Stephanie Gutnik — Global Chief Strategy Officer at Billups

Billups, a leading out-of-home (OOH) advertising technology and services company, appointed Stephanie Gutnik as its Global Chief Strategy Officer in September 2023. Gutnik brings extensive experience from her tenure at Yahoo, where she held senior leadership roles focused on digital advertising strategy and partnerships. Her appointment signals Billups' intent to accelerate its strategic growth initiatives and deepen its positioning at the intersection of OOH and digital advertising ecosystems. Billups operates as a full-service OOH agency and technology platform, helping brands plan, buy, and measure outdoor advertising campaigns with data-driven precision.

This leadership appointment reflects a broader industry trend of OOH companies recruiting digital advertising executives to bridge the gap between traditional outdoor media and programmatic, data-driven advertising. Gutnik's background at Yahoo — a major player in digital advertising, identity, and audience targeting — brings valuable expertise in areas such as audience data, programmatic buying, and cross-channel measurement, all of which are increasingly critical to OOH's evolution. For Billups, this hire strengthens its competitive positioning against other OOH technology platforms like Lamar, Clear Channel, and Outfront Media, as well as programmatic OOH specialists like Vistar Media and Place Exchange. The move underscores the accelerating convergence of OOH with digital advertising infrastructure, including programmatic DOOH (Digital Out-of-Home), location data, and attribution capabilities.