarity to digital transformation and AI initiatives. The collaboration combines TomorrowZone’s clarity-first advisory approach with ISW’s expertise in content services, document management, intelligent document processing, integrations, and process automation. Together, the companies aim to help business and technology leaders align on […]
Genpact Partners with Nestlé Business Solutions to Establish New Global Capability Center
Partnership combines Genpact’s process intelligence, domain expertise, and advanced technology solutions to help Nestlé accelerate process transformation. Genpact, an agentic and advanced technology solutions company, announced a partnership with Nestlé Business Solutions (NBS), the global shared services network of Nestlé Group, to establish Nestlé’s new Global Capability Center (GCC) in India. The partnership will combine Genpact’s […]
Bright Creation Marks Seven Years of Supporting Digital Growth for UK Small Businesses
London digital agency celebrates seven years after serving 500+ businesses, launching 200+ websites, and delivering 100+ SEO campaigns. London-based digital agency celebrates seven years of helping more than 500 businesses across 12+ industries with web design, branding, SEO, and digital marketing, while achieving a 95% client retention rate and a 4.4-star Trustpilot rating. Bright Creation […]
Jonah Advances AI Visibility Strategies for Property Websites with the Rollout of its Specialized Schema Architecture
Jonah, the leading provider of premium, fully integrated websites for the multifamily industry, advances AI visibility strategies for property websites with the rollout of its specialized schema architecture. Jonah adopted the Schema.org language as the base for all of its Premium websites. As AI search engines increasingly prioritize and surface information presented with structured data […]
A Leading North American Transportation and Logistics Provider Selects Datamatics to Implement Salesforce CRM
Datamatics, a global Digital Technologies, Operations, and Experiences company, announced that it has been selected by a leading North American transportation and logistics company to implement Salesforce Cloud, enhancing CRM effectiveness and customer experience across its operations. The client manages a high volume of customer interactions across diverse transportation and logistics operations. To strengthen CRM visibility […]
Munif Abdulhadi Launches Official AI and Digital Innovation Platform
Dubai-based AI specialist Munif Abdulhadi launches his official platform showcasing AI, augmented reality, and interactive digital innovation. Munif Abdulhadi Launches Official AI and Digital Innovation Platform Artificial Intelligence Specialist, digital creator, and AR Lens Designer Munif Abdulhadi has announced the launch of his official digital platform, bringing together his professional portfolio, media presence, published work, and […]
DigiTrans Announces DigiTrust Evidence Assistant Is Now Available in ChatGPT
Built using OpenAI’s Apps SDK, DigiTrust helps teams experience customer-safe evidence workflows in ChatGPT using synthetic demo evidence. DigiTrans LLC today announced that DigiTrust Evidence Assistant is now available in ChatGPT. Built using OpenAI’s Apps SDK, DigiTrust Evidence Assistant helps prospects, partners, security reviewers, procurement teams, and customer assurance stakeholders experience evidence workflows directly inside […]
Kyle Eggleston Launches Kyles.tools, Free AI Search Tools for Small Businesses
New suite tracks how ChatGPT, Gemini, Perplexity and Google’s AI answer customer questions about any brand — with guidance built in, not just dashboards Kyle Eggleston, a Chicago-based SEO consultant with more than two decades of experience and founder of Digital Marketing Solutions, LLC, today announced the launch of kyles.tools, a suite of free and affordable AI […]
The Stack: AI Reshapes Media
This week, AI continued to reshape media, advertising and streaming, while major leadership changes and industry deals signalled the next phase of competition across the digital landscape. In today’s MadTech Daily, we cover Netflix expanding its short-form video offering through [...] The post The Stack: AI Reshapes Media appeared first on ExchangeWire.com.
Wrike Introduces Conversational AI Agent Builder Alongside a Series of Platform Updates
Driven by rapid customer adoption, surpassing 5.5 million AI actions, the new intuitive agent builder eliminates technical barriers, making end-to-end automation accessible to every team. Wrike, the trusted work delivery platform for people and AI, has launched its new Conversational AI Agent Builder, developed side-by-side with customers to make end-to-end workflow automation accessible to everyone. […]
AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively
New Thryv SMB survey finds a third are spending more on AI despite a growing skills gap that could turn fast adoption into a liability AI adoption among U.S. small businesses has risen to 66%, up from 55% a year ago, even as 70% of owners admit to needing more training to use the technology […]
tvScientific by Pinterest Launches Certified Measurement Partner Program
INCRMNTAL, Measured, Singular and WorkMagic join as launch partners as advertisers demand clearer proof of Performance TV outcomes tvScientific by Pinterest, the Performance TV advertising platform, announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across […]
Half of Marketers Increased CTV Budgets This Year, But Only 33% Fully Trust Platform-Reported Performance Claims
As CTV gains budget and moves deeper into performance conversations, buyers are asking harder questions about proof, accountability, and business impact Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, released new research showing that CTV is winning a larger share of marketing budgets, but not yet full trust. As streaming […]
Cannes-terview: Why Nespresso Prefers Unfiltered Conversations
What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing. But rather than building its own run clubs, Nespresso has been looking to embed itself in communities where coffee […] The post Cannes-terview: Why Nespresso Prefers Unfiltered Conversations appeared first on AdExchanger.
LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art. The post LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All appeared first on AdExchanger.
The Home Depot sees Hispanic market as a ‘huge growth opportunity’
While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
Mediapalooza is coming. This time it might actually mean something.
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.