News
20,179 articles covering the AdTech ecosystem
Stephen Root Confirms He Is in ‘GTA 6,’ Where He Plays a Drug Trafficker in the Leonida Keys
It’s official: Character actor Stephen Root has lent his voice to one of the underworld characters in Rockstar Games’ highly anticipated “Grand Theft Auto 6” coming out this fall — although he suspects a lot of fans had already figured that out. “Yeah, you’re gonna see me in there,” Root told the AP in a […]
Omnicom CFO: We'll Have New Biz 'Tailwind' Despite PepsiCo Loss
The firm is doing a detailed analysis of what went wrong with one of its largest clients, said company CFO Phil Angelastro.
AI: Danger Or Opportunity? Gen Z Vs. Gen X+ Intergenerational Debate
Are generations experiencing this technology differently, or are we forcing a simple story onto a far more complicated reality?
Stagwell Names Rutgersson Assembly CEO
The Dentsu veteran succeeds Rick Acampora, who is developing a new corporate trade and barter company at Stagwell called Tradewell Solutions.
Target Names New CMO
Continuing to build its comeback strategy, the retailer hires Mark Weinstein, Hilton's CMO, to fill the vacant role.
Gen Z, Gen Alpha Are A Growing Part of Podcast Audience
Younger listeners are on track to supplant millennials as the largest generational audience for podcasts, Audacy reports in a study titled “The New Rules of Podcast Advertising,” according to Radio Online. The study found that 64% of Gen Z listeners now consume podcasts. And that Gen Z and Gen Alpha will account for 40^ of podcast listeners by 2029. Audacy also states that mid-sized shows outperform celebrity programs in podcast ad efficiency. Mid-sized shows have a 22% lower cost per acquisition, Audacy says, citing Podscribe data.
California Still Ranked As First In Film And TV Production
California accounts for 42% of film and TV production, despite losses in recent years, according to a study by XR Extreme Reach, Deadline reports. New York, the second state, has only 14% of the U.S. market, a decline of 10% since 2019. Texas is third with 6.5% of production and a 16% surge in volume in the past year. Florida, Illinois and Georgia are next. Celebrity payments will total $1.3 billion in 2026, XR states.
Local Now Adds 111 Gray Media Stations To Its Program Roster
Byron Allen’s Local Now has added Gray Media’s 111 local stations to its lineup, The Wrap reports. Local Now offers localized news, sports, weather and other content customized by the user’s device geolocation, and is the largest source of free local news and television coverage in the U.S. “Between our broadcast partner network and our proprietary hyper-local technology, Local Now remains committed to delivering premium, trusted local journalism to every community in America, entirely for free,” Allen says.
EU To Introduce Sweeping Bill To Shield Children From Online Dangers
The European Union on Thursday will propose a ban that will prevent young people under 15 not only from social media, but from video-sharing platforms, AI chatbots and online games, Reuters reports. The measure, the most sweeping yet seen, is the first that will be introduced by President Ursula von der Leyen, and Henna Virkkunen, tech chief of the EU.
'60 Minutes' Comes Back Unchanged In Weiss Era
Expectations that "60 Minutes" would be unrecognizable in its season premiere were not met as the old warhorse news show returned for its 59th season.
U.S. Ad Composite Moves To +10.3% On Winterberry Upgrade
Winterberry's nearly three-point revision is the third comparable forecaster upgrade for 2026 ad spending in the past week, following Madison and Wall and the IAB.
Campaign Highlights Screenshots As A Skill To Fight Social Media Child Sex Harassment
The campaign is anchored by an installation in Helsinki that illustrates the scale of online harassment targeted at children.
Chewy Estimates $50M In Annual Cost Savings From AI
Despite the call for a slowdown of AI development from Anthropic CEO Dario Amodei and other tech CEOs, retailers like Chewy are preparing for an agentic future.
The Possibilian
Terry Young showed us what was possible by organizing the elements of culture in a scientific way. Now he wants to do the same for the science of possibility itself.
The Possibility Gap
The gap -- the distance between what can be imagined and what current systems can deliver -- is the contradiction at the heart of Terry Young's new book, "Possibility Sciences," which is excerpted here.
Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom
The multi-year licensing partnership with BBC Studios brings Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO.
Climate Publisher Heatmap Turned Data Centers Into Triple-Digit Growth
Heatmap, the climate and energy outlet that launched a little over three years ago, is on pace to post triple-digit revenue growth this year as corporate and policymaker interest in […]
Offline by Design: How Pinterest Turned Disconnection Into Earned Media
The intention economy, visual search, and a focus on user wellbeing are shaping digital discovery.
Snap’s Grace Kao on Conversational Marketing and the Future of Brand Engagement
Plus, the role of creativity as AI and other technologies evolve.
How Brands Can Win Attention in a Fragmented World with Papa John’s and Carat
Michael Law and Shivram Vaideeswaran on the ingredients to combine for staying relevant.
Still Old School? TV Ad Measures. Digital Clicks. And What Comes Next.
Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. those ads with the least clicks. What does this mean for traditional TV advertising?
Roblox Eyes Expanded Placements For 'Rewarded' Video Ads
At its Developers Conference this weekend, Roblox teased an expansion of its rewarded video ad format tools that allow creators to place a wider variety of monetizable placements that players can watch for in-game perks.
DSW to test affordable luxury shop-in-shops
The Edit will debut at four existing locations this fall as the company looks to leverage the strength of its brand portfolio to bolster lackluster retail sales.
Dueling Amazon, Target October sales events return
With the holidays right around the corner, both retailers will hold deal days next month on everything from toys to groceries and apparel.