Prime Video
Seattle, Washington, United States · Founded 2006
10001+ employees · AMZN
Sourced & current · updated Jul 23, 2026Website
Prime Video is Amazon's premium streaming video service — global SVOD + AVOD. Launched ad-supported tier January 2024, dramatically expanding Amazon's CTV ad inventory. Absorbed Amazon Freevee functionality August 2025 when Freevee shut down. Major CTV ad seller alongside Roku, Hulu/Disney+, and Netflix Ads.
Where they sit
Stack tier: Ecosystem Services (A)
Connected TV Platform
Top-tier CTV advertising platform with unmatched first-party retail data integration, competing directly with Netflix Ads, Hulu, and Roku for premium video ad budgets
Ownership
Parent: Amazon