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Still Old School? TV Ad Measures. Digital Clicks. And What Comes Next.

Still Old School? TV Ad Measures. Digital Clicks. And What Comes Next.

Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. those ads with the least clicks. What does this mean for traditional TV advertising?

Last updated Sep 15, 2026 by ATDb automated enrichment

Source
MediaPost Video Daily
Published
Sep 15, 2026
Topic
Billo
Mentions
1