Deals & Moves

CallTrackingMetrics (CTM) released a Reddit Ads integration that sends offline conversion events from CTM to Reddit Ads to connect calls and lead activity to campaign performance.

CallTrackingMetrics (CTM) launched a LinkedIn Ads integration that feeds call, SMS, and offline-conversion data into LinkedIn’s Conversions API to attribute phone calls to LinkedIn campaigns.

Genius Monkey announced a programmatic integration with CallTrackingMetrics (CTM) connecting impression-level programmatic ad data to inbound calls via CTM’s multi-touch attribution model.

Seb Tomich is now at The Athletic.

Megan Brownlow is now at Screen Australia.

Joshua Lowcock is now at Quad.

Tomer Bar Zeev is now at ironSource.

Matt Voda is now at OptiMine.

Arnaud Creput is now at Equativ.

Evan Adlman is now at AMC Networks.

Lukasz Wlodarczyk is now at RTB House.

Vicki Lins is now at CTAM.

Tiffany Xingyu Wang is now at OpenWeb.

Brian Mandelbaum is now at Attain.

Michael Tiffany is now at Fulcra Dynamics Corporation.

Dani Cushion is now at Teads.

Maor Sadra is now at INCRMNTAL.

Dan Larden is now at ISBA.

John Halley is now at Paramount.

Ben Kartzman is now at Mediaocean.

Kinective Media by United Airlines joined Yahoo DSP’s roster of commerce-media partners, letting advertisers activate United’s travel-driven audience signals programmatically.

Reddit signed a data-licensing deal with Google (reported worth ~$60M/year) in February 2024, giving Google access to Reddit’s content API to help train its AI models.

On May 16, 2024, OpenAI and Reddit announced a partnership giving OpenAI access to Reddit’s content via its Data API and making OpenAI a Reddit advertising partner.

Norwegian telecom Telenor acquired ~95% of cross-device identity startup Tapad on Jan 29, 2016 for $360M.