Gen Z, Gen Alpha Are A Growing Part of Podcast Audience

Younger listeners are on track to supplant millennials as the largest generational audience for podcasts, Audacy reports in a study titled “The New Rules of Podcast Advertising,” according to Radio Online. The study found that 64% of Gen Z listeners now consume podcasts. And that Gen Z and Gen Alpha will account for 40^ of podcast listeners by 2029. Audacy also states that mid-sized shows outperform celebrity programs in podcast ad efficiency. Mid-sized shows have a 22% lower cost per acquisition, Audacy says, citing Podscribe data.

Last updated Sep 15, 2026 by ATDb automated enrichment