Walmart Grocery

Leading retail media network integrated with largest U.S. retailer's grocery platform

Walmart Grocery is not a standalone AdTech company, but rather the e-commerce grocery division of Walmart Inc., the world's largest retailer. Launched as a service to enable online grocery ordering with pickup and delivery options, it has become a significant component of Walmart's broader digital transformation and omnichannel retail strategy. While Walmart Grocery itself is primarily a retail service, Walmart has developed a substantial advertising business called Walmart Connect (formerly Walmart Media Group) that leverages the grocery platform's first-party data and customer traffic to offer retail media advertising solutions. In the context of AdTech, Walmart's grocery platform contributes to its retail media network, which allows brands and suppliers to advertise directly to shoppers on Walmart's digital properties, including the grocery section. This positions Walmart as a major player in the rapidly growing retail media sector, competing with Amazon Advertising, Target's Roundel, and other retail media networks. The grocery platform generates valuable shopping data and provides advertising inventory across search, display, and sponsored product placements, making it an integral part of Walmart's advertising ecosystem rather than a separate AdTech entity.