Companies

4C Insights was a social and TV advertising data, measurement and media-activation company. Mediaocean agreed to acquire it on July 13, 2020; its Scope product became part of Flashtalking, now Innovid by Mediaocean. It is unrelated to Scope3.

Adyoulike is a leading native advertising platform that connects publishers and advertisers through AI-powered, contextually relevant ad placements at scale.

CrowdTangle was a social media analytics tool acquired by Facebook November 2016 — provided journalists, researchers, and brands with monitoring tools for tracking content engagement across Facebook, Instagram, Reddit, and other platforms. Critical research tool for studying election misinformation, misleading content spread, and platform behavior. Shut down by Meta August 14, 2024 (~6 months after announcement) — controversial decision criticized by researchers and journalists.

Dentsu Digital is a Tokyo-based digital marketing company founded on 1 July 2016 by Dentsu to handle digital advertising, data and marketing transformation in Japan. It is 75% owned by Dentsu Group Inc. and 25% by Septeni Holdings, sits within dentsu Japan, and absorbed dentsu health Japan and Dentsu Science Jam on 1 January 2026.

Drift is a conversational marketing and sales platform that uses AI-powered chatbots and live chat to engage website visitors in real time, accelerating pipeline generation for B2B companies.

Geometry Global was WPP's global brand activation and shopper marketing network, specializing in commerce, experiential, and promotional marketing across 56 countries.

Hanapin Marketing was a paid media and PPC agency in Bloomington, Indiana, known for the PPC Hero blog. It became part of Brainlabs in February 2020.

Informatica is a leading provider of enterprise cloud data management solutions, offering a comprehensive suite of products and services to help organizations unlock the value of their data.

London-born global creative-and-experience network valued at £80M when Cheil took an initial stake in 2014 with options to reach 100%. Operates across multiple continents focusing on participation-brand strategy, experiential, and content. Remains under Cheil ownership as of available reporting (the rumored 2024 divestiture is not corroborated in primary sources). Sources: Ad Age + Campaign UK.

MediaBank was a leading media management and financial software provider for advertisers and agencies that merged with Donovan Data Systems in 2012 to form Mediaocean.

Machine-learning company acquired by Index Exchange June 8 2022 — IX's first acquisition. Tech integrated into IX bidding optimization.

Sensor Tower is a leading mobile intelligence and market data platform providing app store analytics, advertising insights, and competitive intelligence for the mobile ecosystem.

Stitcher was a podcast streaming platform and network that provided on-demand audio content and podcast advertising solutions before being shut down in 2023.

Target Corporation is an American big-box general-merchandise retailer (founded 1902; renamed Target Corporation 2000; NYSE: TGT). It owns Roundel, its in-house retail media network (2016, rebranded Roundel 2019), and Shipt, the same-day delivery subsidiary acquired 2017.

Fox digital-businesses umbrella created 2023 (includes Tubi + Credible Labs + other Fox digital assets). Paul Cheesbrough heads it.

Globally recognized social-first creative agency founded 2008 in London, with offices in 19+ countries spanning London, New York, Paris, Berlin, Milan, Madrid, Sydney, Singapore, Tokyo, Toronto, and São Paulo. Acquired by BlueFocus in 2013 and divested to Plus Company in May 2021 as part of the BlueFocus Western portfolio sale. Known for the annual Digital 2024 / Digital 20XX global social-media report series. Sources: Plus Company + Adweek + Wikipedia.

Wunderkind is a performance-driven marketing technology platform that specializes in identity resolution and personalized engagement solutions for the ecommerce sector. The company addresses one of digital commerce's most pressing challenges: converting anonymous website traffic into identifiable, revenue-generating customers. Through proprietary identity technology and sophisticated machine learning algorithms, Wunderkind can recognize and identify up to 40% or more of anonymous website visi...

ABC News is a major American broadcast and digital news network owned by Disney, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.

Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Google in 2014.

AdTheorent, now part of Cadent, was a machine learning-powered programmatic advertising platform that delivered predictive targeting and privacy-forward digital advertising solutions across display, video, and mobile channels.

Mobile + CTV RTB exchange (OpenRTB 2.5). Connects DSPs to AppLovin's mediation supply. Integrated with The Trade Desk April 2022.

Basis Technologies (formerly Centro) is an enterprise advertising automation platform that unifies programmatic, direct, search, and social media buying into a single, end-to-end workflow solution.

China's largest marketing services group and the world's 10th-largest by revenue. Founded July 1, 1996 in Beijing by Zhao Wenquan (Oscar Zhao); listed on Shenzhen Stock Exchange (SZSE: 300058) since 2010. 2024 revenue RMB 60.8B (~$8.3B; +15.55% YoY) with overseas revenue ~80% of the total — the group has repositioned to serve Chinese-brands-going-global. CEO Fei Pan. Once an aggressive Western acquirer (We Are Social, Vision7/Cossette, Fuseproject, Madhouse), BlueFocus divested its international agency portfolio to CDPQ + CVC Capital Partners in May 2021 (now Plus Company; BlueFocus retains a ~35% minority stake) and returned Fuseproject to founder Yves Béhar in 2023; today it concentrates on the Chinese-market core (Madhouse, Domob) plus the proprietary BlueAI multimodal AI marketing platform. Filed for Hong Kong dual listing July 2025. Sources: Wikipedia + Yahoo Finance + Bloomberg + Bamboo Works.

Canva is an Australian visual-communication company whose browser-based design platform is used to create marketing, social and advertising assets. It acquired the stock-media libraries Pexels and Pixabay in 2019.