Deals & Moves

Walmart Connect expanded its retail-media reach beyond its own DSP by partnering with Yahoo DSP (and Magnite) to activate Walmart first-party audiences across offsite CTV inventory.

Omnicom Group completed its all-stock acquisition of Interpublic Group (IPG) on November 26, 2025 — the largest holding-company merger in advertising history, creating the world’s biggest agency group.

Sprinklr acquired the assets of ViralMoment, an AI-powered social-video intelligence company, to add multimodal video/image/audio analysis to its customer-experience-management platform.

Sir Martin Sorrell’s S4S Ventures led Olyzon’s $10 million Series A round (with Eurazeo SE and others) to build an agentic decisioning platform for CTV advertising, announced late May 2026.

Filippo Gramigna is now at Onetag.

Cynthia Gaylor is now at OpenAI.

Matthieu Parmentier is now at France Télévisions.

Brian Stempeck is now at Evertune AI.

Andrew Buckman is now at Publisher Collective.

Michael Rubenstein is now at Firsthand.

Wayne Blodwell is now at Assembly Global.

Jim Spanfeller is now at The Spanfeller Group.

Alistair Goodman is now at Emodo.

Assaf Henkin is now at Jedify.

Eric Hoffert is now at Kargo.

Katie Rigg-Smith is now at Say Robots.

Paul Gubbins is now at Google.

David Day is now at Magnite.

Dave Campanelli is now at Horizon Media.

Jonah Goodhart is now at Mobian.

Joe Zawadzki is now at Aperiam Ventures.

Yannis Dosios is now Vice President, Global Client Solutions at Pinterest.

Choozle launched self-service Amazon DSP access directly within its omnichannel programmatic advertising platform, letting marketers buy Amazon ad inventory without a third-party provider.

CallTrackingMetrics (CTM) released a Google Local Services Ads integration that ties call and lead activity to LSA campaign performance as part of its new ad-platform attribution suite.