Companies

AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.

Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.

AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary, helping enterprises monitor and optimize complex application environments in real time.

Appfigures is a leading platform providing app store intelligence, analytics, and ASO tools for mobile app developers and publishers. It helps users track app performance, monitor competitors, and optimize their app store listings to maximize visibility and downloads.

AppFollow is a mobile app analytics and ASO platform that helps companies grow their mobile business through app store optimization, competitor analysis, and user feedback management. The platform provides tools for monitoring app performance, reviews, and rankings across multiple app stores.

Appian is a software company that provides a low-code automation platform, enabling organizations to rapidly build intelligent process automation applications. Its platform integrates artificial intelligence (AI), robotic process automation (RPA), and business process management (BPM) capabilities. Appian helps businesses streamline operations, improve customer experiences, and accelerate digital transformation initiatives across various industries.

Appier is a leading artificial intelligence (AI) company that provides cross-screen technology solutions to help enterprises navigate the digital transformation journey.

Apple's privacy-first advertising platform enabling app developers and marketers to reach users across the App Store, Apple News, Stocks, and Maps.

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...

Apple Maps is Apple's proprietary mapping and navigation platform, deeply integrated across Apple devices and increasingly relevant to location-based advertising and business discovery.

Apple's premium music streaming service launched June 2015. ~98M+ paying subscribers globally (top 2 vs Spotify). Recently launched Apple Music Classical (2023). Bundled in Apple One subscription.

Apple's premium news subscription service launched March 2019. Built on the Texture acquisition (2018). Includes ~300+ magazines and newspapers. ~$10/month, included in Apple One Premier. Direct ad sales since November 2024 — ad surface for Apple Ads.

Apple's native podcast platform and directory, offering podcast discovery, streaming, and distribution to millions of listeners worldwide.

Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple devices.

Apple's streaming video service and hardware platform offering original content, third-party subscriptions, and digital video purchases/rentals.

Apple's premium ad-free streaming service launched November 2019. ~45M subscribers (2025). Original-content focus (Ted Lasso, Severance, The Morning Show). Loses ~$1B/year per Variety reports. Distinct from Apple TV the hardware/app aggregator.

AppLovin is a mobile marketing platform that helps developers grow their businesses through data-driven marketing, advertising, and analytics solutions.

AI-powered user acquisition (DSP) platform that matches advertiser demand with publisher supply via real-time auctions. Core revenue driver for AppLovin.

End-to-end app management suite for mobile carriers / OEMs. Distinct from 'Array Networks' (unrelated infra company).

Mobile + CTV RTB exchange (OpenRTB 2.5). Connects DSPs to AppLovin's mediation supply. Integrated with The Trade Desk April 2022.

AppLovin MAX is a leading in-app mediation platform that helps mobile app developers optimize ad revenue through unified auction technology and access to multiple ad networks.

Creative-tech studio inside AppLovin: builds playable + interactive ad units. Uses AI to generate playables that report ~90% higher engagement than static banners. Founded 2018.

AppMetrica is Yandex's mobile app analytics and attribution platform that helps developers track user behavior, measure marketing campaigns, and optimize app performance.