Companies

Digital Envoy — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Digital Garage is a Japanese internet and technology holding company that invests in and develops digital marketing, data, and fintech businesses across Japan and globally.

Digital Media Solutions (DMS) is a performance-driven digital advertising company specializing in customer acquisition, data analytics, and media buying across multiple verticals.

Digital Turbine is a leading mobile growth platform that specializes in end-to-end solutions for mobile application discovery, user acquisition, and monetization. As the parent company of prominent advertising technology subsidiaries including Fyber, AdColony, and Appreciate, Digital Turbine operates a comprehensive ecosystem that connects mobile carriers, original equipment manufacturers (OEMs), app developers, and advertisers. The company's platform leverages on-device technology to deliver...

DigitalInnovations LLC is an advertising technology platform provider that specializes in programmatic advertising solutions, serving as a critical bridge between demand-side advertisers and supply-side publishers in the digital advertising ecosystem. The company's core offering combines advanced real-time bidding (RTB) infrastructure with machine learning-driven audience targeting capabilities, enabling brands to optimize digital advertising campaigns and maximize return on ad spend. Their c...

Digitas is a global marketing and technology agency that combines data, creativity, and technology to deliver connected brand experiences across digital and traditional channels.

DigiTrust was an IAB Tech Lab initiative that provided a standardized, privacy-focused user identity solution for digital advertising, aiming to reduce reliance on third-party cookies.

Direct Digital Holdings is a Houston-based ad-tech holding company (Nasdaq: DRCT, IPO Feb 2022). It operates Colossus SSP, its sell-side platform serving general-market and multicultural publishers, alongside the Orange142 buy-side arm.

AI Mode shopping ad format announced February 11, 2026. Tailored shopping-offer format for ready-to-buy users. 75M DAU on AI Mode at launch.

Directive is a performance marketing agency specializing in customer generation for B2B SaaS and enterprise technology companies.

Directus is an open-source data platform that provides a headless CMS and API for any SQL database. It enables developers to manage content and data with a flexible, extensible, and self-hosted solution, empowering them to build custom applications faster.

Discord is a popular voice, video, and text communication platform primarily used by gamers and online communities. It offers features like voice and text channels, server management, and bot integration.

DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.

Flagship Discovery cable TV network under Warner Bros. Discovery. Documentary, reality, science programming. Notable: Shark Week, Naked and Afraid.

Discovery+ is a direct-to-consumer streaming service offering lifestyle and reality content from Discovery's portfolio of brands including HGTV, Food Network, and TLC.

DISH Media is the advertising sales division of DISH Network, offering targeted TV advertising solutions across linear and addressable TV inventory.

Disney's premium advertising sales division offering brands access to Disney's vast portfolio of streaming, linear TV, and digital properties with advanced audience targeting capabilities.

Disney's proprietary first-party data platform spanning 110M+ US households, fueling its data clean room. Match rates 60-80% typical, 92%+ for OMG / Dentsu integrations via Merkury. Launched 2021; expanded globally (LATAM, EMEA) starting June 2024 ahead of ad-supported Disney+ international rollout. Powers DRAX, Magic Words, and Disney Campaign Manager targeting. Interoperates with AWS + Google Cloud (Jan 2024 expansion) + Snowflake.

Self-serve advertising platform for streaming TV inventory across Hulu, Disney+, and ESPN+. Rebranded from Hulu Ad Manager in early 2024. Low minimum spend ($500), ZIP/DMA + interest segment targeting. As of 2024, 4,200+ brands and 1,000+ agencies onboarded since 2021 launch; 85% are new Disney advertising customers (heavily SMB / hyperlocal).

Cross-platform ad-buying program that unifies Hulu + Disney digital video inventory (incl. ABC, ESPN streams) into single deals; guarantees target-audience reach + completed-view billing. Launched January 2020; integrates with InnovidXP for measurement.

Disney's in-house SSP launched March 2021 (announced first Disney Tech Showcase Feb 23 2021). Hosts internal auctions across all programmatic endpoints, automating direct-sold + programmatic competition. DRAX has driven 70% increase in Disney biddable transactions, runs 8,000+ video ad campaigns. Magnite is primary sell-side partner aggregating ~30 DSPs. DRAX Direct (March 2024) provides direct-pipe integration with TTD and Google DV360 unifying Hulu+Disney+ inventory.

ML-powered lookalike-audience engine within Disney's clean room ecosystem; powers sequential-messaging campaigns, expanding reach without breaking frequency caps. Announced CES 2025 alongside Magic Words updates.

Disney's streaming infrastructure subsidiary — formerly BAMTech (acquired from MLB 2017). Renamed Disney Streaming Services 2018, then simplified to "Disney Streaming" 2021. Powers Disney+, Hulu, ESPN+ infrastructure.