Roundel

Roundel is Target Corporation's retail media network, enabling advertisers to reach Target's first-party shopper audience across owned and off-site channels.

Where they sit

Attribution & AnalyticsCustomer Data PlatformRetail Media PlatformPerformance Marketing

Top-tier retail media network leveraging Target's first-party shopper data; considered a leading alternative to Amazon Advertising and Walmart Connect

Ownership

Parent: Target Corporation

Competitors

Amazon Sponsored Products

Walmart Connect

CitrusAd

Epsilon Retail Media

Kroger Precision Marketing

Best Buy Ads

Home Depot Orange Apron Media

L

Lowes Media Network

In their space

• Albertsons and Kroger plan $24.6B merger with major retail media implications1 sourceOct 14, 2022 · $24.6B