Companies

Mynewsdesk — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Network Ten is an Australian free-to-air television network and broadcaster, operating multiple channels and offering advertising solutions across linear TV and digital platforms.

IAB Tech Lab’s open standard for real-time bidding: the protocol buyers and sellers use to exchange bid requests and responses in programmatic advertising.

Advertising sales and operations software for media companies and broadcasters.

Orbital Insight was a geospatial analytics company that used satellite imagery and AI to provide location intelligence insights for various industries before being acquired by Unacast in 2023.

Parabola is a no-code workflow automation platform designed to democratize data pipeline creation and process automation for non-technical business users. Founded to bridge the gap between basic spreadsheet tools and complex enterprise ETL systems, Parabola provides a visual, drag-and-drop interface that enables operations, marketing, finance, and analytics teams to build sophisticated data workflows without programming knowledge. The platform allows users to pull data from multiple sources, ...

Paramount Global was a major media and entertainment conglomerate that operated one of the largest streaming and broadcast advertising platforms in the world, home to CBS, MTV, Nickelodeon, and Paramount+; it became Paramount Skydance in 2025, now Skydance.

Perforce is a leading provider of DevOps tools and software development solutions, offering version control, testing, and collaboration platforms used by enterprises building complex, large-scale software and digital products.

Pitney Bowes is an established global technology company specializing in location intelligence, customer information management, and commerce solutions. With a legacy spanning over a century, the company has evolved from its origins in mailing and shipping equipment to become a comprehensive provider of data-driven solutions that help businesses optimize their customer engagement, logistics operations, and e-commerce fulfillment. The company serves enterprises across multiple industries inclu...

Cloud-based photo editing platform offering free and premium online image editing tools for casual users, content creators, and designers.

Poseidon Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Real Chemistry is a global health innovation company that blends data science, AI, and creative strategy to help life sciences and healthcare brands connect with patients, providers, and payers.

AI-powered commerce platform; acquired digital-experience platform Crownpeak in December 2025.

RIB Software — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Meta’s open-source marketing mix modeling (MMM) package.

Roundel is Target Corporation's retail media network, enabling advertisers to reach Target's first-party shopper audience across owned and off-site channels.

Australian Government agency funding screen (film/TV) production.

Scuba Analytics — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Sinch is a global cloud communications platform enabling businesses to engage customers via SMS, voice, email, and messaging apps through a unified API-driven infrastructure.

OpenAI’s video-generation model and app.

Starburst is a data analytics company providing a massively parallel processing SQL query engine based on open-source Trino (formerly PrestoSQL).

OpenRTB extension that records every party involved in selling a bid request.

Teledyne Technologies — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).