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20,179 articles covering the AdTech ecosystem
Old Navy’s new subbrand is a big bet on activewear
The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.
Bandwidth and Salesforce Expand Collaboration to Support The Global Rollout of Salesforce’s Native Contact Center
Extends availability to Europe, Australia and New Zealand initially, powered by Bandwidth’s Communications Cloud and a new Maestro BYOC integration Bandwidth Inc., a leading global enterprise cloud communications company, announced an expansion of its collaboration with Salesforce as the first certified carrier to support the global rollout of Salesforce’s native Contact Center. Following the North […]
Franchising Has a Local Marketing Execution Problem
By every headline number, franchising is having a fine year. The International Franchise Association projects industry output will top $920 billion in 2026, with franchise GDP climbing 1.8% and nearly 13,000 new units opening. On a boardroom slide, that’s a growth story. Walk the sidewalk in front of any given location, and the story looks […] Franchising Has a Local Marketing Execution Problem first appeared on Street Fight.
Magic: The Gathering’s ‘Reality Fracture’ Designers Unveil New ‘What If’ Set Details as Four Cards Debut (EXCLUSIVE)
The world of Magic: The Gathering will break with the upcoming release of new mainline set “Reality Fracture,” something Magic maker Wizards of the Coast says fans have been asking for for a long time. “Doing another ‘what if’ set is a frequent player request, so it was something I’ve been on the lookout to […]
Meta Published 2 Documents About Muse And Only One Mentions Attacks via @sejournal, @slobodanmanic
Meta published two Muse documents on the same day. One never mentions risk, attack, or prompt injection. The other uses them 39 times. The post Meta Published 2 Documents About Muse And Only One Mentions Attacks appeared first on Search Engine Journal.
Thrad Launches Self-Serve DSP Giving Marketers Direct Access to Advertising Inside LLMs
Thrad, the leading advertising platform for AI conversations, today (15th September, 2026) announced the launch of its self-serve platform, enabling marketers to create and launch campaigns inside large language models. The launch gives marketers a direct way to advertise products in [...] The post Thrad Launches Self-Serve DSP Giving Marketers Direct Access to Advertising Inside LLMs appeared first on ExchangeWire.com.
Life360 promotes Crash Detection feature with emotional spot on the Emmys
Director Marcus Ibanez and cinematographer Marcell Rév shot the evocative film on 35mm.
Canela Media’s Hispanic Cultural Cohorts Study: How Culture, Content and Identity Shape Hispanic Brand Connection
Six cultural cohorts reveal how Hispanic audiences express, navigate and live their culture, and how those differences shape content and brand connection.
LA28 Looks to Bring Golden Opportunity to Brands With New Offerings, Massive Viewership
Each day of the Olympics will be like staging seven Super Bowls, according to Janet Evans, chief athlete officer for LA28.
The next martech strategy starts with the operating environment
The people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore. The post The next martech strategy starts with the operating environment appeared first on MarTech.
Salesforce bets CRM experience can give its AI an edge
Koa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions. The post Salesforce bets CRM experience can give its AI an edge appeared first on MarTech.
Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome
Ad tech partners, media-buyers and publishers can now use 'CrUX' to understand how web space is evaluated.
Chrome Has A New Way To Measure Ad Overload On The Web
Ad-cluttered websites are bad for users. Who among hasn’t waited with mounting frustration for a banner-stuffed article to load or an ad-chocked webpage to struggle into view? But “we know it when we see it” isn’t a quantifiable metric. On Tuesday, Chrome added four new metrics to its Chrome User Experience Report (CrUX): ad count, […] The post Chrome Has A New Way To Measure Ad Overload On The Web appeared first on AdExchanger.
Apple TV, Apple Arcade added to iCloud+
iCloud+ subscribers will soon gain access to Apple TV and Apple Arcade as part of their iCloud+ subscription — at no additional cost. iCloud+ with Apple TV and Apple Arcade will roll out to over 100 countries and regions through the end of September. With the introduction of iCloud+ with Apple TV and Apple Arcade, […]
SkyShowtime to be axed?
Reports have emerged that Comcast’s NBC and Paramount Skydance are considering shuttering SkyShowtime, their joint streaming platform that operates in European markets. SkyShowtime’s board of directors are said to have sent a letter to the company’s CEO, Monty Sarhan, this week. According to the letter, which reported by Reuters, the board is considering “strategic options” […]
Spain: Telefónica, DAZN seal €1.65bn LaLiga deal
Telefónica has reached a €1.65 billion agreement with DAZN that will allow its Movistar Plus+ pay-TV platform to continue offering 100 per cent of LaLiga matches in Spain for a further five seasons. The non-exclusive agreement, running from the 2027/28 season to 2031/32, is worth an average €330 million per season, Telefónica has informed Spain’s […]
Wurl launches Content Intelligence Platform
Wurl, a specialist in the streaming TV industry, has announced the launch of its Content Intelligence Platform, a new enrichment enablement solution designed to help demand-side platforms (DSPs) scale advanced targeting across connected TV (CTV). The offering creates a direct connection between streaming content intelligence and programmatic demand, unlocking opportunities for how CTV inventory is […]
Sightly Bolsters UK and Global Teams With Hires From Captify and GumGum
Laura Sanderson has joined the company as Director of Sales, UK Regions, while Paul Lowrey steps in as VP, Global Marketing Strategy & Enablement. The post Sightly Bolsters UK and Global Teams With Hires From Captify and GumGum appeared first on New Digital Age.
UK creator revenue to surpass £1 Billion for the first time
A first-of-its-kind IAB UK study sizes the UK creator partnerships market, forecasting 26% growth to £1.2bn this year… The post UK creator revenue to surpass £1 Billion for the first time appeared first on New Digital Age.
Ai Marketing Pioneers: From moving beyond legacy metrics to unlock real-time relevance
New Digital Age sat down with Thomas Ives, Founder of RAAS LAB, and Christian McAlinden, Programmatic Director at dentsu. Their conversation tackled the industry's deep-seated reliance on legacy metrics, why traditional DSPs fall short on context, and how an innovative programmatic campaign for home improvement giant B&Q delivered 813,000 unique creative variants tailored to real-time consumer intent. The post Ai Marketing Pioneers: From moving beyond legacy metrics to unlock real-time relevance appeared first on New Digital Age.
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
Target names chief marketing and guest experience officer
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
🎁 How to Tap into Q4 Potential
Plus, Redditors, trust and brand strategy: Can they meet in the middle?