Skip to content

Companies

3,613 companies in the AdTech ecosystem

F

Facebook Marketplace

Social Commerce and Classified Advertising

Facebook's peer-to-peer marketplace platform enabling users to buy, sell, and discover items locally within their communities, integrated with Facebook's advertising ecosystem.

Social Media ManagementMarketplace TechnologyMenlo Park, California
Facebook Video

Facebook Video

Defunct

Social Media Advertising / Video Advertising

Facebook Video Ads was Meta's native video advertising solution embedded within the Facebook platform, enabling brands to reach billions of users through in-feed, in-stream, and Stories video formats.

Attribution & AnalyticsDemand Side Platform (DSP)Menlo Park, California
F

FaceFirst

Biometric Recognition / Security Technology

FaceFirst provides facial recognition technology for security, loss prevention, and customer identification in retail and other physical environments.

Verification & MeasurementCamarillo, California
Factual

Factual

Acquired

Location Data & Audience Targeting

Factual was a leading location data platform that provided accurate, comprehensive place and audience data to power mobile advertising and analytics — acquired by Foursquare in 2020.

Data & AnalyticsAttribution & AnalyticsLos Angeles, California
Faire

Faire

B2B E-commerce/Marketplace (not traditional AdTech)

Faire is an online wholesale marketplace that connects independent retailers with emerging and established brands. It provides a platform for small businesses to discover and purchase unique products, while also offering tools and resources for brands to manage their wholesale operations and reach new buyers. The company aims to empower entrepreneurs by simplifying the wholesale buying and selling process.

Commerce TechnologyMarketplace TechnologySan Francisco, California
F

Faktor

Data-Driven Marketing Services

A subsidiary of Publicis Groupe that provides data-driven marketing and advertising solutions, specializing in customer intelligence and personalized marketing campaigns.

Data & AnalyticsAI-Powered PlatformOslo, State/Province
Falcon.io

Falcon.io

Rebranded

Social Media Management & Marketing Technology

Falcon.io was a unified social media management platform that merged listening, publishing, advertising, and analytics into a single tool — acquired by Brandwatch in 2021 and later rebranded under the Cision portfolio.

Customer Data PlatformSocial Media ManagementCopenhagen, Capital Region
Fandango Media

Fandango Media

Entertainment Media & Audience Targeting

Movie ticketing and entertainment platform; parent of Rotten Tomatoes, Movieclips, FandangoNOW. Versant Media Group subsidiary post-January 2026 spinoff. AdTech relevance: movie-theater audience targeting, FandangoNOW transactional video.

Video Advertising PlatformLos Angeles, California
Fanpage Karma

Fanpage Karma

Social Media Analytics

Fanpage Karma is a comprehensive social media analytics and monitoring tool designed for businesses and agencies. It enables users to track, analyze, and optimize their social media performance across various platforms, providing insights into their own profiles and competitors. The platform supports data-driven decision-making through detailed reporting and benchmarking features.

Social Media ManagementMarketing AnalyticsBerlin, Berlin
Faraday

Faraday

Faraday is a predictive analytics platform that empowers brands to understand and predict customer behavior, enabling more effective marketing, sales, and product strategies. It leverages AI and machine learning to generate actionable customer insights and build high-value audience segments.

Data & AnalyticsMarketing Analytics
Fastly

Fastly

Cloud Infrastructure & CDN Services

Fastly is a leading edge cloud platform provider specializing in content delivery network (CDN) services and edge computing infrastructure solutions. The company operates a globally distributed network designed to accelerate and secure content delivery, applications, and APIs for digital businesses. Fastly's platform enables developers and enterprises to deliver fast, secure, and scalable digital experiences by processing data and content closer to end users at the network edge. The company ...

Marketing TechnologySan Francisco, California, USA
Fastly Image Optimizer

Fastly Image Optimizer

Content Delivery and Optimization

Fastly's Image Optimizer is an edge-based image optimization service that automatically transforms and delivers images in optimal formats, sizes, and quality for different devices and browsers.

