Deals & Moves
594 deals & moves in the AdTech ecosystem
Walmart invests in YouTube
FundingRAD Intel acquires AVCommunications Inc.
AcquisitionJun 30, 2026
NBCUniversal and Sky spinoff
spinoffWalmart invests in TikTok
FundingAxel Springer SE acquires The Telegraph
AcquisitionJun 30, 2026
Sky acquires ITV
AcquisitionJul 6, 2026
eBay to acquire Depop
AcquisitioneBay agreed on Feb 18, 2026 to acquire Depop from Etsy for ~$1.2B cash. Pending regulatory review; expected to close ~Q3 2026.
Feb 18, 2026
Walmart acquires Vibe.co
AcquisitionWalmart announced an agreement on June 23, 2026 to acquire self-serve CTV ad platform Vibe.co (reported ~$1.4B, WSJ; terms undisclosed by Walmart). Folds into Walmart Connect; expected to close by end of Walmart FY2027, subject to HSR clearance.
Jun 23, 2026
MoEngage acquires Aampe
AcquisitionJun 24, 2026
Samba acquires Bestever AI
AcquisitionJun 22, 2026
Fabric Social partners with Screwfix
PartnershipServiceNow partners with Cognizant
PartnershipPenske Media acquires Vox Media
AcquisitionJun 18, 2026
Penske Media spins off PMX Division
spinoffJun 18, 2026
YouTube
PartnershipAgentic Resource Discovery
PartnershipSiriusXM partners with School of Greatness
PartnershipScorpion acquires 1SEO Digital Agency
AcquisitionJun 18, 2026
Perion
rebrandZeta Global partners with agencies
PartnershipOmnicom retires DDB, FCB & MullenLowe; consolidates creative into BBDO/TBWA/McCann
restructuringFollowing the Interpublic acquisition (closed Nov 2025), Omnicom retired the DDB, FCB and MullenLowe agency brands over H1 2026, consolidating its global creative business into three networks — BBDO, TBWA and McCann — and cutting ~4,000 jobs. DDB and MullenLowe folded into TBWA; FCB (founded 1873) was absorbed by BBDO.
Jan 1, 2026