Deals & Moves
514 deals & moves in the AdTech ecosystem
Optimizely
PartnershipFox Corporation to acquire Roku for $22 billion
AcquisitionFox Corporation announced a definitive agreement on June 15, 2026 to acquire connected-TV platform Roku for ~$22B EV ($160/share, cash-and-stock). Expected to close in 1H 2027, subject to Roku stockholder + regulatory approval.
TVision
PartnershipM&C Saatchi Group UK partners with DfE
PartnershipPublicis and The Trade Desk settle dispute
PartnershipPublicis and The Trade Desk issued a joint statement indicating they are 'moving forward' following discussions and negotiations to resolve their dispute over ad tech fees.
Critical Mass merger with Rapp
mergerMRM shutdown
ShutdownRaptive acquires AlchemyAI
AcquisitionAmazon DSP partners with Adelaide
PartnershipBending Spoons IPO
IPOHavas acquires Archrival
AcquisitionKNB Communications
rebrandOpenAI ChatGPT Ads partners with LiveRamp for conversion measurement
PartnershipOpenAI has partnered with LiveRamp to integrate LiveRamp's Conversions API (CAPI) Hub into ChatGPT's advertising platform. This enables ChatGPT advertisers to measure whether their ads drove in-store purchases.
CallRail partners with ChatGPT
PartnershipKesselsKramer shutdown
ShutdownDoubleVerify partners with YouTube
PartnershipIntegral Ad Science partners with YouTube
PartnershipUplynk partners with TAG Video Systems
PartnershipAccenture Song acquires Whalar
AcquisitionWPP launches HEX studio
LaunchWPP launched HEX, an AI-driven creative production studio + R&D lab + consultancy within WPP Production, staffed by ~50 Gen-Z creative technologists.
Best Buy partners with Meta
PartnershipMile Marker acquires Lift
AcquisitionLiftoff Mobile IPO
IPOGannett Rebrands to USA TODAY Co.
rebrandCompany rebranding, new corporate name, and ticker symbol embrace the legacy and future of the Company as a trusted national media organization