Semasio
Provides privacy-compliant, semantic-based audience targeting and data management solutions that enable advertisers to reach relevant audiences without relying solely on third-party cookies.
Last updated Feb 13, 2026 by AI Enrichment
- Industry
- Data Management Platform (DMP) / Audience Targeting
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- API Available
- Yes
Market Position
Leading European DMP provider with strong focus on semantic targeting and privacy-compliant solutions
Overview
Semasio is a data management platform (DMP) and audience targeting technology provider specializing in semantic and contextual targeting solutions for digital advertising. The company offers advanced audience segmentation and data-driven targeting capabilities that help advertisers and agencies reach relevant audiences across programmatic advertising channels. Semasio's platform combines first-party, second-party, and third-party data with semantic analysis to create precise audience segments for advertising campaigns. Semasio has positioned itself as a key player in the European AdTech market, with particular strength in GDPR-compliant data solutions and cookieless targeting technologies. The company's semantic targeting approach analyzes content and context to understand user interests and intent, making it well-suited for the privacy-first advertising landscape. Semasio serves agencies, trading desks, and brands looking to improve their programmatic advertising performance through better audience insights and targeting precision.
Products & Features
Semasio DMP
Core data management platform for collecting, organizing, and activating audience data across advertising channels
Semantic Targeting
Contextual and semantic analysis technology for understanding content and user intent without cookies
Audience Builder
Tools for creating custom audience segments using multiple data sources and targeting parameters
Lookalike Modeling
AI-powered audience expansion to find similar users based on existing customer profiles
Key Features
Semantic and contextual targetingGDPR-compliant data processingCross-device audience identificationReal-time audience segmentationFirst-party data onboardingProgrammatic integrationCookieless targeting solutionsAudience analytics and insights
Use Cases
Programmatic display advertising campaignsAudience segmentation and profilingCross-channel campaign targetingCookieless advertising strategiesFirst-party data activationLookalike audience expansionBrand safety and contextual alignment
Customer Segments
Advertising agenciesTrading desksBrand advertisersPublishersDemand-side platforms (DSPs)