Creative PlatformMarketing TechnologySan Francisco, California
Fathom Analytics

Fathom Analytics

Web Analytics

Fathom Analytics is a privacy-first website analytics platform that provides businesses with essential website metrics without compromising visitor privacy. Founded as an alternative to traditional analytics platforms that collect extensive user data, Fathom emphasizes simplicity, transparency, and compliance with global privacy regulations including GDPR and CCPA. The platform offers a streamlined approach to understanding website traffic, focusing on actionable insights rather than overwhel...

Data & AnalyticsPrivacy TechnologyVictoria, British Columbia
F

FCB

Advertising Agency / Integrated Marketing Communications

FCB (Foote, Cone & Belding) is one of the world's largest and most storied global advertising agency networks, known for iconic creative campaigns and integrated marketing services.

Data & AnalyticsMarketing PlatformNew York, New York
F

FCB Health

Healthcare Advertising & Marketing

FCB Health is a leading healthcare advertising agency specializing in pharmaceutical, biotech, and wellness marketing, combining creative excellence with deep medical and scientific expertise.

Vertical Marketing PlatformMarketing AgencyNew York, NY
F

FCB Health Network

Healthcare Advertising & Marketing

FCB Health Network is one of the largest healthcare advertising agency networks in the world, specializing in pharmaceutical, biotech, and wellness marketing across the full product lifecycle.

Marketing AgencyNew York, NY
Feedier

Feedier

Customer Experience Management / Feedback & Survey Software

Feedier is a customer experience management platform that fundamentally reimagines feedback collection by combating survey fatigue through innovative gamification mechanics and reward-based incentive systems. The company transforms conventional survey experiences into engaging, interactive encounters that capture authentic customer sentiment while achieving significantly higher response and completion rates than traditional survey tools. By integrating sophisticated analytics capabilities wit...

Data & AnalyticsCustomer Engagement
Feedonomics

Feedonomics

Acquired

Product Feed Management / eCommerce Advertising

Feedonomics is a leading product feed management platform that optimizes and syndicates product data across hundreds of advertising channels, marketplaces, and shopping destinations — now operating as a subsidiary of BigCommerce.

Commerce TechnologyMarketing TechnologyWoodland Hills, California
Feedvisor

Feedvisor

Acquired

Retail Media & Marketplace Optimization

Feedvisor is an AI-powered optimization and intelligence platform for large sellers and brands on Amazon and other marketplaces, offering algorithmic repricing, advertising optimization, and business intelligence.

AI-Powered PlatformRetail Media PlatformNew York, New York
Feefo

Feefo

Feefo is a leading customer reviews and ratings platform that helps businesses collect genuine feedback from their customers. It provides tools to gather product and service reviews, build trust, and gain valuable insights to improve customer experience and online reputation.

Marketing PlatformCustomer Engagement
F

Fetch Rewards

Retail Media / Shopper Marketing

A mobile rewards app that allows consumers to earn points by scanning grocery receipts and purchasing partner brands, connecting CPG brands with shoppers through purchase-based incentives.

Retail Media PlatformCustomer AcquisitionMadison, Wisconsin
F

Fetchback

Acquired

Retargeting/Remarketing

Fetchback was a retargeting technology provider that helped advertisers re-engage website visitors through display advertising across the web.

Demand Side Platform (DSP)E-commerce MarketingNew York, New York
Fiddler

Fiddler

Fiddler AI is a leading Model Performance Management (MPM) and Explainable AI (XAI) platform. It helps enterprises monitor, explain, and analyze their AI models in production, ensuring transparency, fairness, and optimal performance. The platform empowers data science and MLOps teams to build trust and achieve responsible AI.

Data & AnalyticsVerification Platform
F

Figg

Creative Management Platform

Figg is a creative management platform that enables advertisers to build, test, and optimize digital ad creative at scale across multiple channels.

Creative Management PlatformCreative PlatformNew York, New York