Performance Marketing

The performance marketing category saw a wave of status clarifications this week that underscore how dramatically the landscape has been reshaped by acquisition and consolidation. Dosh, the cashback and card-linked offers platform, has been confirmed as defunct as of early 2025 following its acquisition, while SiteScout's full rebrand into Basis Technologies is now formally recorded — completing a transition that repositioned a self-serve DSP into a broader media automation platform. These status resolutions matter for the ecosystem's institutional memory: as programmatic infrastructure layers get absorbed, rebranded, or wound down, tracking their lineage helps buyers and sellers understand which capabilities survived and where they now live. Back-to-school season also provided a live performance marketing signal, with Digiday reporting measurable increases in brand spending on TikTok — a platform that continues to punch above its weight in direct-response and retail-adjacent campaigns.