News
16,353 articles covering the AdTech ecosystem
Coolr wins Allwyn's UK influencer account
The appointment follows competitive pitch.
Week in Review: BBC and Channel 4 Discuss a Streaming Tie-Up, MFE Creates a Unified Streaming Platform, and IAB Tech Lab Cleans Up Video Definitions
In this week's Week in Review: the BBC and Channel 4 discuss a streaming deal, MFE combines the streaming technology from its European broadcasters, and IAB Tech Lab proposes a new way to classify video inventory. Top Stories BBC and Channel 4 Discuss Streaming Tie-Up It's over fifteen years since Project Kangaroo, a proposed streaming Read More
Fidji Simo Steps Back From OpenAI AGI Role to Focus on Health
The exec behind OpenAI’s ad push will become a part-time advisor following a prolonged recovery from chronic illness.
5 Things That Hit This Week: Criteo Faces a Takeover Bid While Pacvue and The Trade Desk Win New Deals
Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.
EXCLUSIVE: Zenith Retains Reckitt’s $400M US Media Business Following WPP’s Europe Win
The Publicis Media agency held onto the CPG giant in the US after WPP picked up the European business last fall.
The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency
Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency of record following a competitive review. […]
Who trains tomorrow’s marketers if AI does the work?
As AI takes over entry-level marketing tasks, how do organizations help people develop the judgment needed to be a marketing leaders? The post Who trains tomorrow’s marketers if AI does the work? appeared first on MarTech.
If your martech stack could talk, what would it say?
Good martech tools can't deliver value without ownership, governance, and the operational discipline to keep them working together. The post If your martech stack could talk, what would it say? appeared first on MarTech.
AI adoption hits 90% as CX deployment paths diverge
AI adoption is nearly universal in CX, but organizations are divided on architecture, governance, and building customer trust while proving ROI. The post AI adoption hits 90% as CX deployment paths diverge appeared first on MarTech.
The secret to scaling vibe coding isn’t better prompts
Turn AI-generated code into maintainable software with a prompt log that improves governance and accountability. The post The secret to scaling vibe coding isn’t better prompts appeared first on MarTech.
RiskMail.io Simplifies Email Security With Intelligent Risk Detection
RiskMail.io helps businesses and individuals identify phishing, fraud, and suspicious emails with intelligent risk detection for safer communication. RiskMail.io today announced the launch of its intelligent email risk detection platform, designed to help businesses and individuals identify potentially malicious emails, phishing attempts, and suspicious senders before they become security incidents. Email continues to be one of the […]
TapClicks Introduces Powerful New Analytics Capabilities That Deliver Greater Flexibility and Control
Two of the most requested core analytics enhancements now available worldwide, giving marketers greater flexibility to analyze, manage, and present data. TapClicks, the leading provider of Smart Marketing solutions, today announced the worldwide availability of two major enhancements to its core analytics platform: Pivot Table Widgets and the ability to change a Data Source and […]
PixPix Launches AI Video Editing Feature to Lower E-Commerce Video Production Costs
The new feature helps merchants recreate video styles, replace products, and generate ad-ready product videos for faster creative testing. PixPix, an AI creative tool for e-commerce and content marketing, today announced the launch of its new AI video editing capability, designed to help merchants create product videos faster and at a lower cost. With AI video editing, […]
Free AI Citations Won’t Last. I’ve Watched Google Fence Off A Wide Open Field Before via @sejournal, @gregjarboe
Most enterprise brands are invisible to AI models right now. That gap is closing fast, and the brands moving first will hold the ground. The post Free AI Citations Won’t Last. I’ve Watched Google Fence Off A Wide Open Field Before appeared first on Search Engine Journal.
Watch the newest commercials from Target, Kalshi, eBay and more
Target says, “Find the right things so you can do your thing” in a back-to-school spot.
Gen Z’s Short Attention Span Is a Myth. Here Are 5 Keys To Capturing Their Interest.
Gen Z isn't incapable of paying attention, they're just decisive about what deserves it—especially in today’s over-saturated media environment.
QualityKiosk Accelerates AI Reliability Vision with Strategic Leadership Appointments
QualityKiosk Elevates Chitra Ramaswamy to Executive Director – Innovation and Technology; Names Ravishankar Gopalan as COO and Sairam Vedam as CMO QualityKiosk Technologies announced key leadership appointments and role advancements as it sharpens its focus on AI reliability, agentic engineering, and assurance. As enterprises integrate AI into core business systems, the need for consistency, resilience, […]
ZoomInfo Launches the GTM.AI CLI, Bringing Verified GTM Data to the Command Line
The open-source command-line client gives developers, GTM engineers, and AI agents direct access to ZoomInfo’s verified go-to-market data from any terminal ZoomInfo , the all-in-one AI GTM platform, has released the GTM.AI CLI, a command-line client for its verified go-to-market data. The tool is now generally available. Revenue teams can search and enrich companies and […]
The Agentic Web Is Splitting Into Two Bets: Identity And Capability via @sejournal, @slobodanmanic
For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your site can do. The post The Agentic Web Is Splitting Into Two Bets: Identity And Capability appeared first on Search Engine Journal.
Attekmi Introduces SSP VAST Handling & Validation
Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...] The post Attekmi Introduces SSP VAST Handling & Validation appeared first on ExchangeWire.com.
DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released new research, conducted in partnership with YouGov, examining how consumers perceive AI-generated content and its impact on trust online. The findings reveal a [...] The post DoubleVerify/YouGov Study Finds Fewer Than Half of UK Consumers Can Identify AI-Generated Content Online appeared first on ExchangeWire.com.
Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC
Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific. The collaboration aims to make brand effectiveness measurement a native, integrated capability within omnichannel campaigns. Adzymic powers the [...] The post Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC appeared first on ExchangeWire.com.
Nextdoor & Adsquare Partner to Deliver Independent Footfall Attribution for Advertisers
Nextdoor, the neighbourhood network, today (10th July, 2026) announced its partnership with Adsquare, the real-world data platform for the outcomes era, to bring independent footfall verification to the UK market. One example campaign run on Nextdoor, independently verified by Adsquare, [...] The post Nextdoor & Adsquare Partner to Deliver Independent Footfall Attribution for Advertisers appeared first on ExchangeWire.com.
Inside 2026 ad budgets—commerce and gaming grow as dollars get stricter
Ad Age reporters discuss 2026 ad budgets: resilient overall, shifting toward measurable channels as streaming sports, commerce and gaming gain and linear faces pressure.