Conversational AI Technology Transforms Commercial Breaks Into Real-Time, One-to-One Viewer Engagement Across Broadcast and Streaming Content

Brand Engagement Network Inc. (“BEN”), together with Cataneo, announced at IBC2026 its conversational advertising technology, designed to transform traditional commercial breaks into real-time, one-to-one interactions where viewers can engage directly with AI agents embedded within broadcast and streaming content. The technology enables a shift from passive advertising toward interactive engagement, allowing viewers to converse with […]

Last updated Sep 15, 2026 by ATDb automated enrichment