Companies
3,613 companies in the AdTech ecosystem
Figma
Design Tools & Creative Software
Figma is a cloud-based design and collaboration platform that enables teams to create, prototype, and collaborate on digital product designs in real-time.
FigPii
Conversion Rate Optimization / Marketing Technology
FigPii is a comprehensive conversion rate optimization (CRO) platform designed to help businesses understand user behavior and improve website performance. It provides a suite of tools including A/B testing, heatmaps, session recordings, and surveys to identify and resolve conversion bottlenecks.
Figure 1
Healthcare Technology
Figure 1 is a medical knowledge-sharing platform and network for healthcare professionals, not an AdTech company.
Fiksu
AcquiredMobile Advertising / App Marketing
Fiksu was a pioneering mobile app marketing platform that helped brands and developers acquire high-value app users at scale through data-driven optimization.
Filecamp
Filecamp is a cloud-based Digital Asset Management (DAM) solution that helps businesses organize, store, and share their digital files securely. It provides a centralized platform for marketing teams, agencies, and companies to manage brand assets, collaborate on projects, and distribute content efficiently.
Filecoin
Filecoin is a decentralized storage network designed to store humanity's most important information. It operates as a peer-to-peer network allowing anyone to rent out their unused storage space, creating a global, verifiable marketplace for data storage built on blockchain technology.
Filestack
Developer Tools / Content Infrastructure
Filestack is a powerful file uploading and transformation API platform that enables developers to integrate seamless file handling, storage, and delivery into their applications.
Findaway
RebrandedAudio Content Distribution & Publishing Technology
Findaway was a digital audio distribution and technology platform that rebranded to Spotify for Authors after being acquired by Spotify in 2022.
Finecast
CTV / Addressable TV
Finecast is WPP Media's CTV / addressable TV trading desk — launched 2017 by GroupM. Aggregates linear + addressable + connected TV inventory across publishers for cross-platform buying. Now part of WPP Media (post-2025 GroupM rebrand).
Finovate
Financial Technology Events & Media
Finovate is a conference and events company that produces demo-focused events showcasing innovation in financial services and fintech.
Finsbury Glover Hering
Strategic Communications & Public Relations
Finsbury Glover Hering is a global strategic communications and public relations consultancy advising corporations, institutions, and individuals on high-stakes communications challenges.
Finteza
Web Analytics & Marketing Technology
Finteza is a comprehensive web analytics and conversion optimization platform that positions itself as an intelligent alternative to mainstream analytics solutions in the digital marketing technology landscape. The company has carved out a distinctive niche by specializing in traffic quality assessment and sophisticated bot detection capabilities, addressing the critical challenge of data accuracy and metric integrity that affects digital marketers globally. By enabling businesses to effectiv...
Firebase Analytics
RebrandedMobile Analytics & Measurement
Google's free mobile and web analytics platform built into Firebase, offering unlimited event tracking and deep integration with Google Ads and the broader Google ecosystem.
Firebolt
Data Infrastructure/Analytics
Firebolt is a cloud data warehouse company built for extreme speed and efficiency, optimized for analytics workloads at scale.
FireDrum Email Marketing
Email Marketing
FireDrum Email Marketing provides a comprehensive platform for businesses to create, send, and track effective email campaigns. Established in 2001, they offer a user-friendly interface, robust features, and dedicated support to help clients maximize their email marketing ROI.
FireEye
RebrandedCybersecurity & Threat Intelligence
FireEye was a publicly traded cybersecurity company specializing in threat intelligence and incident response (founded 2004, acquired Mandiant 2014 for $1B). In June 2021, FireEye sold its products business to Symphony Technology Group (which became Trellix). The remaining threat-intel and consulting business (the original Mandiant unit) renamed itself Mandiant in October 2021. Mandiant was then acquired by Google for $5.4B in September 2022 and now operates as part of Google Cloud Security. FireEye as a standalone brand is retired.
Firefly
Digital Out-of-Home (DOOH) Advertising
Firefly is a rideshare advertising platform that transforms vehicles into mobile billboards using digital rooftop displays.
Firework
Video Commerce / Shoppable Media
Firework is a shoppable video and live commerce platform that enables brands and retailers to embed interactive, TikTok-style video experiences directly on their own websites and apps.
FirstPromoter
Affiliate Marketing and Partner Management
FirstPromoter is an affiliate and referral tracking software designed for SaaS companies and online businesses. It enables businesses to launch, manage, and track their affiliate, referral, and influencer programs, automating payouts and providing detailed performance analytics to optimize growth.
Fishtown Analytics
RebrandedData Analytics / Analytics Engineering
Fishtown Analytics, now rebranded as dbt Labs, pioneered the dbt (data build tool) framework that transformed how data analysts and engineers write, test, and document SQL-based data transformations.
Five9
Customer Experience Technology / Contact Center Software
Five9 is a leading cloud contact center software provider delivering AI-powered customer experience solutions for enterprise and mid-market organizations.
Fiverr
Freelance Marketplace / Creative Services Platform
Fiverr is a global online marketplace that connects businesses with freelance talent offering digital services in various categories like graphic design, writing, and programming. It operates on a gig-based model, enabling users to buy and sell services, often referred to as "Gigs," starting at competitive price points.
Fivetran
Data Infrastructure / MarTech Infrastructure
Fivetran is a data integration platform that automates the movement of data from various sources into a customer's data warehouse or cloud data platform. It aims to simplify and accelerate data integration, eliminating manual processes and ensuring data reliability. The platform offers pre-built connectors to numerous applications and databases, making it easy to connect to a wide array of data sources.
Fjord
Service Design & Innovation Consultancy
Service-design consultancy acquired by Accenture in 2013; 2,000+ designers across 36 global studios at peak. Folded under Accenture Song in 2022 rebrand but persists as a sub-brand ("Fjord, part of Accenture Song"). Notable for design-led innovation work with major enterprises.