Uplynk partners with TAG Video Systems

Uplynk, a cloud-based video streaming and monetization platform owned by Edgio, has announced a strategic partnership with TAG Video Systems, a provider of IP media monitoring and quality control solutions. The partnership integrates TAG's Cerebrum media monitoring platform with Uplynk's streaming infrastructure, enabling broadcasters, OTT providers, and streaming operators to gain real-time visibility into streaming performance, quality of service (QoS), and quality of experience (QoE) metrics. This collaboration aims to bridge the gap between content delivery and measurable accountability in live and on-demand streaming workflows.

This partnership addresses a growing demand in the CTV and streaming ecosystem for end-to-end transparency and accountability in video delivery — a concern that directly intersects with AdTech as ad-supported streaming (AVOD/FAST) requires reliable delivery metrics to validate ad impressions and viewer engagement. By combining Uplynk's monetization and streaming capabilities with TAG's monitoring intelligence, operators can better detect delivery failures, buffering events, and signal integrity issues that directly affect ad fill rates and CPMs. This positions both companies competitively against larger integrated platforms like Harmonic and Bitmovin that offer similar monitoring-adjacent capabilities, and aligns with broader industry trends around streaming accountability, SSAI verification, and CTV ad measurement standards.