Companies

Clear Channel Outdoor is a leading global out-of-home (OOH) advertising company operating billboards, street furniture, and transit displays across multiple continents.

Iconic creative network ("Doyle Dane Bernbach") — one of the original Mad Men shops. Founded 1949 in New York. DDB was retired as a brand on Dec 1, 2025 by Omnicom post-IPG merger; clients and talent absorbed into TBWA Worldwide as part of the Q1 2026 consolidation that left BBDO, McCann, and TBWA as Omnicom's three creative pillars.

DigiTrust was an IAB Tech Lab initiative that provided a standardized, privacy-focused user identity solution for digital advertising, aiming to reduce reliance on third-party cookies.

DoorDash is a leading on-demand food delivery platform that connects customers with local and national restaurants. The company's platform allows users to order food for delivery or pickup from a wide selection of restaurants in their local area.

Forensiq was a leading ad fraud detection platform that used machine learning to identify invalid traffic and protect advertisers, publishers, and ad networks before being acquired by Impact in 2016.

JWP Connatix is the merged entity formed October 9, 2024 from JW Player + Connatix. CEO Dave Otten (ex-JW Player CEO); David Kashak (ex-Connatix CEO) is Chairman. HQ NYC, with offices in London, Cluj-Napoca, Eindhoven, Skopje, Tel Aviv. Powers 2,000+ media companies, 30B+ monthly video plays. Domain: jwpconnatix.com. Provides video infrastructure + advertising platform combining JW Player's video platform with Connatix's CTV/native video supply.

Microsoft's cloud-based suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications that includes marketing automation and customer insights capabilities.

Midroll is a podcast advertising network and ad-rep firm. E.W. Scripps bought it in 2015 and sold it to SiriusXM with Stitcher on October 19, 2020; in May 2021 SiriusXM merged Stitcher's ad sales into SXM Media (now SiriusXM Media).

Onavo was a mobile analytics + VPN company acquired by Facebook October 2013 (~$120M). Onavo Protect VPN gave Facebook competitive intelligence on user behavior across other apps — used to inform acquisition strategy (notably WhatsApp). Apple removed Onavo from the App Store August 2018 for violating data-collection policies. Facebook shut down Onavo entirely February 21, 2019 amid privacy backlash and FTC scrutiny.

Perion Network is a global advertising technology company offering solutions across search advertising, social media, CTV, and display through its suite of products including CTRL Media, Undertone, and CodeFuel. The company specializes in high-impact advertising formats and performance-driven campaigns for brands and agencies. Perion is publicly traded and serves thousands of advertisers worldwide.

Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consumer behavior.

SparkPost is a leading cloud email delivery service and API platform, now part of MessageBird, that helps businesses send transactional and marketing emails at scale with high deliverability.

The Kroger Co. is one of the largest U.S. grocery retailers (founded 1883, Cincinnati). Its retail media network, Kroger Precision Marketing, is powered by data-science subsidiary 84.51° and loyalty-card data from ~60M households.

Sydney-based creative agency, Australia's most-awarded indie at acquisition (2017). Brand retired in 2022 Song rebrand. Sources: The Drum acquisitions list + Campaign Asia rebrand coverage.

TV attribution and measurement platform that tracks and measures the performance of television advertising campaigns across linear and digital channels.

Social media marketing platform acquired by Oracle in May 2012 for $300M. Provided publishing, monitoring, and analytics for brand social channels. Integrated into Oracle Marketing Cloud / Oracle Social Cloud. Brand retired as Oracle consolidated social marketing under broader CX Cloud branding.

Enterprise work management platform that helps organizations manage projects, workflows, and collaboration at scale, now part of Adobe's Experience Cloud.

Apptimize was a mobile A/B testing and feature management platform that helped product teams optimize app experiences across iOS, Android, and web — acquired by Airship in 2019.

Assembly Industries was an Advent International-backed e-commerce software platform that consolidated Helium 10, Refersion, and Pacvue under one roof before rebranding entirely as Pacvue in 2023.

Bird (formerly MessageBird) is an Amsterdam-based omnichannel communications platform, providing SMS, voice, video, email, and chat APIs to businesses globally. The company rebranded from MessageBird to Bird in 2023. Bird operates a global infrastructure for customer-engagement messaging and has acquired several adjacent companies including Hull (CDP) and 24sessions (video).

Brainshark is a sales readiness and enablement platform that helps organizations onboard, train, and coach sales teams through video-based content and AI-powered coaching tools.

CBS Sports is a leading sports media division of Skydance, offering live sports broadcasting, digital streaming, and advertising solutions across multiple platforms.

Coveo — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Iconic creative advertising agency known for groundbreaking campaigns for Burger King, MINI Cooper, and other major brands, now operating as part of Stagwell Inc. (MDC Partners merged into Stagwell in 2021; the agency rebranded to "Crispin" in 2024).