Deals & Moves

Supreme Court upholds the law in TikTok Inc. v. Garland. The 2024 US law that barred app stores and hosts from serving TikTok unless its US operations were separated from ByteDance through a qualified divestiture.

Signed into law as division H of Public Law 118-50. The 2024 US law that barred app stores and hosts from serving TikTok unless its US operations were separated from ByteDance through a qualified divestiture.

Obligations for general-purpose AI models apply. The EU's risk-based AI law. It bans some practices, regulates high-risk uses and requires AI-generated content to be marked or disclosed.

The EU AI Act enters into force. The EU's risk-based AI law. It bans some practices, regulates high-risk uses and requires AI-generated content to be marked or disclosed.

The DSA starts to apply to all online platforms in the EU. The EU's rulebook for online platforms. It requires ad labels, limits ads aimed at minors or based on sensitive data, and mandates public ad repositories.

Designated gatekeepers must comply with all DMA obligations. The EU law that sets do’s and don’ts for “gatekeeper” platforms, including limits on using personal data for ads and price transparency for ad buyers.

Virginia Consumer Data Protection Act takes effect. A patchwork of comprehensive state privacy laws that give residents rights over their data, often including an opt-out of targeted advertising.

CPRA amendments take effect. California's privacy law. It lets residents opt out of the sale or sharing of their data, including sharing for cross-context behavioral advertising.

CCPA takes effect. California's privacy law. It lets residents opt out of the sale or sharing of their data, including sharing for cross-context behavioral advertising.

Directive 2009/136/EC amends the ePrivacy Directive, including its cookie-consent rule (Article 5(3)). The EU directive on privacy in electronic communications. Its Article 5(3) is why sites ask consent before storing or reading cookies on a user's device.

GDPR starts to apply across the EU. The EU's data-protection law. It governs how personal data — including the cookie IDs and device IDs ad tech runs on — may be collected and used.

Scope3 rebranded as Apostra, shifting from sustainability measurement to an agentic advertising platform built on the Ad Context Protocol (AdCP).

Prebid.org’s August 2025 update let publishers use different transaction IDs for the same impression; The Trade Desk objected that the change broke compatibility with OpenRTB and later launched OpenAds.

Netflix declined to raise its offer for Warner Bros. Discovery’s studio and streaming business, clearing the way for Paramount Skydance’s revised bid.

Microsoft stopped supporting media buying through its Invest DSP (formerly the Xandr DSP) from February 28, 2026, after announcing the shutdown in May 2025.