AOL acquires Adap.tv for $405M

Acquisition

August 7, 2013Verified

Last updated May 22, 2026 by system_s283a_audit

Overview

AOL acquired video-ad platform Adap.tv for ~$405 million ($331M cash + $82.5M AOL stock; ~$413.8M net of cash acquired). Announced August 7 2013; closed September 5 2013. Deal anchored AOL's programmatic video stack ahead of the Verizon acquisition.

Deal Terms

Deal structure: Cash and stock