Provides convenient online grocery shopping with pickup and delivery while enabling brands to reach high-intent shoppers through Walmart's retail media network using first-party purchase data.
Last updated Feb 18, 2026
Leading retail media network integrated with largest U.S. retailer's grocery platform
Walmart Grocery is not a standalone AdTech company, but rather the e-commerce grocery division of Walmart Inc., the world's largest retailer. Launched as a service to enable online grocery ordering with pickup and delivery options, it has become a significant component of Walmart's broader digital transformation and omnichannel retail strategy. While Walmart Grocery itself is primarily a retail service, Walmart has developed a substantial advertising business called Walmart Connect (formerly Walmart Media Group) that leverages the grocery platform's first-party data and customer traffic to offer retail media advertising solutions. In the context of AdTech, Walmart's grocery platform contributes to its retail media network, which allows brands and suppliers to advertise directly to shoppers on Walmart's digital properties, including the grocery section. This positions Walmart as a major player in the rapidly growing retail media sector, competing with Amazon Advertising, Target's Roundel, and other retail media networks. The grocery platform generates valuable shopping data and provides advertising inventory across search, display, and sponsored product placements, making it an integral part of Walmart's advertising ecosystem rather than a separate AdTech entity.
Web and mobile platform for browsing and purchasing groceries and household items
Order online and pick up groceries at local Walmart store without leaving vehicle
Grocery delivery service to customer's home, including same-day and scheduled delivery options
Subscription service offering unlimited free delivery and other benefits