Identity Resolution

LiveRamp continued to assert its position as the connective tissue of the modern data ecosystem, with its acquisitions of Habu and Faktor now fully reflected in its partnership architecture. New integrations with Yahoo and Pinterest Ads extend LiveRamp's reach across both the open web and social inventory, reinforcing its strategy of becoming the identity layer that bridges walled gardens and the programmatic open market. The Agentic Partner Program — a newly clarified initiative that had previously been mislabeled in industry tracking — signals LiveRamp's intent to position itself at the intersection of identity infrastructure and the emerging agentic AI wave, where automated media buying agents will require robust, privacy-safe identity resolution to function effectively.