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Companies

2,896 companies in the AdTech ecosystem

Wizaly

Wizaly

Acquired

Marketing Attribution & Analytics

Wizaly was a marketing attribution and analytics platform that helped advertisers measure and optimize cross-channel campaign performance before being acquired by Adevinta in 2021.

Data Management PlatformLocation-Based AdvertisingParis, Île-de-France
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Wochit

Wochit

Subsidiary

Video Technology/Content Creation

Video creation platform that enables publishers, brands, and marketers to produce professional video content at scale using AI-powered tools and licensed media assets.

Creative PlatformVideo TechnologyNew York, New York
Wondery

Wondery

Acquired

Podcast Advertising/Audio Content

Wondery is a premium podcast network producing narrative-driven shows across true crime, business, and entertainment genres, acquired by Amazon in 2020.

Audio AdvertisingContent DiscoveryWest Hollywood, California
WooCommerce

WooCommerce

Acquired

E-commerce Platform

WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive customization capabilities.

Commerce TechnologyE-commerce MarketingSan Francisco, California
Woopra

Woopra

Customer Data Platform (CDP) / Marketing Technology / Customer Analytics

Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in unifying, analyzing, and activating customer data across multiple touchpoints throughout the customer journey. The platform distinguishes itself through its focus on individual-level tracking rather than aggregate analytics, enabling businesses to follow a single customer's complete journey across websites, mobile apps, email campaigns, and other digital channels. This granular approach creates co...

Customer Data PlatformMarketing Analytics
Wootric

Wootric

Acquired

Customer Experience Management

Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer satisfaction.

Marketing AnalyticsCustomer EngagementSan Francisco, California
W

WordPress

Content Management / Publisher Tools

WordPress is an open-source content management system (CMS) powering over 40% of websites globally, with advertising capabilities through plugins and WordPress VIP.

Native AdvertisingAd ServerSan Francisco, California
WordStream

WordStream

Acquired

PPC Management & Optimization

WordStream is a PPC management and optimization platform for small and medium-sized businesses, now part of Gannett's LocaliQ digital marketing solutions.

AI-Powered PlatformPPC ManagementBoston, Massachusetts
Workato

Workato

Enterprise Software - Integration Platform as a Service (iPaaS) and Workflow Automation

Workato is an enterprise-grade integration and automation platform that enables organizations to connect applications, automate workflows, and streamline business processes without extensive coding knowledge. The platform combines the accessibility of low-code/no-code tools with the sophistication required for complex enterprise integrations, making it suitable for both technical and non-technical users. Workato's intelligent automation capabilities leverage AI and machine learning to help bu...

Marketing AutomationMountain View, California, United States
Workfront

Workfront

Subsidiary

Work Management / Marketing Operations

Enterprise work management platform that helps organizations manage projects, workflows, and collaboration at scale, now part of Adobe's Experience Cloud.

Creative Management PlatformMarketing TechnologyLehi, Utah
Worldpay

Worldpay

Subsidiary

Payment Processing / Financial Technology

Global payment processing and merchant services provider offering payment acceptance solutions across online, in-store, and mobile channels.

Commerce TechnologyCincinnati, Ohio
W

Wowza Media Systems

Video Streaming Infrastructure

Wowza Media Systems provides video streaming software and services for live and on-demand content delivery across multiple platforms and devices.

Connected TV PlatformVideo TechnologyBroomfield, Colorado
W

WPP

Advertising & Marketing Services

WPP is the world's largest advertising and marketing services conglomerate, operating through a network of leading creative, media, and technology agencies.

Data & AnalyticsMarketing PlatformLondon, England
W

Wpromote

Digital Marketing Agency / Performance Marketing

Wpromote is a leading independent digital marketing agency specializing in paid media, SEO, analytics, and creative services for mid-market and enterprise brands.

Marketing AgencyPerformance MarketingEl Segundo, California
W

Wrapify

Out-of-Home (OOH) Advertising / Mobile Advertising

Wrapify is a rideshare and gig-driver advertising platform that transforms personal vehicles into mobile billboards through vinyl wraps and digital campaigns.

Digital Out-of-HomeLocation-Based AdvertisingSan Diego, California
Wrike

Wrike

Subsidiary

Collaborative Work Management / Project Management Software

Cloud-based collaborative work management platform that helps teams organize, track, and manage projects and workflows in real-time.

Creative Management PlatformMarketing TechnologySan Jose, California
WriterAccess

WriterAccess

Subsidiary

Content Marketing Technology

WriterAccess is a content creation marketplace connecting businesses with vetted freelance writers, editors, and content strategists for marketing content needs.

Creative PlatformAI-Powered PlatformBoston, Massachusetts
Wrnch

Wrnch

Acquired

Computer Vision / AI Technology

Wrnch was an AI-powered computer vision company specializing in real-time 3D human pose estimation and body tracking technology.

AI-Powered PlatformMontreal, Quebec
WSO2

WSO2

Enterprise Software - API Management & Integration Middleware

WSO2 is a leading provider of open-source middleware and API management solutions that enable organizations to build, integrate, and manage their digital infrastructure. The company specializes in delivering enterprise-grade integration platforms, API management tools, and identity and access management solutions that help businesses accelerate their digital transformation initiatives. WSO2's product portfolio is built on an open-source foundation, providing flexibility and cost-effectiveness...

Marketing TechnologyMountain View, California, USA
Wufoo

Wufoo

Subsidiary

Marketing Technology / Form Builder

Wufoo is an online form builder that enables users to create custom forms, surveys, and payment collection tools without coding.

Marketing TechnologyCustomer AcquisitionTampa, Florida
Wunderkind

Wunderkind

Marketing Technology / Ecommerce Technology / Identity Resolution

Wunderkind is a performance-driven marketing technology platform that specializes in identity resolution and personalized engagement solutions for the ecommerce sector. The company addresses one of digital commerce's most pressing challenges: converting anonymous website traffic into identifiable, revenue-generating customers. Through proprietary identity technology and sophisticated machine learning algorithms, Wunderkind can recognize and identify up to 40% or more of anonymous website visi...

Email MarketingCustomer Data Platform
Wunderman

Wunderman

Acquired

Digital Marketing Agency

Global digital marketing and customer experience agency that merged with Thompson to form Wunderman Thompson, now part of VML.

Customer Data PlatformMarketing PlatformNew York, New York
Wunderman Thompson

Wunderman Thompson

Subsidiary

Creative & Marketing Services Agency

A global creative and technology agency that combines data, commerce, and experience to deliver end-to-end marketing solutions for major brands.

Customer Data PlatformMarketing TechnologyNew York, New York
Wurl

Wurl

Subsidiary

Connected TV (CTV) / Streaming Video Technology

Wurl is a connected TV (CTV) platform that provides content distribution, advertising, and monetization solutions for streaming video publishers.

CTV PlatformVideo Advertising PlatformPalo Alto, California