Ai Marketing Pioneers: From moving beyond legacy metrics to unlock real-time relevance

New Digital Age sat down with Thomas Ives, Founder of RAAS LAB, and Christian McAlinden, Programmatic Director at dentsu. Their conversation tackled the industry's deep-seated reliance on legacy metrics, why traditional DSPs fall short on context, and how an innovative programmatic campaign for home improvement giant B&Q delivered 813,000 unique creative variants tailored to real-time consumer intent. The post Ai Marketing Pioneers: From moving beyond legacy metrics to unlock real-time relevance appeared first on New Digital Age.

Last updated Sep 15, 2026 by ATDb automated enrichment