News
11,368 articles covering the AdTech ecosystem
ChatGPT Ads to launch in UK
An upcoming expansion of the ongoing pilot will make the ad format available to UK advertisers for the first time.
WPP Media’s Toby Jenner and Ogilvy’s Philip Heimann land new roles
Roles confirmed in an internal memo obtained by Campaign.
Craft Media London appoints first MD
Winner of Wacl Talent Awards and Young Cannes Lions appointed managing director.
Why my agency doesn’t have a strategy department
Experiential isn't just a delivery mechanism for memorable moments. It's the most powerful strategy-feeder a marketer has access to, and almost no-one is using it that way.
How to build a branded microdrama—the CMO playbook from Marc Jacobs, Crocs and more
MCoBeauty, Bilt and Marc Jacobs have all debuted microdramas in the past year, each generating millions of views.
CMO Moves—Nearly half of April’s 49 hires are first-time marketing chiefs
Plus, key appointments at PayPal, e.l.f. Beauty and Chipotle.
TV upfronts week preview—buyers eye outcomes and AI claims
Upfront week highlights evolving measurement, agentic buying tests and social-style streaming features as buyers seek clear outcomes and easier paths to deals.
Agency Brief—X&O sees healthcare opportunity, SeatGeek shifts agencies
This week, we’ve got the exclusive on a sprint agency’s push into healthcare, plus all the details on SeatGeek’s new creative partner.
AI ad of the week: Minnesota Lottery generates one cool gopher
Minnesota Lottery is not the first lottery brand to run an that uses AI-generated creative.
Ad Age crossword puzzle—accounts in review
Agency reviews are on the rise—this week’s puzzle features brands pursuing new partners.
For all its tech, Possible underscores the importance of human judgement
The marketers with the sharpest cultural instincts, and the organizational trust to act on them quickly, are the ones building durable brand equity right now.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Adidas to Canva
Adidas, Jameson, Canva, Liquid Death, and more are behind the week's standout ads.
Experience-First Martech: Designing Campaigns Around Moments, Not Channels
For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media. Each channel had its own objectives, timelines, budgets and performance metrics. Marketing teams planned campaigns in silos, optimizing engagement on individual platforms, rather than creating connected experiences across the customer journey. […]
Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: ‘Human Creativity Must Remain at the Center’
Sony Group Corporation and its PlayStation division have outlined an AI strategy built on the principle that human creativity must anchor every application of the technology, with both companies’ chief executives pointing to proprietary tools and measurable commercial returns already reshaping their respective operations. Speaking at Sony’s corporate strategy and earnings presentation Friday, Sony Group […]
How Can Agencies Build Partnerships That Last?
In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship… Having recently undertaken the MiniMBA in Marketing, the first module was market orientation. The idea [...] The post How Can Agencies Build Partnerships That Last? appeared first on ExchangeWire.com.
The Stack: AI’s Next Phase
This week, AI’s rapid commercial growth collided with mounting regulatory scrutiny, as governments, platforms, and investors raced to shape the next phase of the industry. In today’s MadTech Daily, we cover Meta preparing AI agents to perform tasks for users; [...] The post The Stack: AI’s Next Phase appeared first on ExchangeWire.com.
Roku Delivers Upfront Dinners With A Side Of Full-Funnel
Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku chose intimate client dinners over a formal TV upfront event, taking a page from Paramount's playbook. The post Roku Delivers Upfront Dinners With A Side Of Full-Funnel appeared first on AdExchanger.
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything […]
WTF is a unified ad platform?
Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.
InMobi Goes All In On iOS; Automation, But With Handholding
InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen its Apple Ads chops – is the well-documented trend that the loss of Apple ad IDs shifted spend to Android, which […] The post InMobi Goes All In On iOS; Automation, But With Handholding appeared first on AdExchanger.
The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI
The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. […] The post The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality appeared first on AdExchanger.
Watch the newest commercials from Lowe’s, Lexus, TJ Maxx and more
The WNBA’s A’ja Wilson stars in the latest from Lowe’s.
Why Chasing Vanity Metrics Is Killing Your Social Strategy
Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.