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11,368 articles covering the AdTech ecosystem
How video helps you build better AI content with RAG
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content. The post How video helps you build better AI content with RAG appeared first on MarTech.
How to build content your competitors cannot copy
Learn how to turn internal expertise into content that stands out in a sea of AI generated sameness. The post How to build content your competitors cannot copy appeared first on MarTech.
AI use and fatigue growing among consumers
New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence. The post AI use and fatigue growing among consumers appeared first on MarTech.
‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too.
Identity Without Oversight
If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data. The post Identity Without Oversight appeared first on AdExchanger.
PubMatic’s Agentic AI Is Going Beyond Direct Deals
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday. That’s in addition to more than 1,000 direct publisher […] The post PubMatic’s Agentic AI Is Going Beyond Direct Deals appeared first on AdExchanger.
Soralios Launches AVAATR, an AI-Based Digital Cloning Platform for Professional Communication and Automation
Soralios, a leader in intelligent AI and marketing automation, today announced the launch of AVAATR, a revolutionary AI digital cloning platform. Unlike traditional digital clones that merely replicate a user’s likeness, AVAATR is designed to act as a “Better Self”—an optimized, 24/7 version of an individual that manages communications, scales expertise, and enhances professional presence […]
Generative Pulse: Earned Media Consistently Drives AI Citations, Holding at 84%
Third What Is AI Reading? Report Analyzes More Than 25 Million Links; Confirms Consistent Citation Patterns Across ChatGPT, Claude and Gemini Earned media drives 84% of AI citations across ChatGPT, Claude and Gemini This pattern has remained consistent across three reports since July 2025 Paid and advertorial content accounts for just 0.3% of citations Journalism […]
ProWebChat Emerges as a Leading AI-Powered Chat Assistant Redefining Engagement With Advanced AI Integration
Businesses are increasingly turning to ProWebChat not just for AI chat, but for a complete intelligent business engagement platform competitors cannot match ProWebChat, the AI-powered customer engagement platform developed by Ground Zero Intelligence, LLC, is rapidly emerging as the preferred solution for businesses seeking to convert more website traffic, automate customer interaction, and deploy advanced […]
Nintendo Switch 2 Price to Increase to $500 in U.S. as Gaming Console Nears 20 Million Units Sold
Nintendo is hiking the price of its Switch 2 gaming console across territories, with plans to increase the cost to $499.99 in the U.S. beginning Sept. 1. Since the Switch 2’s release on June 5, 2025, the gaming hardware has been priced at $449.99. Nintendo’s $50 increase comes amid the increased memory and storage costs […]
Campaign Trail: Tecate empowers repatriated Mexicans
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
WordPress 7.0 Will Ship Without Real-Time Collaboration via @sejournal, @martinibuster
WordPress delays rollout of real-time collaboration. Co-founder Mullenweg cites WPE lawsuit as a distraction hampering progress. The post WordPress 7.0 Will Ship Without Real-Time Collaboration appeared first on Search Engine Journal.
AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job via @sejournal, @gregjarboe
Track your organic CTR, citation share of voice, and team capability, not the AI company narrative. Here's what the ads aren't saying. The post AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job appeared first on Search Engine Journal.
The Reddit Earnings Story Most Marketers Missed via @sejournal, @brentcsutoras
Ad revenue headlines missed the real story from Reddit's Q1 2026 earnings. The strategic shift for organic marketers runs much deeper than DAU numbers. The post The Reddit Earnings Story Most Marketers Missed appeared first on Search Engine Journal.
Droga5 London hires Juliana Paracencio as executive creative director
Paracencio joins the Accenture Song-owned agency from VML.
Deliveroo launches $117m global media review
The review also includes American brand Doordash, worth $350m in billings, and Wolt, worth $46m.
Kikkoman goes back to the sauce for Tokyo-themed event
Noah created the experience.
The Brain Tumour Charity presents immersive dining experience with Bicep
VCCP Blue created the experience.
Can we talk about whether ad agencies waste time?
Beyond AI and timesheets, there is an opportunity to modernise the way advertising agencies work.
Teads Hires Ex-TikTok Jit Shergill as UK Head of Sales
Teads, the omnichannel outcomes platform, announced today (8th May, 2026) that Jit Shergill has joined the team as head of sales for the UK. Shergill will primarily oversee all the UK agency account teams in London while covering for Lucy [...] The post Teads Hires Ex-TikTok Jit Shergill as UK Head of Sales appeared first on ExchangeWire.com.
KDG Redefines Software Development with AI-Assisted and Agentic Delivery—Prototypes in Weeks, Production in Months
Built to outperform both traditional SDLC and fragile vibe coding with AI-assisted delivery engineered for enterprise operations. KDG, a nationally recognized professional services firm and global systems integrator, today announced the expansion of its AI-assisted and agentic development services—an enterprise-grade delivery model designed to dramatically accelerate software timelines without sacrificing architecture, security, or long-term operability. […]
RingCentral Brings Always-On AI to the Front Lines of Customer Engagement
Expanded AI Receptionist (AIR) capabilities enable cross-channel engagement AI-powered SMS inbox & call queues ensure every customer is answered at all times RingCentral, Inc. (NYSE: RNG), a global leader in AI-powered customer engagement, today announced new capabilities for its AI Receptionist (AIR), an AI agent businesses can deploy in minutes to never miss a call or text. One […]
RingCentral Named Metrigy MetriStar Top Provider for AI-Powered CCaaS and Workforce Engagement Management for 2026
One of only two providers to score best for revenue growth among CCaaS platform users Earns highest overall score in WEM report RingCentral, Inc. (NYSE: RNG), a global leader in AI-powered customer engagement, today announced that its flagship CCaaS product, RingCX™, has earned Metrigy’s 2026 MetriStar Top Provider Award across two recent reports: MetriStar Top Provider Award for […]
Klaviyo Expands Integration with Anthropic to Bring Agentic Marketing Workflows to Claude
Connect Klaviyo’s autonomous B2C CRM with Anthropic’s Claude – helping brands turn customer data into reports, insights, and campaign-ready assets faster. Klaviyo, the autonomous B2C CRM, announced an expanded integration with Anthropic to bring new agentic marketing workflows to Claude. By connecting Klaviyo’s Model Context Protocol (MCP) server more broadly across Claude’s products — including […]