Sirdata

Leading European provider of cookieless and contextual advertising solutions with strong presence in French and European markets

Sirdata is a European data marketing technology company founded in 2008 that specializes in cookieless audience targeting and contextual advertising solutions. The company provides semantic analysis, audience segmentation, and privacy-compliant data activation services for advertisers, publishers, and agencies across Europe. Sirdata operates as a data management platform (DMP) and contextual intelligence provider, focusing heavily on GDPR-compliant solutions in response to the evolving privacy landscape and the deprecation of third-party cookies. The company has positioned itself as a leader in the European market for privacy-first advertising technology, offering solutions that combine contextual targeting with cookieless audience identification. Sirdata's platform leverages natural language processing and semantic analysis to understand content and match it with relevant audiences without relying on personal identifiers. The company serves major publishers and advertisers across France and broader European markets, providing an alternative to traditional cookie-based targeting methods while maintaining advertising effectiveness and user privacy.